In this article, we wanted to quickly answer some of the most asked online marketing questions and provide tips about the processes we use that can benefit the average website / business owner. There are no quick tips for online marketing that can get you to the first page of Google, but there are definitely some which would be a great start.
1- How to be listed on DMOZ:
Almost every article out there about Internet Marketing mentions Dmoz.org. It’s a directory, which is monitored and indexed by humans rather than robots so it has been the common norm that Google gives heavy weight to a listing on Dmoz. Keep in mind that most categories are not maintained well and it might take you a long time and multiple tries to be listed on Dmoz since it’s very overcrowded. Do not fret over it; you could get yourself listed on Business.com and Yahoo.com at a cost of $500 per year. It’s well worth the price.
2- How to get backlinks fast:
Backlinks take time, especially if you are trying to build relevance and as an authority. However, there are certain ways you can boost your backlinks such as article syndication, directory submissions, social media, social bookmarking and blog commenting. Read this article about getting backlinks fast; it will definitely help you to get started. (Link to the other article about getting backlinks on LinkVelocity)
3- How to get more traffic from Google:
The best way to do this is to generate unique and relevant content. You must sit down and think about the terms or combination of terms users will search on Google to find your products or services. Then, write textual content (articles) regarding those topics and you will see that Google will start sending you traffic as soon as in a week or so. Of course, you have to make sure that you have a sitemap submitted to Google for faster indexing. You can read this article to learn more about sitemaps. (Link to sitemaps article)
4- How to create a blog:
You can choose the easy or the hard way here. The easy way is to create a blog that is hosted elsewhere such as Blogger.com or WordPress.com. Doing this is pretty easy since you do not have to deal with registering a URL, hosting and server settings.
The hard way is to register a domain, get hosting and implement WordPress on your servers as a stand-alone blog. This will benefit you more in the long run. If you already have a website and a url, it would be wise to implement the blog as a subdomain such as blog.mywebsite.com
While this might be a bit more complicated for the average Joe, many hosting companies now provide automated scripts such as “Fantastico” and “Simple Scripts” on their Cpanels which enables you to install WordPress with the click of a button. This way you do not have to deal with creating and setting up SQL Databases. Some good hosting companies are Hostgator.com and Hostmonster.com
5- How to benefit from Viral Marketing:
Viral videos have arrived as a big part of online content and you definitely need to get in the game. Our suggestion would be to create interesting videos using your expertise or unique ideas. Creativity is essential here. Of course, you can take advantage of services such as Animoto.com here, but the more custom you create your videos, the better your response will be. Once you have a couple of videos, submit it to video sharing sites using Tubemogul.com which is also a free service. You will definitely see activity once you do so. Do not forget to include a call to action at the end of your videos.
There are hundreds of these “How to” tips in our arsenal. Keep coming back to stay up to date on everything Internet Marketing. Of course, if you need any help with any of the above, do not hesitate to give us a call or contact us.
August 25, 2009
