If you want to show up on Google today or tomorrow or even this month, there is really only one answer: Sponsored Search, best known as PPC (Pay per Click) Advertising. If you want immediate results, you then must use Google because they are getting 75% or more of the searches in North America. The brand name for Google’s PPC is Google Adwords. While it is technically possible to do this on your own, the best way to get immediate results is through a PPC Expert usually within a Professional Internet Marketing Company.
The following lists the key areas within PPC Advertising that you need to pay attention to:
- Keyword Research – without extensive keyword research, I assure you that many dollars will be flushed away. No one actually knows without this step what all of their keywords are, which ones are the best keywords, et al. Keyword research is the basic mother’s milk of all internet marketing.
- Geographic Targeting
- Bidding Strategy / Positioning Strategy
- Competitive Research – tools to learn what is working / not working for your competition.
- Writing Ad Copy or Adtext targeting to each keyword or group of keywords. Here you want to optimize the CTR (Click through Rate), the percentage of people who click your ad.
- Design Landing Pages – to optimize conversions … it is essential that your landing pages are highly relevant to the keyword and Adtext and includes strong call to action steps.
- Monitoring Stats
- Managing Stats – includes multi-variant testing to derive the best CTR and Conversion Rates; again, optimizing conversions.
The good news is that you don’t have to wait for results, unlike organic SEO (Search Engine Optimization). You also don’t have to do anything to your website.
Clearly, you should hire a PPC Expert so that you can really hit the ground running. You won’t have to take the time to learn how to do all of the above listed areas; rather you will have a trained and experienced professional. It’s a good idea to look for Google AdWords Qualified Companies as well. The time you will save along with the ad dollars you will save in wasted advertising efforts more than clearly justify the PPC Management fees.
We are PPC Experts so just contact us if you seek immediate Google visibility.
December 1, 2009
