After all of the Internet Marketing is in place, specifically Search Engine Optimization (SEO) and Social Media Optimization (SMO), it really doesn’t mean much if your site is not converting. In other words, the bottom line is still the bottom line. When your website visitors land on your site, are they clicking on the things you want them to click on? Are they landing on the pages you want them to land on? Are they filling in the forms you want them to fill in? Are they buying products? Are they buying the most profitable products? If you are not responding with an emphatic yes to each of these questions, then to some extent, your site is definitely not converting.
Yes, you need to OPTIMIZE! This time it’s for conversions. Conversion Optimization involves the set of processes that test and retest multiple design and textual elements to generate the highest percentage “acts of conversion” vs. website visits. While the first test of a homepage is to grab someone’s attention, everything after that first test is about taking the visitor by the hand and leading that visitor through a set of onsite actionable activities that will result in the relevant conversion you were looking for when the site was first designed. NO ONE KNOWS the correct answers to this on day one of a newly launched site. This involves testing; frankly to see what works and then to continue perfecting it until you reach and exceed your conversion goals. In all cases, the so-called “Call to Action” must be clear, concise and, most of all make sense at the exact moment that the visitor is ready and able to make a conversion decision. So how do you know when the exact moment is? Testing. You need to learn when the visitor has enough information and interest to form a favorable conclusion and is ready to buy or convert. The statistics gained from testing and measuring carefully the actions, the clicks, the navigation et al of the visitor provide the experienced online marketer the data needed to chart the right path.
Since Conversion Optimization represents the real bottom line when it comes to internet marketing, it should follow that you should seek Internet Marketing Companies that actually include Conversion Optimization in their service menu or, better yet, include Conversion Optimization as part of their definition of Internet Marketing or SEO. Take it a step further and investigate whether or not at least some of the fees you pay can be directly tied to a fully measurable set of results over time. Pay for Performance SEO is really the only way that you can “optimize” your expectations and budget by linking them closely to performance.
Contact us if you have any questions or you desire a no-obligation initial phone consultation.
Why Your Site is NOT Converting
Yes, you need to OPTIMIZE! This time it’s for conversions. Conversion Optimization involves the set of processes that test and retest multiple design and textual elements to generate the highest percentage “acts of conversion” vs. website visits. While the first test of a homepage is to grab someone’s attention, everything after that first test is about taking the visitor by the hand and leading that visitor through a set of onsite actionable activities that will result in the relevant conversion you were looking for when the site was first designed. NO ONE KNOWS the correct answers to this on day one of a newly launched site. This involves testing; frankly to see what works and then to continue perfecting it until you reach and exceed your conversion goals. In all cases, the so-called “Call to Action” must be clear, concise and, most of all make sense at the exact moment that the visitor is ready and able to make a conversion decision. So how do you know when the exact moment is? Testing. You need to learn when the visitor has enough information and interest to form a favorable conclusion and is ready to buy or convert. The statistics gained from testing and measuring carefully the actions, the clicks, the navigation et al of the visitor provide the experienced online marketer the data needed to chart the right path.
Since Conversion Optimization represents the real bottom line when it comes to internet marketing, it should follow that you should seek Internet Marketing Companies that actually include Conversion Optimization in their service menu or, better yet, include Conversion Optimization as part of their definition of Internet Marketing or SEO. Take it a step further and investigate whether or not at least some of the fees you pay can be directly tied to a fully measurable set of results over time. Pay for Performance SEO is really the only way that you can “optimize” your expectations and budget by linking them closely to performance.
Contact us if you have any questions or you desire a no-obligation initial phone consultation.