Blogging to Increase Your Search Engine Rankings

Promoting your website increasingly requires innovative and engaging methods. The sheer number of business websites currently available means you have to find a way to make your site stand out and rank higher with all the major search engines. One of the easiest and most effective ways to do this is by blogging.

Blogs are most typically known as a form of personal journal that is available to everyone on the Internet. Originally used as a way to communicate opinions, information and personal stories, blogs have developed into a unique avenue of promotion for Internet marketers. The holy grail of Internet marketing is, of course, Search Engine Optimization. SEO is the key to receiving high search engine rankings and the resulting increases in traffic.

Indexing new content or indexation is the process of adding relevant material to your web pages to keep the search engine spiders coming back as often as possible to gather the necessary information to index the new content.  In general, the more often Google comes to your site, the better it is for SEO purposes.  As opposed to website articles, website blogposts are a unique way of promoting the site through a blogging sub domain i.e. blog.optimum7.com. True to their origin, blog posts can be “edgier” and more personal than other textual content while still being relevant.  You also can upload podcasts and other non-textual content.  Moreover, blogposts are also a source of conversation through commenting and sharing related ideas.  Further, you can integrate natural syndication through the RSS as well as the popular Social Media Sites such as Facebook, YouTube, Twitter and MySpace.

Google watches all of this activity and includes this data in their search engine rankings.  Of course, as with everything in life, the better the quality of your blog, the more people and sites will link to it and highly relevant backlinks drives search engine rankings more than anything else.

Knowing why it’s so important, here are some Blogging Tips so you can get the most from Blogging Strategy.

Blogging Tip One:  Blog Every Day!

In fact, in the beginning, blog more than once a day. The reason behind this is simple: you need to play catch-up. Take a look at successful blogs in your niche (category). You will note that many of them have been around for a long time and contain hundreds of posts.  The old axiom that more is better holds true here! Once you have established your blog, blogging everyday will give your followers fresh, new material to look at and this translates to more repeat customers and subscribers to your blog. However, you should not sacrifice quality for blogging every day.

Blogging Tip Two:  Blog Relevant Information

Remember, you want each blog to be relevant to your site, so it must contain information that matters to your potential customers. While it is fine (and in fact recommended) to include information about yourself (it establishes credibility), most of the information contained in each blogpost should be relevant to your site.  It should also contain a call to action designed to get your readers to go to your site.

Blogging Tip Three:  Market Your Blog

Seems weird, right? You are blogging to market your site right? Remember, it is all about visibility, so you need to use social media sites like Twitter, YouTube, MySpace and Facebook to get the word out about your blog. You should also make sure to integrate your blog with “Ping” sites. There are several sites that can do the hard work for you, making sure your blog is submitted to all of the major directories. http://pingomatic.com/ is one of them. This ensures that your readers know when you have updated it and guarantees that the search engine spiders will index and rank it, as it should be.

By consistently linking your blog back to your site, you will see an improvement in your search engine rankings. This method is free; the only investment you need make is one of time. It is an investment that is well worth it.

No time?  Can’t write?  Contact us and let’s discuss ways Optimum7 can help make blogging and other internet marketing strategies work for you.