All commercial websites can increase their ROI by focusing on the following:
* Increasing Relevant Traffic to the Website
* Increasing Conversions
Increasing traffic can involve many online marketing elements. However, a long term commitment to Organic Search Engine Optimization is the most important because it is Google and the other major search engines that are the portals of choice when seeking specific information. Many web business owners have already taken steps to optimize their sites through use of SEO techniques, or PPC campaigns; however, if you are not on page 1 of Google or even not #1 on Google for your most important terms, you have a great opportunity to be seen by more people and get those people to land on your site.
Look for Professional Internet Marketing Firms to drive this traffic your way. SEO (Search Engine Optimization) is the set of processes specifically designed to get you found on Google and all of the major search engines. Look for SEO companies that are focused on:
- Keyword Research
- Content Syndication
- Backlink Growth
- Social Media (Twitter, YouTube, Facebook, LinkedIn, etc)
- Pay for Performance Compensation Models
Increasing Conversions is really a part of SEO at Optimum7. It is not enough just to get found and get the traffic. Once they land on your site, you need to get the highest percentage of users possible to actually convert … whether this means actually buying something from an ecommerce store, filling in a contact us form, or just requesting further information, they are all forms of conversion and the main reason you have the site up in the first place. Site navigation is an important part of your optimization process. By taking steps to ensure that your site is easy to navigate and understand, you are likely to see more conversions, and thus increase your ROI. In order to improve your navigation, there are several key steps that you should take.
- Include a call to action on your landing page: Make sure your site navigation includes a very clear call to action. “Add to Shopping Cart,” “Click to purchase,” and “Apply Now” are just a few of the calls to action your site might use. You always want your customer to know what step to take next.
- Simplify conversion: It is a simple fact that the easier it is for your customers to reach their ‘objective’, the more likely they are to convert. Keep your requests and steps to a minimum. Sometimes, conversion may be as simple as sending the customer to another site to order. However you have monetized your site, the key is making it user friendly.
- It’s always a good investment to have a professional help manage your site. PPC campaigns, SEO and other forms of web marketing can be very time consuming, and you are more likely to see a significant return and steady increases in your revenue if your analytics are under constant monitoring and management.
Of course, as with many things in all media … CONTENT IS KING. So make sure that your site is engaging … grab attention … you only have a few seconds. Visually take your searcher by the hand and lead them through the website through a common sense path to conversion.
As with everything in marketing, measure your results and analyze them. You have a big advantage online because everything is measurable. Analytics software is a key component to optimizing and increasing ROI. It is the focus of any Professional Internet Marketing Company to constantly monitor statistics to know what is and what is not working; then make adjustments and measure again. This is the essence of all optimization whether it is SEO or Conversion Optimization.
Contact us and we will review your stats with you.
December 9, 2009
One Comment
Its truly needed to have great marketing strategy to be able to get your ROI. Your simple steps really helps specially for newbies. It was easy to follow and easy to understand.