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	<title>Comments on: Paid Search vs. Organic Search</title>
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	<link>http://www.optimum7.com/internet-marketing/paid-search/paid-search-vs-organic-search.html</link>
	<description>Online Marketing Done Right</description>
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		<title>By: Jon W</title>
		<link>http://www.optimum7.com/internet-marketing/paid-search/paid-search-vs-organic-search.html/comment-page-1#comment-470</link>
		<dc:creator>Jon W</dc:creator>
		<pubDate>Fri, 18 Jun 2010 11:21:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1479#comment-470</guid>
		<description>&quot;Online Searchers are almost 7 times more likely to click on the organic results in a SERP (Search Engine Result Page) than a PPC or sponsored ad.&quot;

Can you please state your source?</description>
		<content:encoded><![CDATA[<p>&#8220;Online Searchers are almost 7 times more likely to click on the organic results in a SERP (Search Engine Result Page) than a PPC or sponsored ad.&#8221;</p>
<p>Can you please state your source?</p>
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		<title>By: Duran</title>
		<link>http://www.optimum7.com/internet-marketing/paid-search/paid-search-vs-organic-search.html/comment-page-1#comment-199</link>
		<dc:creator>Duran</dc:creator>
		<pubDate>Mon, 29 Mar 2010 15:21:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1479#comment-199</guid>
		<description>Steve,

That all depends on the budget, competitiveness of your industry and your objectives. It could cost anywhere from 5k to 100k based on the strategy. The most important thing would be to get started somehow. 

-DI</description>
		<content:encoded><![CDATA[<p>Steve,</p>
<p>That all depends on the budget, competitiveness of your industry and your objectives. It could cost anywhere from 5k to 100k based on the strategy. The most important thing would be to get started somehow. </p>
<p>-DI</p>
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	<item>
		<title>By: Duran</title>
		<link>http://www.optimum7.com/internet-marketing/paid-search/paid-search-vs-organic-search.html/comment-page-1#comment-198</link>
		<dc:creator>Duran</dc:creator>
		<pubDate>Mon, 29 Mar 2010 15:19:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1479#comment-198</guid>
		<description>Troy,

This is a stat that we have tested among our clients. Of course, this varies by industry and keyword. There are various contradicting studies out there. Both PPC and SEO have their pros and cons but we at Optimum7 mostly lean towards SEO.

-DI</description>
		<content:encoded><![CDATA[<p>Troy,</p>
<p>This is a stat that we have tested among our clients. Of course, this varies by industry and keyword. There are various contradicting studies out there. Both PPC and SEO have their pros and cons but we at Optimum7 mostly lean towards SEO.</p>
<p>-DI</p>
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	<item>
		<title>By: Steve</title>
		<link>http://www.optimum7.com/internet-marketing/paid-search/paid-search-vs-organic-search.html/comment-page-1#comment-195</link>
		<dc:creator>Steve</dc:creator>
		<pubDate>Sun, 28 Mar 2010 03:30:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1479#comment-195</guid>
		<description>interesting article.  how do you evaluate the cost associated to creating an organic search solution?</description>
		<content:encoded><![CDATA[<p>interesting article.  how do you evaluate the cost associated to creating an organic search solution?</p>
]]></content:encoded>
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	<item>
		<title>By: Tom Guard</title>
		<link>http://www.optimum7.com/internet-marketing/paid-search/paid-search-vs-organic-search.html/comment-page-1#comment-157</link>
		<dc:creator>Tom Guard</dc:creator>
		<pubDate>Fri, 19 Feb 2010 16:43:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1479#comment-157</guid>
		<description>When most people get their search results, do more people hit the paid result first or the organic. I was looking for case studies on this or something that showed hot-spots where people clicked after getting to the SERPS.
Thanks. 
TG</description>
		<content:encoded><![CDATA[<p>When most people get their search results, do more people hit the paid result first or the organic. I was looking for case studies on this or something that showed hot-spots where people clicked after getting to the SERPS.<br />
Thanks.<br />
TG</p>
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	<item>
		<title>By: Troy McCasland</title>
		<link>http://www.optimum7.com/internet-marketing/paid-search/paid-search-vs-organic-search.html/comment-page-1#comment-152</link>
		<dc:creator>Troy McCasland</dc:creator>
		<pubDate>Wed, 17 Feb 2010 23:13:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1479#comment-152</guid>
		<description>Love your article here explaining the difference between paid and organic search.  What is your source on the stat &quot;85% of search engine searches don&#039;t result in a paid click&quot; ?</description>
		<content:encoded><![CDATA[<p>Love your article here explaining the difference between paid and organic search.  What is your source on the stat &#8220;85% of search engine searches don&#8217;t result in a paid click&#8221; ?</p>
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