How to Integrate your Internal Inventory Database with Volusion Using Volusion API in Real Time

Integrating your Internal Inventory Database with Volusion using Volusion API in Real Time

A few days ago, I was asked to develop a solution for one of our Ecommerce clients.. We were discussing how to implement this integration solution and my Project Manager said  “the client’s site is hosted with Volusion”.

The first question that came into my mind was “What is Volusion?” At that moment, I thought that Volusion was one of the thousands of shopping cart software that exist on the web. But I didn’t want to interrupt him, so I let him finish presenting the problem, and then there would be time for my questions.


Adding Authorship Data on Your Website; Microdata and Practical Examples

Adding Authorship Data on Your Web site - Microdata and Practical ExamplesMicrodata and Google Authorship Data are today’s newest forms of metadata, a term typically described as “data about data”. Metadata has historically been used in libraries, as a tool for giving purpose to information that would otherwise be mere strings of words. The data was always intended to add meaning to such strings of words, but the ultimate goal of metadata on the web today is to improve the overall user experience. With the introduction of HTML5, Microdata, and Google Authorship data, collectively referred to by Google as “Rich Snippets” when extracted from web pages, search engines are finally making practical use of this notion and implementing metadata on a large scale.


Search Engine Optimization in Press Releases; SEO and PR

SEO and PRThe evolution of the internet, now supercharged by the meteoric rise of the social media, has provided huge opportunities and challenges for the Public Relations industry. Now, PR professionals have the power to appeal to the masses directly, without having to go through traditional media journalists in print and broadcast

Traditionally, press releases were announcements designed to transmit newsworthy announcements to journalists about an organization, individual or event.  The goal was to obtain media coverage of the subject and name recognition from a credible news source.


How to Analyze a Website for SEO and What to Expect from SEO in 6-12 Months

How to Analyze a Website for SEOIt’s no question that an initial review of a prospect’s website by an SEO Company can come off as a weak analysis because it is mainly software driven and not a painstaking human analysis. It really is a conversation starter which can lead to more of an  in-depth analysis leading to  an effective strategy to take the prospect’s website to the next level on Google. It’s almost impossible to rely on software alone to do an analysis of a website in terms of Google visibility or authority. An analyst (a human being) must look at the data and review the hundreds of elements that might play a role in the custom strategy to be proposed for the business’ website.


Future Proofing your SEO; Avoiding Future Algorithm and Panda Updates

Let’s take stock in this past hectic year in the Search Engine / Marketing Industry.   In 2010 alone, former Google CEO Eric Schmidt reported in front of Congress, that over 516 individual changes were made in the Google search algorithm. This was the first time that Google publicized any precise data on the quantity of changes to their algorithm.  It’s speculated that their algorithm underwent more than 600 changes in all in 2011.

Overstock and JC-Penny SEO Debacles

Overstock and JC Penny SEO Debacles


How to Reverse Negative Google Panda Update & Effects for E-commerce Sites

E-commerce sites are much more difficult to manage when it comes to algorithmic changes. The type of cart or script you have might make all the difference. However, when there are major algorithm updates by Google, you just cannot change your shopping cart because you probably already have a ton of customizations on your system. So, what do you do when you have 30,000 indexed pages and 10,000 products on your Ecommerce store with manufacturer’s product descriptions? How do you fix that vulnerability of duplicate content or being seen as a content farm? These are serious issues facing Ecommerce sites especially after the Google Panda Updates.


Effective SEO Tricks

While the word “tricks” is often applied to SEO techniques or processes, the word “trick” to describe how SEO is implemented is a bit misleading. Using a term like “tricks” implies that there is some kind of secret way to duck the accepted methods, and yet acquire the same result – or even better. This is the kind of thinking that black hat SEO uses, which you certainly do not want to get caught up in.


Ranking on Search Engines: Tools, Steps & Strategies

The acronym “SERP” is one that is thrown around a lot, not only within the SEO/SEM and internet marketing industry, but also in more generalized online business information. Where your business ranks in search engine results has everything to do with how successful your business or website will be online. Since even the statistics of users who go to page 2 of search results is falling, you must rank on page 1 for targeted, relevant keywords and phrases; without it you get almost no traffic. Page 1 search engine ranking is imperative in order for a business to do well online, effectively attract new visitors, and improve business results.   From the moment a user’s search results are displayed for a given query, to the moment they click on a link, go to a site, browse, and decide upon a purchase – all stems back to which site was visible and ultimately which site impressed the user by offering the most value and relevance.


Google Algorithm Changes; Last SEO Updates of 2011

Google has announced yet another series of Algorithm changes. It’s nice to see that they’re trying to be more transparent because this gives us the opportunity to directly deal with the changes without having to guess and wonder after the fact about what they have done. It’s kind of starting to look like an adult conversation. Optimum7 will dissect all this information for our readers who might not know what the changes are or might not understand what the most recent changes mean for search. You can see the full update list here at Google’s Inside Search Blog.


Most Recent Google Algorithm Changes; 10 Recent Algorithm & SEO Elements

Google announced today the most recent 10 algorithm updates that they implemented. Matt Cutts and Amit Singhal hinted of these changes last Wednesday at the Pubcon Marketing Conference in Las Vegas, so it was interesting to see these posted right after the event. I wanted to take some time and dissect all this information here for people who might not understand what all of this means for search. You can see the full update list here at Google’s Inside Search Blog.


Google Plus for SEO; How to Get More Followers and Engagement on Google+

After Google+ pages became available to businesses a few weeks ago, companies and brands have been rolling out their own pages to gain a following. Although we still don’t know what kind of marketing results will come from a presence on Google+, it’s still important to establish one because the site is growing in popularity and Google is doing a lot to push it. Our experience shows that it always pays to stay on top of what Google is doing from the beginning.


Web Store Design – Ecommerce and How It Affects SEO

Ecommerce websites have it tough with search engine optimization (SEO). It can be hard to come up with unique descriptions for all the items in your web store. You may be tempted, like so many others, to copy the manufacturer’s descriptions for your products. Unfortunately, this sort of SEO strategy can bury you in the search engines, especially with the most recent Panda updates.

With so many online purchases beginning with a search, your ecommerce site must appear high on the search engine results page (SERP), or potential customers may never see your products.

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