Any website owner who seeks to drive traffic by gaining search engine visibility, certainly has used at least some SEO (Search Engine Optimization) techniques and strategies. SEO is an ongoing process and which consist of different elements that everyone can take advantage of. However, the structure of the execution process is what differentiates a successful SEO campaign.
Analyzing Your SEO Results
Posted in google analytics Tagged bounce rate, google analytics, Keywords, Search Engine Optimization, SEO, SEO efforts, SEO Results, Traffic Sources Leave a comment
Google SEO Ranking Factors
Google has a definite list of do’s and don’ts when it comes to Search Engine Optimization. No one can be entirely certain what the exact rules are, but experts have spent years learning what works and what doesn’t. Here is some of the items SEO experts list as contributing page rank factors:
- Most important keyword(s) in the URL. Having the keyword in the URL still works. Keywords in the title tag. The keyword should be close to the beginning of the title tag, with 10 to 60 characters, and no strange special characters. Your home page should have the most important keyword(s) in the Title and the associated descriptions.
Posted in Google Ranking Tagged Backlinks, Content, Google, Keywords, Off-Page Optimization, on-site optimization, Search Engine Optimization, SEO Leave a comment
Corporate SEO (Search Engine Optimization)
Many corporations are looking to Search Engine Optimization to more efficiently target the marketplace. Budgets have been trimmed, even slashed, for traditional marketing approaches such as TV / Radio, Print, Direct Mail, Telemarketing, etc. All of these approaches are “outbound” relying on mass media or mass coverage with the hope of converting a micro percentage (less than 0.1%) of those actually buying something. At the same time online marketing budgets have been increased, even during these tough economic times.
Posted in Search Engine Optimization Tagged Backlinks, metatags, Pay Per Click, PPC, Search Engine Optimization, SEO, Sponsored Search, title tags Leave a comment
Custom SEO Web Development
We believe that the phrase “Custom SEO Web Development” is redundant … all SEO Friendly Web Development is Custom. No two companies, their websites, their industries, their target markets are ever exactly the same.
Ultimately, SEO is about 2 things; (1) Increasing Organic Traffic and (2) Increasing Conversions from the increased traffic. Clearly, no matter how much you love how your website looks or how much you think it sucks; if you aren’t on the top 3 pages of Google, Bing and Yahoo, you aren’t being found by anyone anyway.
What is Search Engine Marketing (SEM)?
By strict definition, search engine marketing refers to strategies that are aimed at boosting a company’s web-based visibility, meaning that it shows up near the top of search engine results (i.e. Google or Yahoo). This is typically done a couple of different ways: through paid placement, like Google’s Pay per Click model Adwords, and Search Engine Optimization (SEO).
Paid Placement
Backlink Quality vs. Quantity
You need not go further … you need Quality AND you need Quantity when it comes to Backlinks.
Backlinks are links that originate outside of your website but point directly to your website. Backlinks can be purchased. Backlinks can be just signed-up for by filling in a form on several thousand different directory sites. However, the Backlinks that are the most valuable, the Backlinks that really make a difference in SEO results are Backlinks that are neither easy to get nor are simply purchased; they are earned, almost always through the recognition received by producing great content. Sites will not link to you unless you are providing something unique, something of value in the form of new content. Good Content can come in many forms i.e. articles, press releases, blog posts, videos, images, cartoons et al. The content must be unique, non-duplicate content.
Posted in Link Building Tagged backlink quality, Content Syndication, Google Page Rank, SEO, Social Bookmarking, Social Media 1 Comment
Interactive Web Design and SEO
Interactive Web Design and SEO must be compatible to work together; otherwise they are mutually exclusive. The best known incompatibility is the use of Flash programming to design a website. Unknowing website owners hire website designers who are not aware or are not concerned with the ultimate objective of almost any commercial website … to make money for the owner. So the best looking website won’t have any business success online if the website is unreadable by the search engines; this renders the website and the online business invisible or as I like to say in “online nuclear winter.” The basic fact is that Flash cannot be read by any of the major search engines. So if your descriptive text, navigation, headers and footers are created within a Flash website, Google will never read it.
Posted in Web Design Tagged Conversions, E-Commerce, Flash, interactive web design, SEO, SEO Friendly, Traffic 1 Comment
How to Execute a Successful SEO Campaign
Search Engine Optimization is much more than a campaign; campaign implies finality and SEO is just not / never finite. Rather, SEO is a never-ending marathon of online competition.
Let’s define Successful SEO – processes that result in significant rankings (Page 1-3 on Google) for targeted keywords with steadily increasing traffic from all organic sources including search engines, referral sites and the social media. In addition, Successful SEO results in maximized conversion rates based on onsite design elements that establish clear calls to action often including a well designed conversion funnel.
Posted in SEO Tagged Blogs, Google, Keyword Research, Off-site Optimization, online marketing strategy, Onsite SEO, Search Engine Optimization, SEO, Website Design 1 Comment
Tips For a Better Page Rank
If you’ve got an outdoor advertising contract, you want your billboard put in a spot where the most traffic is going to see it, right? Or if you’re paying for TV ad time, you want your spots to run during a time of day or program where people are going to hear them. The same goes for your Google Page Rank
Search Engine Optimization (SEO) is of course the main set of processes and principals that will drive PageRank. There are two main tracks to SEO; onsite and offsite optimization.
Onsite Optimization Tips for Better PageRank
Posted in Google Ranking Tagged Backlinks, Google, keyword tools, Off-site Optimization, Page Rank, Search Engine Optimization, SEO Leave a comment
How to Start with SEO
Any website owner or marketer knows that a website must be found to be seen. This involves internet marketing, in particular, Search Engine Optimization (SEO). SEO is that set of processes that collectively work to increase website visibility by increasing search engine rankings. From keywords and article marketing to blogging and directories, many people new to the world of optimization are overwhelmed, and unsure just where to start. The process can be complicated and time consuming, but by breaking it down into easy to digest tasks, beginning your SEO campaign doesn’t have to be daunting – in fact, it can be fun.
Posted in SEO Tagged google analytics, Keywords, Meta Description, Search Engine Optimization, SEO, SEO Content 2 Comments
Differences in SEO Strategies for Google, Yahoo and Bing
Anyone who has a website knows that search engines are the boss. If they’re not happy with the content of your site, then no one is because it will never be found by anyone else. Understanding what they ‘like’ and avoiding the things they don’t is the best way to get results. Historically, Google has been the powerhouse – garnering the overwhelming majority of searchers. The reason for this is straight forward; real people love Google because the results are fast and relevant. With the recent release of Microsoft’s Bing and their partnership with Yahoo, there is more hope for more formidable competition. There are a growing niche of Bing lovers now preferring this search engine based on some of its unique display and access functionalities. Still, it is still a relatively small player, albeit moving in the right direction. BUT – how do you optimize a website to achieve first page results on all three of these major engines.
Posted in Search Engine Optimization Tagged Backlinks, bing, Content, Google, Internet Marketing, Keywords, SEO Strategies, Yahoo Leave a comment
Guaranteed SEO Results… Really?
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