A recent projection made by the Direct Marketing Association forecast that for every dollar a business spends on email marketing, over $42 can be made. That’s huge! That means if you spend even $500 a month on your email marketing campaign, and execute it effectively, you can get up to $21,000 of revenue. All from just one portion of your marketing campaign.
So, how can you tap into this potential gold mine for your business? By following a few simple steps.
One problem with most eCommerce sites is that they don’t request any information from their customers until they get to the checkout process. With most eCommerce shoppers not making it to the checkout process, and a staggering 88 % of shoppers abandoning their shopping carts because they just aren’t ready to make a purchase yet (according to a study by Forrester Research), what can you do to reach out to these people? That’s a huge amount of potential leads your business could be missing out on. It’s important to make sure you are in the fore front of shopper’s minds. Here’s where email marketing can help you. But, how can you get their email addresses to start a marketing campaign?
With the rise in spam and spam blocking technology, you may think that sending electronic newsletters is no longer an effective way to market your business. However, statistics are showing just the opposite. A recent projection done by the Direct Marketing Association forecast that for every dollar spent on effective email marketing, $42.08 will be generated for the business in 2010. The key to this profitability is to evolve with the ever changing internet market.