 | by Adelard Gasana
This quick tutorial is an overview of the most common way Internet marketers have been able to control a niche category online. When entering a new niche/industry online, the path most website owners take is create only 1 site and build upon that site over time. Most “gurus” know this creates some common problems. The biggest problem is competition: 1 versus thousands/millions of other sites in the industry. Read ON... |
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 | by Adelard Gasana
"What should I put on my website?" That is the question I receive mostly from newcomers. The answer is very simple, content. You have to give your visitors and prospects a reason to go to your website, and keep going to your website. Read ON... |
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 | by Duran Inci
So, what is RSS? (Really Simple Syndication) That must be one of the most often-asked questions we get from our clients. It's very normal for individuals to dismiss an idea or “glaze over” when they hear a term such as “RSS” because they basically do not understand what it does. Read ON... |
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 | by Adelard Gasana
This is my version of an article named “10 Steps to Generate Free Targeted Web Traffic”, I have edited and update it to included new techniques and eliminate items that are no longer relevant.
Update with 8 more FREE traffic generating techniques.
This is a guide to help those on a budget and/or do not want to spend money on advertising, but still want to generate huge amounts of traffic. You now actually can have your cake and eat it too. Read ON... |
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 | by Adelard Gasana
Latent Semantic Indexing (LSI) is the underlying root of the entire major search engines' algorithms. There is a complicated Wikipedia version here http://en.wikipedia.org/wiki/Latent_semantic_indexing ... that goes into detail of the Matrix relationship of words, but to really understand it you will need some knowledge and understanding of Calculus and Advanced Algebra, and have not slept through the Derivatives and Matrices parts of class. I will attempt to show you a simplified version of it. Read ON... |
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 | by Arthur Cooper
If I had to pick just one, it would be substance. When I refer to style, I am limiting the definition to items such as logo, name and title, public relations, advertising. While these and more are all important factors in creating a look and feel for your online visitors, they are all clearly secondary to substance. Read ON... |
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 | by Adelard Gasana
Recently I read a great article about tapping into the hidden potential of the IT department (http://online.wsj.com/article/SB120467900166211989.html), and it got me thinking about all the ways past employers missed opportunities towards improving customer satisfaction, internal productivity, product development … simply by “boxing me in” as the “IT Guy.” Read ON... |
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 | by Arthur Cooper
Let me give you the answer up front... Both!
Now read on if you wish to know more.
Firstly, to make sure everyone knows the physical difference see the illustration provided ... Read ON... |
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 | by Adelard Gasana
If your PageRank has dropped, it's not a sign that you are going to start dropping in search engine results. You're already screwed! Google PageRank is dead.
If you rely on your PageRank to determine whether you are doing a good job of internet marketing, you are basically looking at how you were doing 3-6 months ago (it’s in the rear view mirror). Read ON... |
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 | by Arthur Cooper
Search Engine Marketing, whether its Organic SEO or PPC, even spectacularly done, is limited to getting searchers to find you and land on your home page, a specific landing page or another internal page that is most relevant to the search performed. It does not equal CONVERSION. Read ON... |
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 | by Duran Inci
While organic listings are based on relevancy alone, as evaluated and rated by Google’s algorithms, paid search, more specifically, paid search listings also are controlled by relevancy. This may seem counterintuitive when thinking of Paid Search. Paid Search by definition involves a bidding process specific to keywords and basic logic would indicate that the highest bidder would get the highest positions within the Paid Search Listings. However, Relevancy is the most important factor for Google, even as it applies to Paid Search. Google invests billions to make their results more relevant and this extends to its major profit contributor, paid ads. Google wants one thing, above and beyond all else … the continued #1 ranking of its search service to continue to dominate the Search Engine Industry. If searchers continue to use Google in overwhelming numbers, advertisers are sure to continue bidding higher and for more keywords. Read ON... |
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 | by Adelard Gasana
Great Question, Complex Answer. First we have to explain the reasoning behind the question.
It is a fact; search engines view a link to a website as a vote for the site. Now an even better "theory" is that a link from a web site of the same "subject" is a vote that counts more. That’s the Link Quality theory.
If your website is in a specific industry, and another website in the same industry links to you, that is seen as giving better votes for you, compared to a link from a website outside the industry. Read ON... |
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 | by Adelard Gasana
5 SECONDS … that’s how long you have to capture the attention of a website visitor. Does your website engender trust, credibility and reliability within 5 seconds? Site visitors are impatient people seeking immediate gratification … they want to ooh and ahh … even before the page is fully loaded. Read ON... |
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 | by Adelard Gasana
Ever get the look …The look when discussing intrernet marketing and its potentialwith clients. The look that says “what are you talking about?” The incredulous look about what it really takes to be successful marketing on the internet.
Internet Marketing is nothing short of a big race. If you are a brand new website, your competitors already on the web are already ahead of you. If this race were across the United States and we are all trying to get to California from New York, your competition can be anywhere from Ohio to Nevada. So by the time your website is created and launched, your competition still holds a wide advantage in the “race to California.” Read ON... |
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 | by Arthur Cooper
For the purposes of this article let’s assume that you have successfully achieved high organic search engine rankings for the right key words through Search Engine Optimization (SEO) efforts and have also employed paid search (PPC or Pay Per Click) to more fully maximize traffic to your website. At this point you have a web presence with a site and good search engine optimization results, as well as, paid search management that have paved the way to your site. But now you are not achieving your BUSINESS objectives of increasing SALES AND PROFITABILITY. Read ON... |
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 | by Duran Inci
In the 90’s, when the first websites started to pop up on the web, nobody would have thought that things would get so complicated for the web development industry. Building was pretty easy and self explanatory then. Anybody who knew html and how to use frontpage could build and upload a website. I remember building my first website on geocities and I was so excited when I saw it indexed in Yahoo and Altavista in 1994. We did not have the big Google then. Read ON... |
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 | by Arthur Cooper
Prospect Lists, Telephone Directories, Databases, Mail Lists, Print Advertising, Radio & TV advertising, Trade Shows, Direct Mail, Coupon Books and Mailers, Restaurant Placemats, Billboards, Direct Mail, and, oh yes, Telemarketing … you know them all. All proven methods supposedly as part of marketing strategies to promote sales, generate leads and establish brand names. What do they all have in common? Among countless other things, all have low levels (small percentages) of success. They all depend on the laws of probability that a tiny percentage of recipients of the marketing message will be received at precisely the time the “prospect” is actually interested in actually buying the very product or service that is being offered. For instance, it is commonly believed, and accepted that a 1% response rate to a direct mail piece is “good.” And if you follow up the mailing with a telephone call (at significant additional expense), you can increase this rate to a lofty 3%! Read ON... |
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 | by Arthur Cooper
To understand the success and the focus of Optimum7 Internet Marketing you need to know the answer to this question. It speaks directly to the understanding of the long used phrase “the power of the internet.” What is the power of the internet? Why is Google so important? Why is the stock price $700 per share? Read ON... |
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