Being creative when using internet marketing is a vital element for any company that wants to build positive brand awareness and actually get somewhere with their marketing campaigns. The internet is running full speed 24 hours a day and 7 days a week, and this means that internet marketers online have to be in competition constantly, all the time, in order to get their messages through to the masses. Generating a level of targeted traffic to a website and converting a portion of that traffic into sales may sound easy, but it is very rarely so. However, by becoming increasingly creative when it comes to internet marketing, you can go far and succeed in converting traffic into sales.
Here are some creative things you can do that you may not have thought of:
- Targeting your Content – use the Google Keyword Tools as well as others to uncover ALL of your highly relevant keywords; then write content on topics that exactly match the keyword phrases that you uncover in your keyword research. If you research this well, you will find many hundreds of keyword phrases; few realize that over 60% of keyword phrases are 4+ words. Make sure your content titles and topics reflect this. Write as many articles per week that time allows you targeting each keyword. These articles must be relevant to your products or services and give some sort of value to the user.
- Syndicate your Content – submit your well written articles to article and press release sites as well as other relevant online publishers. Look for publishers with a high Google visibility. You need to know how to add metadata to your content so that you will receive the right kind of backlinks. Use “anchor text” while getting links from other sources.
- Broaden your content – writing articles and press releases is the most important content for the search engines. However, you ultimately want real human beings to be engaged. So stimulate all of the senses by recording videos and audios. Add them to your website strategically to help sell your company, your products and your services. Post these videos on YouTube, MySpace, Facebook, et al. This will drive traffic, visibility and further backlinks to the site. One of the great sources to upload your video to many video sharing sites is Tubemogul.com
- Write an EBook – offer it for free in exchange for contact information or just a subscription for something you would like them to receive.
- Regular Newsletter – provide regular tips, tricks, news and even exclusive offers to subscribers to your newsletter. DON’T SPAM! Just develop a sign-up / opt-in procedure and then keep your name in front of them through this regular publication; great for existing clients as well.
- Cartoon Illustration – sometimes points are best made, messages are best received through some humor, sarcasm or irony and a simple cartoon is a great way to get your message across and win new fans.
- Blogging – the concept is not creative, but the content your write about certainly can be. Use a more personal style, share opinions; be edgy, it’s all part of the blogosphere.
- The Social Media – everything in this list should be posted and syndicated through the Social Mediasphere i.e. Twitter, Facebook, YouTube LinkedIn, MySpace. You can simplify this using RSS (Really Simple Syndication) techniques. Make sure that you always produce quality content.
Creativity will always be important in all aspects of business. Online Marketing is certainly no exception. In fact, the growth in websites, visitors and methods of communicating will spur new innovations and new opportunities to be creative in Internet Marketing.
Need more ideas and creativity. Contact us and we can help!
December 17, 2009
