<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Internet Marketing Articles</title>
	<atom:link href="http://www.optimum7.com/internet-marketing/feed" rel="self" type="application/rss+xml" />
	<link>http://www.optimum7.com/internet-marketing</link>
	<description>Online Marketing Done Right</description>
	<lastBuildDate>Thu, 23 May 2013 17:55:58 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	
		<item>
		<title>Designers and Artists: Key Differences and Consequences</title>
		<link>http://www.optimum7.com/internet-marketing/design/designers-and-artists-key-differences-and-consequences.html</link>
		<comments>http://www.optimum7.com/internet-marketing/design/designers-and-artists-key-differences-and-consequences.html#comments</comments>
		<pubDate>Thu, 23 May 2013 17:53:39 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[how should designers communicate with clients]]></category>
		<category><![CDATA[how to be patient and understanding with design clients]]></category>
		<category><![CDATA[understanding the role of a designer]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10908</guid>
		<description><![CDATA[True confession: I am no artist. I’m not. I never really have been. I’m neither lucky, nor skilled enough to bear that title. I remember sitting in grade school art classes, next to friends drawing and painting life-like portraits, while I struggled to doodle stick figures. For this reason, I had never even considered design as a potential career path.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/design/designers-and-artists-key-differences-and-consequences.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google+ Rolls Out Its New Look And Feel</title>
		<link>http://www.optimum7.com/internet-marketing/social-media/google-rolls-out-its-new-look-and-feel.html</link>
		<comments>http://www.optimum7.com/internet-marketing/social-media/google-rolls-out-its-new-look-and-feel.html#comments</comments>
		<pubDate>Thu, 16 May 2013 19:25:39 +0000</pubDate>
		<dc:creator>Lucia Sastre</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[google+ marketing strategy]]></category>
		<category><![CDATA[google+ re design]]></category>
		<category><![CDATA[new google+ design and layout]]></category>
		<category><![CDATA[new google+ features]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10894</guid>
		<description><![CDATA[I don’t tend to like surprises, but I love them when they involve Social Media.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/social-media/google-rolls-out-its-new-look-and-feel.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Outsourcing Design Work: Learning To Let Go</title>
		<link>http://www.optimum7.com/internet-marketing/project-management-2/outsourcing-design-work-learning-to-let-go.html</link>
		<comments>http://www.optimum7.com/internet-marketing/project-management-2/outsourcing-design-work-learning-to-let-go.html#comments</comments>
		<pubDate>Wed, 15 May 2013 17:57:03 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Project Management]]></category>
		<category><![CDATA[advice for managing off-campus employees]]></category>
		<category><![CDATA[how can I maintain control of freelance designers?]]></category>
		<category><![CDATA[should I outsource a project?]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10889</guid>
		<description><![CDATA[Nearly all designers have an outsourcing-nightmare under their belt. It happens to the best of us. We become overwhelmed by a heavy workload, an impossible deadline, or some other circumstance that’s simply out of our control. Whatever the situation, we come to a point where we can no longer avoid the fact that, well, we just need a little help.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/project-management-2/outsourcing-design-work-learning-to-let-go.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Tips for Design Students: What I Wish I’d Known During my College Career</title>
		<link>http://www.optimum7.com/internet-marketing/design/tips-for-design-students-what-i-wish-id-known-during-my-college-career.html</link>
		<comments>http://www.optimum7.com/internet-marketing/design/tips-for-design-students-what-i-wish-id-known-during-my-college-career.html#comments</comments>
		<pubDate>Fri, 10 May 2013 17:55:08 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[advice for art students]]></category>
		<category><![CDATA[how to create a successful design portfolio]]></category>
		<category><![CDATA[how to get a design job]]></category>
		<category><![CDATA[interning while in design school]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10882</guid>
		<description><![CDATA[As many students near the close of the school year, I find myself reflecting upon my time spent in college. It really wasn’t that long ago that I juggled work, extracurricular activities, school, and family but looking back, it all seems like a faraway blur. Projects and deadlines that seemed impossible to complete on time, outrageously priced textbooks and equipment, and time searching for that elusive student parking space all seem to fade further into the past with each passing day.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/design/tips-for-design-students-what-i-wish-id-known-during-my-college-career.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Kick Start Your Facebook Business Page Engagement</title>
		<link>http://www.optimum7.com/internet-marketing/social-media/how-to-kick-start-your-facebook-business-page-engagement.html</link>
		<comments>http://www.optimum7.com/internet-marketing/social-media/how-to-kick-start-your-facebook-business-page-engagement.html#comments</comments>
		<pubDate>Fri, 10 May 2013 14:15:58 +0000</pubDate>
		<dc:creator>Kristi Hines</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Build an audience with facebook tools]]></category>
		<category><![CDATA[how to increase traffic to your facebook page]]></category>
		<category><![CDATA[how to revamp your facebook strategy]]></category>
		<category><![CDATA[How to use facebook features to increase engagement]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10871</guid>
		<description><![CDATA[Is your business’s Facebook page suffering from lack of engagement? Thanks to Facebook EdgeRank, businesses are reporting that at most, only 10% of their audience is seeing their updates (Forbes). And with the new Facebook newsfeed coming out, that percentage may be less since users can opt to see a stream of their friends’ updates only, leaving updates from pages they follow in the dust.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/social-media/how-to-kick-start-your-facebook-business-page-engagement.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Ultimate Link Earning Guide for 2013 &#8211; Tips from Industry Experts</title>
		<link>http://www.optimum7.com/internet-marketing/link-building/the-ultimate-link-earning-guide-for-2013-tips-from-industry-experts.html</link>
		<comments>http://www.optimum7.com/internet-marketing/link-building/the-ultimate-link-earning-guide-for-2013-tips-from-industry-experts.html#comments</comments>
		<pubDate>Mon, 06 May 2013 13:31:14 +0000</pubDate>
		<dc:creator>Lucia Sastre</dc:creator>
				<category><![CDATA[Link Building]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10853</guid>
		<description><![CDATA[I remember the day I created my first website. I thought that with a little promotional impact, and a reasonable amount of Social Media engagement, I was going to be able to attract all the traffic I needed. ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/link-building/the-ultimate-link-earning-guide-for-2013-tips-from-industry-experts.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips for Designing Landing Pages that Convert</title>
		<link>http://www.optimum7.com/internet-marketing/ppc/tips-for-designing-landing-pages-that-convert.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ppc/tips-for-designing-landing-pages-that-convert.html#comments</comments>
		<pubDate>Mon, 06 May 2013 13:02:30 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[should i design my landing pages responsively?]]></category>
		<category><![CDATA[tips for designing successful landing pages]]></category>
		<category><![CDATA[what is a landing page?]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10850</guid>
		<description><![CDATA[This week, I had the opportunity to work on a few landing pages for one of our newest clients. As always, I started with a bit of research to see what types of trends designers are following in regards to PPC. Now that I’ve finished my research, and completed the set up for the pages, I thought I’d share some of my findings in my article this week.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/ppc/tips-for-designing-landing-pages-that-convert.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dealing with a Web Virus on WordPress</title>
		<link>http://www.optimum7.com/internet-marketing/programming-2/dealing-with-a-web-virus-on-wordpress.html</link>
		<comments>http://www.optimum7.com/internet-marketing/programming-2/dealing-with-a-web-virus-on-wordpress.html#comments</comments>
		<pubDate>Tue, 30 Apr 2013 14:51:51 +0000</pubDate>
		<dc:creator>Ata</dc:creator>
				<category><![CDATA[Programming]]></category>
		<category><![CDATA[best way to eliminate a virus from your wordpress]]></category>
		<category><![CDATA[how to eliminate a virus in wordpress]]></category>
		<category><![CDATA[how to get rid of a wordpress virus]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10811</guid>
		<description><![CDATA[In the online world, a virus is used to negatively affect the people who own or view a website. Whether or not you own a website, it is possible for your personal information to be stolen when the site is infected. However, protecting yourself from viruses doesn’t require a Ph.D., nor do you have to be a developer or designer to do it. Informing yourself and having just adequate internet surfing skills is enough to allow you to identify them and keep your information safe.
What is a virus?
A virus is nothing more than a program written by a developer with bad intentions. Usually viruses are created to steal data stored on your computer. Some viruses target credit card information, others saved passwords. Sometimes a virus is implemented on a computer to turn into what we call a “zombie computer,” which the creator will use to attack other people’s servers and take them down.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/programming-2/dealing-with-a-web-virus-on-wordpress.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Reasons Why Software Projects Fail and How to Avoid Them</title>
		<link>http://www.optimum7.com/internet-marketing/programming-2/top-reasons-why-software-projects-fail-and-how-to-avoid-them.html</link>
		<comments>http://www.optimum7.com/internet-marketing/programming-2/top-reasons-why-software-projects-fail-and-how-to-avoid-them.html#comments</comments>
		<pubDate>Tue, 30 Apr 2013 14:12:46 +0000</pubDate>
		<dc:creator>Ata</dc:creator>
				<category><![CDATA[Programming]]></category>
		<category><![CDATA[integrated marketing software services and solutions]]></category>
		<category><![CDATA[SEO web development services]]></category>
		<category><![CDATA[web development solutions for small businesses]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10794</guid>
		<description><![CDATA[Now that’s an incredibly high number. However, the reasons that many software development projects fail might not be as obvious as you think. So let’s explore some of the major factors that lead to failure.
Management May Push Timing
It’s no secret that management wants deliverables ready as soon as possible, especially if it’s for a client. More often than not, management will implement a timing schedule to ensure that major project milestones are completed within a certain period of time so that the project may be delivered to the client on the date promised in the deliverables.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/programming-2/top-reasons-why-software-projects-fail-and-how-to-avoid-them.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>8 Tips to Make Design for International Clients a Breeze</title>
		<link>http://www.optimum7.com/internet-marketing/client-management/8-tips-to-make-design-for-international-clients-a-breeze.html</link>
		<comments>http://www.optimum7.com/internet-marketing/client-management/8-tips-to-make-design-for-international-clients-a-breeze.html#comments</comments>
		<pubDate>Fri, 26 Apr 2013 19:24:45 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Client Management]]></category>
		<category><![CDATA[considerations to take when working with clients in other countries]]></category>
		<category><![CDATA[questions to ask when designing an international project]]></category>
		<category><![CDATA[what issues should designers be sensitive of when managing worldwide clients?]]></category>
		<category><![CDATA[why is unicode important on multilingual websites?]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10789</guid>
		<description><![CDATA[If you ask any designer what the most difficult aspect of his or her job is, you are most likely to get a response that concerns client relationships. If we lived in a perfect world, all clients would understand grids, Helvetica, color theory, and visual hierarchy. However this is by no means a perfect world- which actually does work to my benefit, because if we did live in a perfect world and all my clients knew what I know about design, I’d be out of a job.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/client-management/8-tips-to-make-design-for-international-clients-a-breeze.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Increase Backlink SEO Authority for Local Health Care Businesses</title>
		<link>http://www.optimum7.com/internet-marketing/local-seo/how-to-increase-backlink-seo-authority-for-local-health-care-businesses.html</link>
		<comments>http://www.optimum7.com/internet-marketing/local-seo/how-to-increase-backlink-seo-authority-for-local-health-care-businesses.html#comments</comments>
		<pubDate>Mon, 22 Apr 2013 13:16:38 +0000</pubDate>
		<dc:creator>Asael Urbano</dc:creator>
				<category><![CDATA[Local SEO]]></category>
		<category><![CDATA[backlink strategies for seo local clients]]></category>
		<category><![CDATA[local seo strategies for health care industry]]></category>
		<category><![CDATA[seo local services for health care businesses]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10713</guid>
		<description><![CDATA[There is probably no category of purchase decisions that is more personal, private and intense that those that are focused on our personal health, especially considering the choices available across the spectrum of health care providers, technology and much more.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/local-seo/how-to-increase-backlink-seo-authority-for-local-health-care-businesses.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Creating a Stronger Social Media Following With These Tips</title>
		<link>http://www.optimum7.com/internet-marketing/social-media/creating-a-stronger-social-media-following-with-these-tips.html</link>
		<comments>http://www.optimum7.com/internet-marketing/social-media/creating-a-stronger-social-media-following-with-these-tips.html#comments</comments>
		<pubDate>Mon, 22 Apr 2013 13:01:08 +0000</pubDate>
		<dc:creator>Lucia Sastre</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding on social media]]></category>
		<category><![CDATA[increasing engagement on your social media profiles]]></category>
		<category><![CDATA[social media marketing guide]]></category>
		<category><![CDATA[social media tricks and tips]]></category>
		<category><![CDATA[the best tips for your social media strategy]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10779</guid>
		<description><![CDATA[Are you tired of posting away on your Social Media profiles and getting little to no interaction in return?]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/social-media/creating-a-stronger-social-media-following-with-these-tips.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Convince Your Boss to Send You To A Design Conference</title>
		<link>http://www.optimum7.com/internet-marketing/web-design/how-to-convince-your-boss-to-send-you-to-a-design-conference.html</link>
		<comments>http://www.optimum7.com/internet-marketing/web-design/how-to-convince-your-boss-to-send-you-to-a-design-conference.html#comments</comments>
		<pubDate>Mon, 22 Apr 2013 12:48:16 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[reasons to spend money on conference tickets]]></category>
		<category><![CDATA[should I send an employee to a industry conference?]]></category>
		<category><![CDATA[ways to gain important contacts within your industry]]></category>
		<category><![CDATA[what do designers learn at conferences?]]></category>
		<category><![CDATA[why designers should attend conferences]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10772</guid>
		<description><![CDATA[When I told my family, they were shocked. My cousins mocked me, and I knew then that none of them would probably ever understand. I’m talking, of course, about the first time my family realized the full level of my nerdiness.   ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/web-design/how-to-convince-your-boss-to-send-you-to-a-design-conference.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 SEO Tips to Improve Your Hotel’s Rankings on Google</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-optimization/5-seo-tips-to-improve-your-hotels-rankings-on-google.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/5-seo-tips-to-improve-your-hotels-rankings-on-google.html#comments</comments>
		<pubDate>Fri, 19 Apr 2013 14:39:26 +0000</pubDate>
		<dc:creator>Asael Urbano</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[search engine optimization for local businesses]]></category>
		<category><![CDATA[seo consulting services for hotels and spas]]></category>
		<category><![CDATA[seo strategy to improve rankings for local businesses]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10739</guid>
		<description><![CDATA[If you’re in the hospitality industry, you may not have realized the benefits of a strong online presence. Rather than problems or opportunities that are “common” or “normal,” the industry faces a unique set of problems in the ways they operate. For example, hotels are open 24 hours a day, 7 days a week, 365 days a year! This, of course, means that hoteliers must be on top of their game at all times, ready to respond and overcome challenges as they arise.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-optimization/5-seo-tips-to-improve-your-hotels-rankings-on-google.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What You Should and Should Not Be Doing With Your Social Media Strategy</title>
		<link>http://www.optimum7.com/internet-marketing/social-media/what-you-should-and-should-not-be-doing-with-your-social-media-strategy.html</link>
		<comments>http://www.optimum7.com/internet-marketing/social-media/what-you-should-and-should-not-be-doing-with-your-social-media-strategy.html#comments</comments>
		<pubDate>Mon, 15 Apr 2013 12:16:04 +0000</pubDate>
		<dc:creator>Lucia Sastre</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[best ways to succees in social media]]></category>
		<category><![CDATA[hiring a professional to manage your social media accounts]]></category>
		<category><![CDATA[How to convert with social media?]]></category>
		<category><![CDATA[What should you do with your social media strategy?]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10753</guid>
		<description><![CDATA[As a small business we are the first to understand how important it is to multitask and get things done.  We are aware of the long hours and the obstacles that prevent us from reaching our goals, financial and otherwise. Hiring additional help can often be a daunting task and requires careful consideration.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/social-media/what-you-should-and-should-not-be-doing-with-your-social-media-strategy.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What We Can Learn From Restaurant Delivery Websites: A Designer’s Analysis</title>
		<link>http://www.optimum7.com/internet-marketing/web-design/what-we-can-learn-from-restaurant-delivery-websites-a-designers-analysis.html</link>
		<comments>http://www.optimum7.com/internet-marketing/web-design/what-we-can-learn-from-restaurant-delivery-websites-a-designers-analysis.html#comments</comments>
		<pubDate>Fri, 12 Apr 2013 20:34:12 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[analyzing food-related sites]]></category>
		<category><![CDATA[tips for ecommerce websites]]></category>
		<category><![CDATA[using emotion in web design]]></category>
		<category><![CDATA[web design inspiration]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10699</guid>
		<description><![CDATA[The Internet has brought us so many wonderful gifts. It’s given us the power to connect with family members in faraway places, the ability to ask almost any question and receive an answer, and now, it’s brought us dinner. ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/web-design/what-we-can-learn-from-restaurant-delivery-websites-a-designers-analysis.html/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>A Less CSS Tutorial &#8211; How to Take Advantage of Advanced Less CSS Capabilities</title>
		<link>http://www.optimum7.com/internet-marketing/programming-2/a-less-css-tutorial-how-to-take-advantage-of-advanced-less-css-capabilities.html</link>
		<comments>http://www.optimum7.com/internet-marketing/programming-2/a-less-css-tutorial-how-to-take-advantage-of-advanced-less-css-capabilities.html#comments</comments>
		<pubDate>Fri, 12 Apr 2013 16:17:43 +0000</pubDate>
		<dc:creator>Ata</dc:creator>
				<category><![CDATA[Programming]]></category>
		<category><![CDATA[how does Less CSS work?]]></category>
		<category><![CDATA[how to install Less CSS on my text editor]]></category>
		<category><![CDATA[why should I use Less CSS?]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10679</guid>
		<description><![CDATA[Sometimes less really is more. When it comes to Less CSS, this is especially true. While it has more functionality than classic CSS, Less CSS has a more elegant syntax. Less CSS is an improvement over classic CSS syntax. It is not a technology supported by browsers, but can certainly be used with any kind of website. It has tools and libraries that can be converted into actual CSS, which browsers do understand, but Less CSS reduces the redundancy of standard CSS, replacing it with shiny, elegant syntax. ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/programming-2/a-less-css-tutorial-how-to-take-advantage-of-advanced-less-css-capabilities.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top CSS 3 Features You Should Be Taking Advantage Of</title>
		<link>http://www.optimum7.com/internet-marketing/web-development/top-css-3-features-you-should-be-taking-advantage-of.html</link>
		<comments>http://www.optimum7.com/internet-marketing/web-development/top-css-3-features-you-should-be-taking-advantage-of.html#comments</comments>
		<pubDate>Wed, 10 Apr 2013 13:21:18 +0000</pubDate>
		<dc:creator>Ata</dc:creator>
				<category><![CDATA[Web Development]]></category>
		<category><![CDATA[CSS 3 border-image and border-radius]]></category>
		<category><![CDATA[how to code text-shadows and box-shadows]]></category>
		<category><![CDATA[how to use CSS 3]]></category>
		<category><![CDATA[using @font-face]]></category>
		<category><![CDATA[what are RGBA colors?]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10657</guid>
		<description><![CDATA[CSS (Cascading Style Sheets) is the de facto scripting language used to style the World Wide Web. It is a powerful, flexible and simple scripting language for styling web pages. While it is arguably the most popular styling technique for the web, it is not that popular in other presentation systems. I personally miss it in desktop application development.
CSS v.3 has improved to such a degree that designing web pages is now easy and fun. Let’s take a more in depth look at the some of the improvements made to CSS 3.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/web-development/top-css-3-features-you-should-be-taking-advantage-of.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Responsive Design Is Right For You</title>
		<link>http://www.optimum7.com/internet-marketing/web-design/why-responsive-design-is-right-for-you.html</link>
		<comments>http://www.optimum7.com/internet-marketing/web-design/why-responsive-design-is-right-for-you.html#comments</comments>
		<pubDate>Fri, 05 Apr 2013 16:19:04 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[benefits of responsive design]]></category>
		<category><![CDATA[can i afford responsive web design?]]></category>
		<category><![CDATA[cost efficient alternatives for responsive design]]></category>
		<category><![CDATA[what are the benefits of a templated WordPress theme?]]></category>
		<category><![CDATA[what is responsive design?]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10648</guid>
		<description><![CDATA[Like clockwork, our busy season has officially begun. The past two weeks have been a bit of a blur for the design department here at Optimum7. I’ve been working around the clock with prospects and current clients, all in need of redesigned websites. The common denominator? I’ve officially begun to suggest responsive design for nearly all of our clients. I’ve written about responsive design in the past, but for anyone who doesn’t know what responsive design is, I will explain briefly here. ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/web-design/why-responsive-design-is-right-for-you.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Promote Your Start Up Business On Social Media Sites</title>
		<link>http://www.optimum7.com/internet-marketing/social-media/how-to-promote-your-start-up-business-on-social-media-sites.html</link>
		<comments>http://www.optimum7.com/internet-marketing/social-media/how-to-promote-your-start-up-business-on-social-media-sites.html#comments</comments>
		<pubDate>Thu, 04 Apr 2013 19:13:29 +0000</pubDate>
		<dc:creator>Lucia Sastre</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[how to promote your business online]]></category>
		<category><![CDATA[start up business success]]></category>
		<category><![CDATA[the best ways to get noticed on the social media sites]]></category>
		<category><![CDATA[tips for start up businesses]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10626</guid>
		<description><![CDATA[Have you always wanted to manage your own business but never knew where to start?]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/social-media/how-to-promote-your-start-up-business-on-social-media-sites.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customize WordPress&#8217;s &#8220;Continue Reading&#8221; Link Using Hooks</title>
		<link>http://www.optimum7.com/internet-marketing/wordpress-2/customize-wordpresss-continue-reading-link-using-hooks.html</link>
		<comments>http://www.optimum7.com/internet-marketing/wordpress-2/customize-wordpresss-continue-reading-link-using-hooks.html#comments</comments>
		<pubDate>Thu, 04 Apr 2013 19:09:10 +0000</pubDate>
		<dc:creator>Ata</dc:creator>
				<category><![CDATA[Wordpress]]></category>
		<category><![CDATA[is WordPress good for SEO?]]></category>
		<category><![CDATA[the difference between filter hooks and action hooks]]></category>
		<category><![CDATA[what is a WordPress hook?]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10625</guid>
		<description><![CDATA[WordPress is today’s best content management and blogging software. As a matter of fact, it powers this website and many of our clients’ websites. WordPress has many neat functionalities and plugins, which is why so many major websites use WordPress to serve millions of Internet users every day.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/wordpress-2/customize-wordpresss-continue-reading-link-using-hooks.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Revamp Your Social Media Strategy By Creating Your Own Memes and Graphics</title>
		<link>http://www.optimum7.com/internet-marketing/social-media/how-to-revamp-your-social-media-strategy-by-creating-your-own-memes-and-graphics.html</link>
		<comments>http://www.optimum7.com/internet-marketing/social-media/how-to-revamp-your-social-media-strategy-by-creating-your-own-memes-and-graphics.html#comments</comments>
		<pubDate>Tue, 02 Apr 2013 15:05:44 +0000</pubDate>
		<dc:creator>Lucia Sastre</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[how to craft memes from scratch]]></category>
		<category><![CDATA[how to create an irresistible social media campaign]]></category>
		<category><![CDATA[how to get more engagement on Facebook with visuals]]></category>
		<category><![CDATA[how to revamp your social media visual strategy]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10601</guid>
		<description><![CDATA[When I was a child I spent my days collecting and exchanging trading cards of my childhood TV shows. I owned hundreds of paperback books where Sailor Moon and Garfield sticker cards rested, never to be seen again.  But I wasn’t the only one doing it. It was the trend back then. The trading card fever was so high that it wouldn’t be surprising if you stopped in the middle of the street to exchange these with a lost soul looking for that missing puzzle piece.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/social-media/how-to-revamp-your-social-media-strategy-by-creating-your-own-memes-and-graphics.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Viral Marketing: Is the Harlem Shake Really Worth Your Time?</title>
		<link>http://www.optimum7.com/internet-marketing/social-media/viral-marketing-is-the-harlem-shake-really-worth-your-time.html</link>
		<comments>http://www.optimum7.com/internet-marketing/social-media/viral-marketing-is-the-harlem-shake-really-worth-your-time.html#comments</comments>
		<pubDate>Mon, 01 Apr 2013 14:13:50 +0000</pubDate>
		<dc:creator>Jose Vera</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[should I spend resources in the harlem shake]]></category>
		<category><![CDATA[should my brand have a harlem shake video]]></category>
		<category><![CDATA[will the harlem shake die]]></category>
		<category><![CDATA[will the harlem shake end]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10518</guid>
		<description><![CDATA[Guess who recently jumped on the Harlem Shake bandwagon? None other than Oprah Winfrey and her OWN staff…but at least she humorously told her staff that it was time to move on. The Harlem Shake has spread like wildfire over the past couple of weeks, and brands continue to take full advantage of this latest dance craze sweeping the Internet.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/social-media/viral-marketing-is-the-harlem-shake-really-worth-your-time.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Branding Puzzle &#8211; Piecing it together</title>
		<link>http://www.optimum7.com/internet-marketing/project-management-2/the-branding-puzzle-piecing-it-together.html</link>
		<comments>http://www.optimum7.com/internet-marketing/project-management-2/the-branding-puzzle-piecing-it-together.html#comments</comments>
		<pubDate>Sat, 30 Mar 2013 15:11:21 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Project Management]]></category>
		<category><![CDATA[how to accurately set expectations with design deadlines]]></category>
		<category><![CDATA[how to work as a team during large projects]]></category>
		<category><![CDATA[tips for planning a branding project]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10565</guid>
		<description><![CDATA[I often feel that building a brand is similar to solving a puzzle. Only, branding is a puzzle with about 5000 pieces and 50% of the pieces are hidden in other rooms of your house. I don’t mean to say the client or your team members are pilfering pieces intentionally, it just kind of happens. You see, no matter how much research I do, how many hours I spend on a project, or how much data I review, I truly feel that I will need to rely very heavily on my team and my client to complete the puzzle. The client is the one with the vision, they work on the frontlines, they know who their target audience is, not based on statistics, but based upon personal relationships they have developed with them. ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/project-management-2/the-branding-puzzle-piecing-it-together.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Track Keywords from Lead Generation Forms</title>
		<link>http://www.optimum7.com/internet-marketing/data-tracking/how-to-track-keywords-from-lead-generation-forms.html</link>
		<comments>http://www.optimum7.com/internet-marketing/data-tracking/how-to-track-keywords-from-lead-generation-forms.html#comments</comments>
		<pubDate>Fri, 29 Mar 2013 18:51:53 +0000</pubDate>
		<dc:creator>Ata</dc:creator>
				<category><![CDATA[Data Tracking]]></category>
		<category><![CDATA[lead generation form keywords]]></category>
		<category><![CDATA[tracking keywords from forms]]></category>
		<category><![CDATA[tracking lead generation keywords]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10524</guid>
		<description><![CDATA[As the web continues to evolve, tracking user interaction with your website becomes more and more important. When you understand how users interact with your website, you can discover which pages and keywords are performing well, and which ones need further consideration. While there are many wonderful tools that help you analyze and improve your business by allowing you to optimize your site, there are certain metrics that, while valuable, can be difficult to access.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/data-tracking/how-to-track-keywords-from-lead-generation-forms.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Remain Organized When Working on Large-Scale Design Projects</title>
		<link>http://www.optimum7.com/internet-marketing/project-management-2/how-to-remain-organized-when-working-on-large-scale-design-projects.html</link>
		<comments>http://www.optimum7.com/internet-marketing/project-management-2/how-to-remain-organized-when-working-on-large-scale-design-projects.html#comments</comments>
		<pubDate>Mon, 25 Mar 2013 18:39:03 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Project Management]]></category>
		<category><![CDATA[communicating with design clients]]></category>
		<category><![CDATA[the importance of designers in large-scale projects]]></category>
		<category><![CDATA[tips for managing long-term design projects]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10532</guid>
		<description><![CDATA[If you had the opportunity to ask any one of my peers, “what was the last spontaneous thing that Bridget did?” you’d most likely be greeted with silence and dumbfounded stares. I don’t exactly “do” spontaneous. I am a planner: it’s who I am, who I’ve always been, and probably who I’ll always be. While this may not make for the most thrilling spring breaks or hair-raising weekend adventures, it does make for a very stable, well-executed design process.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/project-management-2/how-to-remain-organized-when-working-on-large-scale-design-projects.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Fool Proof Ways to Improve Your Online Reviews</title>
		<link>http://www.optimum7.com/internet-marketing/reputation-management/fool-proof-ways-to-improve-your-online-reviews.html</link>
		<comments>http://www.optimum7.com/internet-marketing/reputation-management/fool-proof-ways-to-improve-your-online-reviews.html#comments</comments>
		<pubDate>Mon, 25 Mar 2013 18:32:17 +0000</pubDate>
		<dc:creator>Lucia Sastre</dc:creator>
				<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[getting the best reviews online]]></category>
		<category><![CDATA[increase your online reviews]]></category>
		<category><![CDATA[increasing your online reputation]]></category>
		<category><![CDATA[online reviews strategy]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10539</guid>
		<description><![CDATA[Online reviews can either make or break your business. It’s the first thing I check before I purchase a product of any kind. It’s the deciding point between two similar services, and it’s the encouraging voice that convinces me to push that “Buy Now” button.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/reputation-management/fool-proof-ways-to-improve-your-online-reviews.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Alternatives to Google Reader Using These 3 Time Sensitive Facebook Pages</title>
		<link>http://www.optimum7.com/internet-marketing/social-media/alternatives-to-google-reader-using-these-3-time-sensitive-facebook-pages.html</link>
		<comments>http://www.optimum7.com/internet-marketing/social-media/alternatives-to-google-reader-using-these-3-time-sensitive-facebook-pages.html#comments</comments>
		<pubDate>Mon, 18 Mar 2013 12:52:31 +0000</pubDate>
		<dc:creator>Lucia Sastre</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[best facebook pages for technology gadgets]]></category>
		<category><![CDATA[best facebook pages to like for their content]]></category>
		<category><![CDATA[facebook pages that will make you smile]]></category>
		<category><![CDATA[technology oriented facebook pages]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10477</guid>
		<description><![CDATA[With the death of Google Reader, my Facebook following has gone on some kind of “end of the world” rampage, shaking their fists (or should that be keyboards?) and asking where they will get their news updates and information now that Google Reader is gone.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/social-media/alternatives-to-google-reader-using-these-3-time-sensitive-facebook-pages.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hybrid vs. Native Mobile Apps</title>
		<link>http://www.optimum7.com/internet-marketing/web-development/hybrid-vs-native-mobile-apps-html5.html</link>
		<comments>http://www.optimum7.com/internet-marketing/web-development/hybrid-vs-native-mobile-apps-html5.html#comments</comments>
		<pubDate>Sat, 16 Mar 2013 16:00:39 +0000</pubDate>
		<dc:creator>Ata</dc:creator>
				<category><![CDATA[Web Development]]></category>
		<category><![CDATA[benefits of html5]]></category>
		<category><![CDATA[hybrid mobile apps]]></category>
		<category><![CDATA[native mobile apps]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10407</guid>
		<description><![CDATA[Hybrid vs. Native Mobile AppsThe popularity of smartphones and other “smart” devices has steadily increased since their introduction. An ever-increasing number of consumers are using their smart devices to research and engage with different brands and products. It’s no secret that developing a mobile app is one way for businesses to increase engagement with their audience, improving brand image, increasing value, and generating a higher level of consumer mindshare. However, there is more than one way to develop a mobile app and each method has its own advantages and disadvantages.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/web-development/hybrid-vs-native-mobile-apps-html5.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Best SEO Tools for Beginners</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-optimization/best-seo-tools-for-beginners.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/best-seo-tools-for-beginners.html#comments</comments>
		<pubDate>Sat, 16 Mar 2013 15:56:47 +0000</pubDate>
		<dc:creator>Asael Urbano</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[most useful SEO tools for beginners]]></category>
		<category><![CDATA[Search Engine Optimization tools for beginners]]></category>
		<category><![CDATA[SEO's best tools for beginners]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10463</guid>
		<description><![CDATA[Do you remember your first day of school as “the new kid?” What about that feeling of unfamiliarity and uncertainty you had while walking through the hallways? Of course, you had heard this and that about school, about all the different things you could (and couldn’t) do there, all the things you might learn and discover… Still, the reality of the building you walked into was quite different from what you had heard. Being the new kid on the block, you may have found yourself doing things you had heard about, even some you had no idea about, in a place you knew virtually nothing about.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-optimization/best-seo-tools-for-beginners.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Tips for Responsive Design Creating Mockups</title>
		<link>http://www.optimum7.com/internet-marketing/web-design/5-tips-for-responsive-design-creating-mockups.html</link>
		<comments>http://www.optimum7.com/internet-marketing/web-design/5-tips-for-responsive-design-creating-mockups.html#comments</comments>
		<pubDate>Sat, 16 Mar 2013 14:15:24 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[communicating responsive design concepts to clients]]></category>
		<category><![CDATA[how many mockups should a designer create for a responsive design]]></category>
		<category><![CDATA[setting expectations during responsive design projects]]></category>
		<category><![CDATA[what is the best way to execute responsive design mockups]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10468</guid>
		<description><![CDATA[I love responsive design. I think it’s an excellent concept that will soon become a standard throughout the web, just as cascading style sheets became a standard in the late 1990s-early 2000s. Will responsive design become the definitive solution for web designers for the rest of time? I don’t know. That’s probably what designers thought about 15 years ago when CSS was introduced, before they could fathom the myriad of devices we use to view websites today. My predication is that the web will continue to evolve and adapt depending on how users interact with it. But for the time being, and for the foreseeable future, I believe responsive design is (almost) always the way to go. ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/web-design/5-tips-for-responsive-design-creating-mockups.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What We Can Learn From Cute-Fight: The Online Game For Real Pets; Featuring an Interview with Founder and CEO Derek Powazek</title>
		<link>http://www.optimum7.com/internet-marketing/web-design/what-we-can-learn-from-cute-fight-the-online-game-for-real-pets-featuring-an-interview-with-founder-and-ceo-derek-powazek.html</link>
		<comments>http://www.optimum7.com/internet-marketing/web-design/what-we-can-learn-from-cute-fight-the-online-game-for-real-pets-featuring-an-interview-with-founder-and-ceo-derek-powazek.html#comments</comments>
		<pubDate>Fri, 15 Mar 2013 18:09:06 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[how design affects the conversion rate]]></category>
		<category><![CDATA[online gaming and design]]></category>
		<category><![CDATA[the baby-face bias in web design]]></category>
		<category><![CDATA[tips to make your website more fun]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10415</guid>
		<description><![CDATA[The first time I ever heard about Cute-Fight was during my commute to work, while listening to an episode of Jeffrey Zeldman’s The Big Web Show. This podcast featured Derek Powazek, the Founder and CEO of Cute-Fight. After quickly falling in love with the Cute-Fight concept, I decided to do some of my own additional research. I contacted Derek, and he very graciously agreed to an interview with me. But before we get to that, I’d like to explore the user experience side of Cute-Fight.
]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/web-design/what-we-can-learn-from-cute-fight-the-online-game-for-real-pets-featuring-an-interview-with-founder-and-ceo-derek-powazek.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Big Five Personality Traits Applied to Content Writers</title>
		<link>http://www.optimum7.com/internet-marketing/content/the-big-five-personality-traits-applied-to-content-writers.html</link>
		<comments>http://www.optimum7.com/internet-marketing/content/the-big-five-personality-traits-applied-to-content-writers.html#comments</comments>
		<pubDate>Tue, 12 Mar 2013 14:32:47 +0000</pubDate>
		<dc:creator>Jani Seneviratne</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[how to succeed at creating content]]></category>
		<category><![CDATA[personality traits of successful content writers]]></category>
		<category><![CDATA[take advantage of your personality traits]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10439</guid>
		<description><![CDATA[Open?
Conscientious?
Extroverted?
Agreeable?
Neurotic?

]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/content/the-big-five-personality-traits-applied-to-content-writers.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Incorporate Social Media Into Your Public Relations Strategy</title>
		<link>http://www.optimum7.com/internet-marketing/public-relations-2/how-to-incorporate-social-media-into-your-public-relations-strategy.html</link>
		<comments>http://www.optimum7.com/internet-marketing/public-relations-2/how-to-incorporate-social-media-into-your-public-relations-strategy.html#comments</comments>
		<pubDate>Mon, 04 Mar 2013 14:34:36 +0000</pubDate>
		<dc:creator>Lucia Sastre</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[best online public relations tips]]></category>
		<category><![CDATA[effective online public relations strategy]]></category>
		<category><![CDATA[optimizing your public relations strategy]]></category>
		<category><![CDATA[social media strategy for your public relations efforts]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10391</guid>
		<description><![CDATA[At Optimum 7 Internet Marketing we pride ourselves in educating future student Marketers on what we do day-to-day.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/public-relations-2/how-to-incorporate-social-media-into-your-public-relations-strategy.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Server Attacks: Prevention, Protection and Survival for Your Online Business</title>
		<link>http://www.optimum7.com/internet-marketing/programming-2/server-attacks-prevention-protection-and-survival-for-your-online-business.html</link>
		<comments>http://www.optimum7.com/internet-marketing/programming-2/server-attacks-prevention-protection-and-survival-for-your-online-business.html#comments</comments>
		<pubDate>Sat, 02 Mar 2013 14:57:26 +0000</pubDate>
		<dc:creator>Ata</dc:creator>
				<category><![CDATA[Programming]]></category>
		<category><![CDATA[how to prevent a server attack]]></category>
		<category><![CDATA[online business protection]]></category>
		<category><![CDATA[protecting your server from viruses]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10339</guid>
		<description><![CDATA[If you’re the owner of an online business, you’re fully aware of the unique problems that can, and often do, arise as a result of being so closely tied to the Internet. Let’s face it. You are vulnerable. If you’re an online business that’s on the rise, it’s also likely that you will attract some unwanted attention from jealous competitors who are operating in low form.  Such low form that they will do anything to completely wipe you off the map. This even includes attacking your server! Throughout this article, I will explain two different kinds of server attacks, how they happen, how to prevent them and stay fully protected, and other essentials for the survival of your online business.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/programming-2/server-attacks-prevention-protection-and-survival-for-your-online-business.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why the Real Estate Transaction Standard (RETS) is a Framework, NOT a Language</title>
		<link>http://www.optimum7.com/internet-marketing/web-development/why-the-real-estate-transaction-standard-rets-is-a-framework-not-a-language.html</link>
		<comments>http://www.optimum7.com/internet-marketing/web-development/why-the-real-estate-transaction-standard-rets-is-a-framework-not-a-language.html#comments</comments>
		<pubDate>Fri, 01 Mar 2013 21:01:28 +0000</pubDate>
		<dc:creator>Julian Beaujardin</dc:creator>
				<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Advantages of using RETS]]></category>
		<category><![CDATA[How do developers use RETS?]]></category>
		<category><![CDATA[Librets and RETS Library]]></category>
		<category><![CDATA[Using Metadata on RETS]]></category>
		<category><![CDATA[What is RETS?]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10372</guid>
		<description><![CDATA[Many people who use the Real Estate Transaction Standard, or RETS, refer to it as a language. Even RESO, the Real Estate Organization, refers to RETS as an “intermediate” language between systems used to exchange data. However, calling RETS a language narrows its true potential and doesn’t describe what RETS really is.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/web-development/why-the-real-estate-transaction-standard-rets-is-a-framework-not-a-language.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Identify Niche Online Business Opportunities</title>
		<link>http://www.optimum7.com/internet-marketing/business-strategy/how-to-identify-niche-online-business-opportunities.html</link>
		<comments>http://www.optimum7.com/internet-marketing/business-strategy/how-to-identify-niche-online-business-opportunities.html#comments</comments>
		<pubDate>Mon, 25 Feb 2013 15:19:19 +0000</pubDate>
		<dc:creator>Chris Ulloa</dc:creator>
				<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[implementing a business opportunity]]></category>
		<category><![CDATA[online business opportunity]]></category>
		<category><![CDATA[planning a business strategy]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10330</guid>
		<description><![CDATA[Money can be made from practically anywhere; you just have to be creative, organized, and have your eyes open. There are many different ways to make money online. No, this isn’t any “Rich dad, poor dad” gig or an online pyramid scheme. If you really want to make some money, you will actually have to work hard for it. If there is an easy way, by all means, let me know. However, there a few things that can make it more efficient, like a well-thought out and formulated business plan.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/business-strategy/how-to-identify-niche-online-business-opportunities.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Designing Business Cards in 2013</title>
		<link>http://www.optimum7.com/internet-marketing/design/designing-business-cards-in-2013.html</link>
		<comments>http://www.optimum7.com/internet-marketing/design/designing-business-cards-in-2013.html#comments</comments>
		<pubDate>Fri, 22 Feb 2013 23:25:32 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[creative brainstorming in design]]></category>
		<category><![CDATA[how to design a business card]]></category>
		<category><![CDATA[resources for business card design]]></category>
		<category><![CDATA[the business card design process]]></category>
		<category><![CDATA[tips for print designers]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10349</guid>
		<description><![CDATA[I have a bit of a confession to make. Growing up, I never wanted to be a web designer. In fact, throughout my life, I wanted to be a schoolteacher, a journalist, a filmmaker, a radio personality, an event planner…the list goes on and on. Now, if you actually take a look at my resume, you’d find that I actually explored all of these occupations in one way or another. But during my third year of college, I began to truly struggle with the question: what do I want to be when I grow up?]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/design/designing-business-cards-in-2013.html/feed</wfw:commentRss>
		<slash:comments>12</slash:comments>
		</item>
		<item>
		<title>Bridging the Gap between SEO Account Managers and Clients</title>
		<link>http://www.optimum7.com/internet-marketing/consultation/bridging-the-gap-between-seo-account-managers-and-clients.html</link>
		<comments>http://www.optimum7.com/internet-marketing/consultation/bridging-the-gap-between-seo-account-managers-and-clients.html#comments</comments>
		<pubDate>Mon, 18 Feb 2013 14:19:37 +0000</pubDate>
		<dc:creator>Jose Vera</dc:creator>
				<category><![CDATA[Consultation]]></category>
		<category><![CDATA[dealing with seo clients]]></category>
		<category><![CDATA[developing client trust]]></category>
		<category><![CDATA[how to handle seo clients]]></category>
		<category><![CDATA[how to manage seo clients]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10265</guid>
		<description><![CDATA[Let’s face it, we all have “problem clients.” Even Donald Draper did. As account managers, we all wish our clients simply handed over whatever we asked of them, when we asked them, and blindly trusted us to do our job. I’d love to live in a world where clients understood that we were asking to do these things not for our benefit, but for theirs. It would be nice if any other agencies they worked with were equally as cooperative. Concentrating on their own agendas may not only harm ours, but the client’s as well.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/consultation/bridging-the-gap-between-seo-account-managers-and-clients.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How To Find, Plan and Attend Networking Events</title>
		<link>http://www.optimum7.com/internet-marketing/public-relations-2/how-to-find-plan-and-attend-networking-events-miami.html</link>
		<comments>http://www.optimum7.com/internet-marketing/public-relations-2/how-to-find-plan-and-attend-networking-events-miami.html#comments</comments>
		<pubDate>Mon, 18 Feb 2013 14:16:07 +0000</pubDate>
		<dc:creator>Lucia Sastre</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[how to find local networking events]]></category>
		<category><![CDATA[how to get clients in networking events]]></category>
		<category><![CDATA[Public Relations efforts and networking events]]></category>
		<category><![CDATA[why you should attend networking events]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10296</guid>
		<description><![CDATA[In every business it’s important to establish connections with other people. Whether it is in search of new clients or simply to meet similar industry experts, attending different networking events is a move in the right direction. These events can often be hard to find, and even when found, there’s no guarantee any value will come out of it.  Plus, immersing yourself in awkward conversation outside of happy hour can often be a scary thought.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/public-relations-2/how-to-find-plan-and-attend-networking-events-miami.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Top Marketing Project Management Systems to Handle Work Flow</title>
		<link>http://www.optimum7.com/internet-marketing/cms/top-marketing-project-management-systems-to-handle-work-flow.html</link>
		<comments>http://www.optimum7.com/internet-marketing/cms/top-marketing-project-management-systems-to-handle-work-flow.html#comments</comments>
		<pubDate>Mon, 18 Feb 2013 14:13:43 +0000</pubDate>
		<dc:creator>Ata</dc:creator>
				<category><![CDATA[CMS]]></category>
		<category><![CDATA[programs that manage tasks]]></category>
		<category><![CDATA[project management system]]></category>
		<category><![CDATA[relational database management system]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10287</guid>
		<description><![CDATA[In almost every industry, there is a business requirement for at least one management tool to keep track of your many business projects. Finding software suitable to your needs can have a  decisively positive impact on your team’s productivity.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/cms/top-marketing-project-management-systems-to-handle-work-flow.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Create a Responsive Web Design Proposal</title>
		<link>http://www.optimum7.com/internet-marketing/web-design/how-to-create-a-responsive-web-design-proposal.html</link>
		<comments>http://www.optimum7.com/internet-marketing/web-design/how-to-create-a-responsive-web-design-proposal.html#comments</comments>
		<pubDate>Fri, 15 Feb 2013 14:57:18 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[how to estimate time on design projects]]></category>
		<category><![CDATA[how to propose responsive design to a client]]></category>
		<category><![CDATA[should you conduct research when creating a proposal?]]></category>
		<category><![CDATA[the importance of communication in design projects]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10247</guid>
		<description><![CDATA[As a web designer, I love what I do. I love creating mockups, I love coding, I love the research, I love creative solutions, and I love geeky glasses and extra large headphones. You know what I don’t necessarily love? Writing proposals, estimating timelines, and budgeting. Don’t get me wrong, it’s not exactly a deal breaker for me, I just don’t necessarily look forward to it. However, I do understand its importance and it is absolutely a necessary evil.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/web-design/how-to-create-a-responsive-web-design-proposal.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How to Increase Conversions &amp; Sign Ups for Web Based Tools</title>
		<link>http://www.optimum7.com/internet-marketing/conversion-optimization/how-to-increase-conversions-sign-ups-for-web-based-tools.html</link>
		<comments>http://www.optimum7.com/internet-marketing/conversion-optimization/how-to-increase-conversions-sign-ups-for-web-based-tools.html#comments</comments>
		<pubDate>Thu, 14 Feb 2013 15:42:17 +0000</pubDate>
		<dc:creator>Ata</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[how increase sign ups for web based solution]]></category>
		<category><![CDATA[how to get users to sign up for my tool]]></category>
		<category><![CDATA[increasing conversions for web based tools]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10222</guid>
		<description><![CDATA[Advancements in technology have empowered many software developers to find their online niche. Everyday people are registering for a variety of online tools and incorporating them into their personal or business lives. While many people may find your service useful, you may not be generating the kind of revenue you had anticipated upon the release of your web based tool. So how can you draw more customers and increase your revenue? Do you have a strategy? Are you doing or saying things to turn people away? Let’s see…
]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/conversion-optimization/how-to-increase-conversions-sign-ups-for-web-based-tools.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Backlinking Strategies for Local Business SEO</title>
		<link>http://www.optimum7.com/internet-marketing/local-seo/backlinking-strategies-for-local-business-seo.html</link>
		<comments>http://www.optimum7.com/internet-marketing/local-seo/backlinking-strategies-for-local-business-seo.html#comments</comments>
		<pubDate>Thu, 14 Feb 2013 15:40:48 +0000</pubDate>
		<dc:creator>Chris Ulloa</dc:creator>
				<category><![CDATA[Local SEO]]></category>
		<category><![CDATA[how to acquire local backlinks]]></category>
		<category><![CDATA[increase local traffic]]></category>
		<category><![CDATA[local link building strategies]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10218</guid>
		<description><![CDATA[As a local business, it’s important to gain recognition in your community. How can you do this? Online exposure can mean the difference between being a mediocre store and becoming a local icon. The older optimization methods are no longer effective in Google’s algorithm. Google has become much stricter with their ranking process for local businesses. Stuffing your content with local terms just doesn’t work and placing your website on just any directory might get you penalized. Whoa! You mean to tell me that I can get punished for submitting my site online? Yes, it’s happening…]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/local-seo/backlinking-strategies-for-local-business-seo.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Step Social Media Plan That Works for Any Business</title>
		<link>http://www.optimum7.com/internet-marketing/smo-2/5-step-social-media-plan-that-works-for-any-business.html</link>
		<comments>http://www.optimum7.com/internet-marketing/smo-2/5-step-social-media-plan-that-works-for-any-business.html#comments</comments>
		<pubDate>Fri, 08 Feb 2013 21:33:22 +0000</pubDate>
		<dc:creator>Lucia Sastre</dc:creator>
				<category><![CDATA[SMO]]></category>
		<category><![CDATA[easy social media strategy]]></category>
		<category><![CDATA[grow your following with social media]]></category>
		<category><![CDATA[social media plan for any business]]></category>
		<category><![CDATA[the best social media strategy]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10204</guid>
		<description><![CDATA[“Are you on Facebook all day?”  ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/smo-2/5-step-social-media-plan-that-works-for-any-business.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Re-Brand a Company and Re-Create a Logo &#8211; Presentation is Everything</title>
		<link>http://www.optimum7.com/internet-marketing/design/how-to-re-brand-a-company-and-re-create-a-logo-presentation-is-everything.html</link>
		<comments>http://www.optimum7.com/internet-marketing/design/how-to-re-brand-a-company-and-re-create-a-logo-presentation-is-everything.html#comments</comments>
		<pubDate>Fri, 08 Feb 2013 21:32:18 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[adding emotion to presentations]]></category>
		<category><![CDATA[getting over your fear of public speaking]]></category>
		<category><![CDATA[how to present a logo to a client]]></category>
		<category><![CDATA[how to put together an effective presentation]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10202</guid>
		<description><![CDATA[You’ve done the research, you’ve mind-mapped, you’ve sketched out a million thumbnails, completed a few digital comps, drank 17 cups of coffee, and finally you have arrived. The moment we have all been waiting for is here. You have just realized that your logo concept has truly come to fruition. All of the terrible ideas, obstacles and frustrations from the project are now a thing of the past. All you feel right now is euphoria. Your work here is done. Clock out early, go home, pour yourself a glass of wine and turn on an episode of Family Feud. ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/design/how-to-re-brand-a-company-and-re-create-a-logo-presentation-is-everything.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Database Synchronization &amp; Revisioning with MySQL</title>
		<link>http://www.optimum7.com/internet-marketing/programming-2/database-synchronization-revisioning-with-mysql.html</link>
		<comments>http://www.optimum7.com/internet-marketing/programming-2/database-synchronization-revisioning-with-mysql.html#comments</comments>
		<pubDate>Fri, 08 Feb 2013 19:11:42 +0000</pubDate>
		<dc:creator>Ata</dc:creator>
				<category><![CDATA[Programming]]></category>
		<category><![CDATA[custom programming operations for businesses]]></category>
		<category><![CDATA[MySQL Workbench Database Synchronization]]></category>
		<category><![CDATA[programming solutions]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10187</guid>
		<description><![CDATA[When developing a software application, one of the most common problems is distinguishing between the development, test, and production environments, which consequently duplicates the database instances of a software product and any change on one breaks the consistency with others.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/programming-2/database-synchronization-revisioning-with-mysql.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Use Day Parting to Optimize Your Adwords PPC Campaign</title>
		<link>http://www.optimum7.com/internet-marketing/ppc-strategy-2/how-to-use-day-parting-to-optimize-your-adwords-ppc-campaign.html</link>
		<comments>http://www.optimum7.com/internet-marketing/ppc-strategy-2/how-to-use-day-parting-to-optimize-your-adwords-ppc-campaign.html#comments</comments>
		<pubDate>Mon, 04 Feb 2013 22:41:15 +0000</pubDate>
		<dc:creator>Chris Ulloa</dc:creator>
				<category><![CDATA[PPC Strategy]]></category>
		<category><![CDATA[ad scheduling tips]]></category>
		<category><![CDATA[bid scheduling systems]]></category>
		<category><![CDATA[time segment strategy]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10102</guid>
		<description><![CDATA[Taking the bus and Metrorail to and from work everyday gives me an opportunity to observe patterns in daily life. See, I live in a diverse city – Miami – and I’ve noticed that people do the same things at similar time intervals almost every day. People from different races, cultures and genders are all on their smart phones all the time! They’re chatting with friends, playing Call of Duty, Facebooking, Tweeting, blogging, shopping, or doing other cool stuff we wouldn’t be able to do without internet access.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/ppc-strategy-2/how-to-use-day-parting-to-optimize-your-adwords-ppc-campaign.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Design a Logo: A Comprehensive Guide</title>
		<link>http://www.optimum7.com/internet-marketing/design/how-to-design-a-logo-a-comprehensive-guide.html</link>
		<comments>http://www.optimum7.com/internet-marketing/design/how-to-design-a-logo-a-comprehensive-guide.html#comments</comments>
		<pubDate>Fri, 01 Feb 2013 20:48:06 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[inspiration for designing logos]]></category>
		<category><![CDATA[logo design process]]></category>
		<category><![CDATA[what makes a great logo?]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10139</guid>
		<description><![CDATA[In my last post, I examined American Airlines and their recent rebrand. This week, we’ll be delving deeper into the world of branding - more specifically, logos. In this article, I will discuss what a logo is and what makes it great, how to design a professional logo and I will provide several resources for future logo design inspiration.
]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/design/how-to-design-a-logo-a-comprehensive-guide.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Increase Your Brand’s Popularity Online</title>
		<link>http://www.optimum7.com/internet-marketing/social-media/how-to-increase-your-brands-popularity-online.html</link>
		<comments>http://www.optimum7.com/internet-marketing/social-media/how-to-increase-your-brands-popularity-online.html#comments</comments>
		<pubDate>Fri, 01 Feb 2013 20:46:33 +0000</pubDate>
		<dc:creator>Lucia Sastre</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[how to get your brand noticed online]]></category>
		<category><![CDATA[setting up photo contests on instagram]]></category>
		<category><![CDATA[tips for planning events using social media]]></category>
		<category><![CDATA[using social media to increase exposure]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10119</guid>
		<description><![CDATA[You’ve seen other brands do it and you’ve always wondered how. How did they get so popular? How did they increase their Instagram following? How are they attracting so many leads? The answer is not a simple one, but it’s one that’s achievable.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/social-media/how-to-increase-your-brands-popularity-online.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Customized Online Marketing for Start-Ups</title>
		<link>http://www.optimum7.com/internet-marketing/advertising/customized-online-marketing-for-start-ups.html</link>
		<comments>http://www.optimum7.com/internet-marketing/advertising/customized-online-marketing-for-start-ups.html#comments</comments>
		<pubDate>Tue, 29 Jan 2013 19:28:51 +0000</pubDate>
		<dc:creator>Duran Inci</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[how start-ups do marketing]]></category>
		<category><![CDATA[marketing success for start up companies]]></category>
		<category><![CDATA[traditional marketing failures]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10012</guid>
		<description><![CDATA[Traditional marketing, i.e. Radio, TV, Print et al, poses significant barriers for a start-up business. Obviously, it’s very expensive.  It’s also inefficient, by almost any definition.  They lack targeting, and rely on being exposed to a wide audience with the faint hope that a tiny fraction of one percent of the audience will view the ad at precisely the time and place that they are alert, and that they are interested specifically in what you have to offer.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/advertising/customized-online-marketing-for-start-ups.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Rebranding: The Good, The Bad, and The Ugly</title>
		<link>http://www.optimum7.com/internet-marketing/design/rebranding-the-good-the-bad-and-the-ugly.html</link>
		<comments>http://www.optimum7.com/internet-marketing/design/rebranding-the-good-the-bad-and-the-ugly.html#comments</comments>
		<pubDate>Sat, 26 Jan 2013 21:48:53 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[how to rebrand a company]]></category>
		<category><![CDATA[inspiration for logo design]]></category>
		<category><![CDATA[reasons to rebrand]]></category>
		<category><![CDATA[should I redesign my logo?]]></category>
		<category><![CDATA[top corporate rebrands]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10086</guid>
		<description><![CDATA[On January 17, American Airlines unveiled its redesigned logo. This is the corporation’s first rebrand in over 40 years. The original logo was created by designer Massimo Vignelli. Vignelli’s logo designs include high profile clients like IBM and Bloomingdale’s. ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/design/rebranding-the-good-the-bad-and-the-ugly.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Before Facebook’s Graph Search Hits You, Add These Fun Applications and Get Found</title>
		<link>http://www.optimum7.com/internet-marketing/social-media/before-facebooks-graph-search-hits-you-add-these-fun-applications-and-get-found.html</link>
		<comments>http://www.optimum7.com/internet-marketing/social-media/before-facebooks-graph-search-hits-you-add-these-fun-applications-and-get-found.html#comments</comments>
		<pubDate>Wed, 23 Jan 2013 19:37:05 +0000</pubDate>
		<dc:creator>Lucia Sastre</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business Facebook applications for any industry]]></category>
		<category><![CDATA[facebook applications your company needs]]></category>
		<category><![CDATA[how to do the most of Facebook's graph search]]></category>
		<category><![CDATA[Top business facebook applications]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10065</guid>
		<description><![CDATA[Now that Facebook has unleashed its Graph Search feature, it’s time to start cleaning any unwanted applications you may not want to display in the search results.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/social-media/before-facebooks-graph-search-hits-you-add-these-fun-applications-and-get-found.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Designing and Analyzing Annual Reports: A Lesson From MailChimp</title>
		<link>http://www.optimum7.com/internet-marketing/web-design/designing-and-analyzing-annual-reports-a-lesson-from-mailchimp.html</link>
		<comments>http://www.optimum7.com/internet-marketing/web-design/designing-and-analyzing-annual-reports-a-lesson-from-mailchimp.html#comments</comments>
		<pubDate>Sat, 19 Jan 2013 12:49:36 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Beautiful online corporate annual reports]]></category>
		<category><![CDATA[Companies with interactive annual reports]]></category>
		<category><![CDATA[Critique of MailChimp 2012 annual report]]></category>
		<category><![CDATA[Designing an annual report]]></category>
		<category><![CDATA[Well-designed annual reports]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=10018</guid>
		<description><![CDATA[On Tuesday January 15, MailChimp released its single page 2012 annual report to the public. Using a design consistent with the company’s wonderfully minimalistic branding, the report met great success with the design community. The Twittersphere has been absolutely buzzing with positive reviews for the email–marketing service giant.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/web-design/designing-and-analyzing-annual-reports-a-lesson-from-mailchimp.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Case for Responsive Web Design in Higher Education</title>
		<link>http://www.optimum7.com/internet-marketing/web-design/the-case-for-responsive-web-design-in-higher-education.html</link>
		<comments>http://www.optimum7.com/internet-marketing/web-design/the-case-for-responsive-web-design-in-higher-education.html#comments</comments>
		<pubDate>Fri, 11 Jan 2013 22:57:23 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[college web design]]></category>
		<category><![CDATA[Notre Dame responsive web site]]></category>
		<category><![CDATA[responsive design layout inspiration]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9931</guid>
		<description><![CDATA[University of Alabama may have crushed Notre Dame on the field on Monday night at our very own Sun-Life Stadium, but the Fighting Irish definitely seem to be winning from a technology and web design standpoint. Being the nerd that I am, I decided to check out both websites on my phone, ua.edu and nd.edu during the commercial breaks of the championship game. I visited the University of Alabama site first, for no particular reason, and was met with- well, pretty much what I expected- a standard mobile site. It was okay. I could easily navigate through the pages and back, but the low-resolution icons on the homepage did make me a little crazy.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/web-design/the-case-for-responsive-web-design-in-higher-education.html/feed</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>How to Jumpstart Your Visual Campaign on Facebook &#8211; Case Studies</title>
		<link>http://www.optimum7.com/internet-marketing/social-media/how-to-jumpstart-your-visual-campaign-on-facebook-case-studies.html</link>
		<comments>http://www.optimum7.com/internet-marketing/social-media/how-to-jumpstart-your-visual-campaign-on-facebook-case-studies.html#comments</comments>
		<pubDate>Thu, 10 Jan 2013 16:14:49 +0000</pubDate>
		<dc:creator>Lucia Sastre</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook marketing strategies]]></category>
		<category><![CDATA[how to integrate graphics in your social media]]></category>
		<category><![CDATA[how to integrate visuals on your Facebook Marketing]]></category>
		<category><![CDATA[social media marketing tips]]></category>
		<category><![CDATA[the best visual Facebook marketing campaigns]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9902</guid>
		<description><![CDATA[You’ve probably  asked yourself this many times, but what is it that makes appealing graphics so sharable on Facebook? The answer isn’t a simple one but it does have to do with the mind’s ability to process the information faster than if it was plain text. Little things like pattern, color, detail, lighting and, of course, the overall message of an image draw us to them as if by hypnosis. Knowing that, why wouldn’t your Facebook strategy focus on a more visual approach? If you’re still not convinced, let me present you with proof. ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/social-media/how-to-jumpstart-your-visual-campaign-on-facebook-case-studies.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Guide to Using Animated GIFs in an Email</title>
		<link>http://www.optimum7.com/internet-marketing/web-design/a-guide-to-using-animated-gifs-in-an-email.html</link>
		<comments>http://www.optimum7.com/internet-marketing/web-design/a-guide-to-using-animated-gifs-in-an-email.html#comments</comments>
		<pubDate>Fri, 28 Dec 2012 13:16:44 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[create a GIF in Photoshop]]></category>
		<category><![CDATA[holiday gif inspiration]]></category>
		<category><![CDATA[why should I use an animated GIF in an email]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9857</guid>
		<description><![CDATA[The day after Thanksgiving, a close friend of mine forwarded me an email blast from Amazon that boasted their “Black Friday Deals Week.” Knowing I am a huge geek, she forwarded me the email not because she wanted me to be in on the special, but because of the way the email was designed. Instead of a standard HTML email, it contained an animated gif. For those of you who may not know, a GIF is a file which allows various images (frames) in the file to be painted with time delays. Think of the flipbooks you made when you were a kid. What? You didn’t make any flipbooks as a child? That’s so sad! Go grab a pack of post-its and a pencil, and let your imagination run wild! Need some inspiration?]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/web-design/a-guide-to-using-animated-gifs-in-an-email.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Remove Online Defamation (Review) Using Legal Action</title>
		<link>http://www.optimum7.com/internet-marketing/marketing/how-to-remove-online-defamation-review-using-legal-action.html</link>
		<comments>http://www.optimum7.com/internet-marketing/marketing/how-to-remove-online-defamation-review-using-legal-action.html#comments</comments>
		<pubDate>Wed, 19 Dec 2012 20:38:34 +0000</pubDate>
		<dc:creator>Duran Inci</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[how to remove a defamatory post]]></category>
		<category><![CDATA[illegal online defamation]]></category>
		<category><![CDATA[improving online reputation]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9784</guid>
		<description><![CDATA[All Americans are guaranteed our rights to free speech as stated in our Constitution. It’s a wonderful thing, and as Americans, we’re all grateful for it. Until, of course, it’s used against us. Unfortunately, free speech allows anyone to post anything they want about you online, regardless of its veracity or lack thereof. There are a relatively select few  out there that abuse this right and use freedom of speech for negative purposes. Social Media, blogging platforms and “complaint” websites provide increased surface area for those with malicious intent to commit defamation.  These acts committed online are also difficult to actually remove.

The good news is that there are certain channels where you can have the webmaster remove the defamatory post. The bad news is that 98% of these websites will require a court order possibly also involving a subpoena. Do you believe that someone is slandering your name or brand name online? We can help! But first and foremost, there are 4 considerations that you must be absolutely certain of.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/marketing/how-to-remove-online-defamation-review-using-legal-action.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Your Bullet-Proof LinkedIn Strategy for Start-Up Businesses</title>
		<link>http://www.optimum7.com/internet-marketing/social-media/your-bullet-proof-linkedin-strategy-for-start-up-businesses.html</link>
		<comments>http://www.optimum7.com/internet-marketing/social-media/your-bullet-proof-linkedin-strategy-for-start-up-businesses.html#comments</comments>
		<pubDate>Tue, 18 Dec 2012 13:30:45 +0000</pubDate>
		<dc:creator>Lucia Sastre</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[How to become an influencer in your community]]></category>
		<category><![CDATA[Increasing productivity with LInkedIn]]></category>
		<category><![CDATA[LinkedIn best practices]]></category>
		<category><![CDATA[Using LinkedIn in your Social Media strategy]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9792</guid>
		<description><![CDATA[You’ve heard of it. You may even have it. But if someone asks you how to use it, you’ll be as clueless as a writer in a math class.  That’s what LinkedIn is like for many people – including start up business owners.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/social-media/your-bullet-proof-linkedin-strategy-for-start-up-businesses.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Get Lucky On the First Date aka How to Convert Your Customers on the First Visit</title>
		<link>http://www.optimum7.com/internet-marketing/conversion-optimization/how-to-convert-your-customers.html</link>
		<comments>http://www.optimum7.com/internet-marketing/conversion-optimization/how-to-convert-your-customers.html#comments</comments>
		<pubDate>Fri, 07 Dec 2012 16:58:04 +0000</pubDate>
		<dc:creator>Sonja Stein</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[importance of retargeting in online marketing]]></category>
		<category><![CDATA[online offers to increase conversions]]></category>
		<category><![CDATA[what calls to action work best]]></category>
		<category><![CDATA[what is the purpose of a meta description]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9725</guid>
		<description><![CDATA[It seems like you pull out all the stops and somehow she still says “Goodnight” and closes the door in your face when all you want to hear is, “Would you like to come in for a drink?” Unfortunately, getting lucky on the first date isn’t easy. Neither is converting your site visitors into customers on the first visit. Here are 6 tips to convert your customers on the first visit and get invited inside on the first date.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/conversion-optimization/how-to-convert-your-customers.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Designing for Non-Profit Organizations: Tips and Examples</title>
		<link>http://www.optimum7.com/internet-marketing/web-design/designing-for-non-profit-organizations.html</link>
		<comments>http://www.optimum7.com/internet-marketing/web-design/designing-for-non-profit-organizations.html#comments</comments>
		<pubDate>Fri, 07 Dec 2012 15:26:36 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[designing for charities]]></category>
		<category><![CDATA[examples of well-designed non-profit sites]]></category>
		<category><![CDATA[tips for designing an effective non-profit site]]></category>
		<category><![CDATA[web design for non-profit organizations]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9724</guid>
		<description><![CDATA[I have a lot to be grateful for this year. I’m not saying this to brag, I’m saying this because I know it to be true. I have a roof over my head, a great job, good friends who make me laugh, and family to support me when the road gets a little bumpy. More importantly, I know that not everyone has been as lucky as I have been this year. Because I feel especially fortunate this year, I have decided it is more important than ever for me to give back to those in need.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/web-design/designing-for-non-profit-organizations.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>10 Guest Blogging Insights with Erin Everhart</title>
		<link>http://www.optimum7.com/internet-marketing/interview/10-guest-blogging-insights-with-erin-everhart.html</link>
		<comments>http://www.optimum7.com/internet-marketing/interview/10-guest-blogging-insights-with-erin-everhart.html#comments</comments>
		<pubDate>Thu, 06 Dec 2012 18:18:15 +0000</pubDate>
		<dc:creator>Jani Seneviratne</dc:creator>
				<category><![CDATA[Interview]]></category>
		<category><![CDATA[erin everhart guest blogging tips]]></category>
		<category><![CDATA[guest posts on major marketing sites]]></category>
		<category><![CDATA[how to succeed with guest blog pitches]]></category>
		<category><![CDATA[should guest blogging be part of my link building strategy]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9703</guid>
		<description><![CDATA[Have you been struggling to score guest posts on high authority sites? Not sure what is going wrong? Never fear, help is here! Erin Everhart is the Director of Web Marketing at 352 Media Group. She recently attended SES Chicago and was a featured speaker for the session Screw Link Building, It’s Called Relationship Building. As contributing writer for industry leaders such as Mashable, Small Business Trends, and Search Engine Land, she was able to offer valuable advice for SEOs and content strategists who are failing to succeed at guest blogging.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/interview/10-guest-blogging-insights-with-erin-everhart.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Designing an All-In-One Facebook Page With Custom Applications</title>
		<link>http://www.optimum7.com/internet-marketing/social-media/designing-an-all-in-one-facebook-page-with-custom-applications.html</link>
		<comments>http://www.optimum7.com/internet-marketing/social-media/designing-an-all-in-one-facebook-page-with-custom-applications.html#comments</comments>
		<pubDate>Mon, 03 Dec 2012 18:27:43 +0000</pubDate>
		<dc:creator>Lucia Sastre</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[creating facebook custom tabs]]></category>
		<category><![CDATA[creating your business facebook page]]></category>
		<category><![CDATA[facebook marketing desings]]></category>
		<category><![CDATA[optimizing your facebook page]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9690</guid>
		<description><![CDATA[Having to spend a fortune on your own custom Facebook page is a thing of the past. Today, technological advances have provided us with the ability to craft our own custom Facebook pages with minimal spending. From Social Media to e-commerce integration, Facebook has become the target for an all-in-one customer experience.  Although installing these apps takes minimal time, you must spend a significant amount of time researching different tools. ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/social-media/designing-an-all-in-one-facebook-page-with-custom-applications.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Still using POP3 or IMAP for your emails? Stop this agony Using Gmail!</title>
		<link>http://www.optimum7.com/internet-marketing/programming-2/still-using-pop3-or-imap-for-your-emails-stop-this-agony-using-gmail.html</link>
		<comments>http://www.optimum7.com/internet-marketing/programming-2/still-using-pop3-or-imap-for-your-emails-stop-this-agony-using-gmail.html#comments</comments>
		<pubDate>Sat, 01 Dec 2012 19:11:57 +0000</pubDate>
		<dc:creator>Ata</dc:creator>
				<category><![CDATA[Programming]]></category>
		<category><![CDATA[the right format for your emails]]></category>
		<category><![CDATA[using gmail for your business benefit]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9640</guid>
		<description><![CDATA[All companies use email for communication. It is one of the most standardized protocols of computer networks. It is so popular and widely used that we cannot improve it; we even suffer from it!]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/programming-2/still-using-pop3-or-imap-for-your-emails-stop-this-agony-using-gmail.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Recover from the Google Penguin &amp; Panda Updates with the Disavow Link Tool</title>
		<link>http://www.optimum7.com/internet-marketing/advertisement/recover-from-the-google-penguin-panda-updates-with-the-disavow-link-tool.html</link>
		<comments>http://www.optimum7.com/internet-marketing/advertisement/recover-from-the-google-penguin-panda-updates-with-the-disavow-link-tool.html#comments</comments>
		<pubDate>Sat, 01 Dec 2012 19:06:10 +0000</pubDate>
		<dc:creator>Julian Beaujardin</dc:creator>
				<category><![CDATA[Advertisement]]></category>
		<category><![CDATA[how to use the disavow link tool]]></category>
		<category><![CDATA[links to disavow]]></category>
		<category><![CDATA[recover from panda update]]></category>
		<category><![CDATA[recover from penguin update]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9649</guid>
		<description><![CDATA[At PubCon in Las Vegas in October 2012, the head of Google’s Webspam Team, Matt Cutts, announced a new tool called the “Disavow Link Tool.” This is yet another tool in Google’s arsenal for their war or spammy links, which was launched several months ago, beginning with the first of the Penguin updates. These updates are meant to help Google combat “black hat” and other unnatural backlinking strategies.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/advertisement/recover-from-the-google-penguin-panda-updates-with-the-disavow-link-tool.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PHP Auto-Deployment &amp; Version Control Using BitBucket &amp; BaseCamp</title>
		<link>http://www.optimum7.com/internet-marketing/design/php-auto-deployment-version-control-using-bitbucket-basecamp.html</link>
		<comments>http://www.optimum7.com/internet-marketing/design/php-auto-deployment-version-control-using-bitbucket-basecamp.html#comments</comments>
		<pubDate>Sat, 01 Dec 2012 19:00:15 +0000</pubDate>
		<dc:creator>Ata</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[auto-deployment of php to test server]]></category>
		<category><![CDATA[auto-deployment using BitBucket into Basecamp]]></category>
		<category><![CDATA[control projects with a version control system]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9648</guid>
		<description><![CDATA[In this article I’ll explain how we can use auto-deployment and also incorporate BitBucket into BaseCamp. First, I will explain what they are and why we need them. What we will achieve: A project controlled by Version Control System Auto-Deployment to the testing server/domain automatically on Pushing changes Send revisioning information into BaseCamp Messages/Discussions Notify [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/design/php-auto-deployment-version-control-using-bitbucket-basecamp.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Advertising and Marketing B2B Industrial Products Online</title>
		<link>http://www.optimum7.com/internet-marketing/niche-marketing/advertising-and-marketing-b2b-industrial-products-online.html</link>
		<comments>http://www.optimum7.com/internet-marketing/niche-marketing/advertising-and-marketing-b2b-industrial-products-online.html#comments</comments>
		<pubDate>Sat, 01 Dec 2012 18:45:42 +0000</pubDate>
		<dc:creator>Duran Inci</dc:creator>
				<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[how to advertise for industrial B2B]]></category>
		<category><![CDATA[marketing for industrial products online]]></category>
		<category><![CDATA[tips for selling industrial products online]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9637</guid>
		<description><![CDATA[There is a shared norm among the owners of industrial businesses that says it is impossible to market and sell industrial products online. This misconception could not be further from the truth. This norm is the number one reason industrial business owners are struggling to acquire new leads and new clients. Because they accept this [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/niche-marketing/advertising-and-marketing-b2b-industrial-products-online.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Holiday Design Lessons from Top Online Retailers; Tis the Season for Optimal Usability</title>
		<link>http://www.optimum7.com/internet-marketing/web-design/holiday-design-lessons-from-top-online-retailers-tis-the-season-for-optimal-usability.html</link>
		<comments>http://www.optimum7.com/internet-marketing/web-design/holiday-design-lessons-from-top-online-retailers-tis-the-season-for-optimal-usability.html#comments</comments>
		<pubDate>Sat, 01 Dec 2012 18:00:27 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[best practices in usability this holiday season]]></category>
		<category><![CDATA[examples of online retailer shopping experience]]></category>
		<category><![CDATA[examples of usable retail sites this holiday season]]></category>
		<category><![CDATA[how to increase conversions in your commerce store]]></category>
		<category><![CDATA[optimizing your site for the holidays]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9661</guid>
		<description><![CDATA[While most people were pre-occupied with their tryptophan-induced food comas last week, I was busy taking part in the madness that holiday shopping has become. Although I did hit up a few of my favorite stores on foot, the majority of my Christmas budget has already been spent online. Apparently I wasn’t the only one [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/web-design/holiday-design-lessons-from-top-online-retailers-tis-the-season-for-optimal-usability.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Increase Conversions and Leads on Google AdWords PPC</title>
		<link>http://www.optimum7.com/internet-marketing/paid-search/how-to-increase-conversions-and-leads-on-google-adwords-ppc.html</link>
		<comments>http://www.optimum7.com/internet-marketing/paid-search/how-to-increase-conversions-and-leads-on-google-adwords-ppc.html#comments</comments>
		<pubDate>Fri, 30 Nov 2012 19:10:50 +0000</pubDate>
		<dc:creator>Duran Inci</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[best practices for split testing for PPC]]></category>
		<category><![CDATA[choosing the right keywords for PPC]]></category>
		<category><![CDATA[how to make good landing pages for PPC]]></category>
		<category><![CDATA[how to use adwords extensions]]></category>
		<category><![CDATA[optimize google adwords PPC campaign]]></category>
		<category><![CDATA[what are dynamic landing pages]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9610</guid>
		<description><![CDATA[Paying between $2.00 -$5.00 per click for advertisements on Google can get expensive. That is why it is imperative that you make sure your sale is juicy, meaning that the revenue per order must be high enough to justify the per click cost. Also, your conversion rate must be such that you are breaking even, [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/paid-search/how-to-increase-conversions-and-leads-on-google-adwords-ppc.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Advertising for Educational Institutions</title>
		<link>http://www.optimum7.com/internet-marketing/google-optimization/advertising-for-educational-institutions.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-optimization/advertising-for-educational-institutions.html#comments</comments>
		<pubDate>Fri, 30 Nov 2012 19:04:40 +0000</pubDate>
		<dc:creator>Duran Inci</dc:creator>
				<category><![CDATA[Google Optimization]]></category>
		<category><![CDATA[PPC targeting for universities]]></category>
		<category><![CDATA[seo for .edu sites]]></category>
		<category><![CDATA[social media for colleges to raise enrollment]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9621</guid>
		<description><![CDATA[It’s safe to say that the vast majority of teenagers in the United States aspire to attend university or college one day. Even if they may be too young to really see the enormous benefits of furthering their education, it’s highly likely that their parents or caretakers will be looking out for their best interests… [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/google-optimization/advertising-for-educational-institutions.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Excluding Category &amp; Tag Pages from Google Index for Increased Authority</title>
		<link>http://www.optimum7.com/internet-marketing/google-ranking/excluding-category-tag-pages-from-google-index-for-increased-authority.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-ranking/excluding-category-tag-pages-from-google-index-for-increased-authority.html#comments</comments>
		<pubDate>Mon, 26 Nov 2012 19:26:45 +0000</pubDate>
		<dc:creator>Sonja Stein</dc:creator>
				<category><![CDATA[Google Ranking]]></category>
		<category><![CDATA[how do google crawlers work]]></category>
		<category><![CDATA[pages to disallow on robots.txt]]></category>
		<category><![CDATA[tips for using Google XML Sitemap plugin wordpress]]></category>
		<category><![CDATA[what are category and tag pages]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9596</guid>
		<description><![CDATA[Google is leading you on. Not all the time, but in the case of excluding certain pages from being indexed, it is best not to heed Google’s advice (link). Google claims that unless you have been duplicating content deliberately to manipulate the search engines, your site will not be penalized. Actually, Google’s exact words were [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/google-ranking/excluding-category-tag-pages-from-google-index-for-increased-authority.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>HTML5 Tags for SEO from a Search Engine Point of View</title>
		<link>http://www.optimum7.com/internet-marketing/marketing/html5-tags-for-seo-from-a-search-engine-point-of-view.html</link>
		<comments>http://www.optimum7.com/internet-marketing/marketing/html5-tags-for-seo-from-a-search-engine-point-of-view.html#comments</comments>
		<pubDate>Sun, 25 Nov 2012 22:44:36 +0000</pubDate>
		<dc:creator>Ata</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[html5 tags that can help on-site SEO]]></category>
		<category><![CDATA[importance of mark tags for SEO]]></category>
		<category><![CDATA[using nav tags for search engines]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9584</guid>
		<description><![CDATA[In this article I’ll discuss what we can achieve with HTML5 strictly from an engineering point of view. I’ll try to address the question “How a search engine can take advantage of HTML5 tags?” Let’s go one by one. Mark Tag At first, there seems to be no reason to use a Mark tag at [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/marketing/html5-tags-for-seo-from-a-search-engine-point-of-view.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Does Mobile Marketing Work?</title>
		<link>http://www.optimum7.com/internet-marketing/marketing/how-does-mobile-marketing-work.html</link>
		<comments>http://www.optimum7.com/internet-marketing/marketing/how-does-mobile-marketing-work.html#comments</comments>
		<pubDate>Sun, 25 Nov 2012 21:54:19 +0000</pubDate>
		<dc:creator>Duran Inci</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[build a mobile friendly website]]></category>
		<category><![CDATA[google local for mobile devices]]></category>
		<category><![CDATA[spending on mobile marketing 2011]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9570</guid>
		<description><![CDATA[A 2011 study by Flurry, a mobile analytics company, compared U.S. ad spending on different media outlets to the time consumers spent using those outlets. While the spend for television, radio and web are fairly proportional, print only gets 6% of people’s time while marketing companies spend 29% on it. Hardly seems worth it. However, [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/marketing/how-does-mobile-marketing-work.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet Marketing and SEO for CPAs (Certified Public Accountants)</title>
		<link>http://www.optimum7.com/internet-marketing/advertising/internet-marketing-and-seo-for-cpas-certified-public-accountants.html</link>
		<comments>http://www.optimum7.com/internet-marketing/advertising/internet-marketing-and-seo-for-cpas-certified-public-accountants.html#comments</comments>
		<pubDate>Sun, 25 Nov 2012 21:18:42 +0000</pubDate>
		<dc:creator>Duran Inci</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[how to do SEO for a CPA]]></category>
		<category><![CDATA[online marketing tips for CPAs]]></category>
		<category><![CDATA[search engine optimization for accountants]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9562</guid>
		<description><![CDATA[CPAs are similar to certain other professions such as attorneys, dentists and physicians. They require advanced degrees and training. They need to stay on top of new trends and developments. Many have specialties. They all can be offered through a single individual or through multiple, even, large numbers of colleagues under one roof. 95% of [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/advertising/internet-marketing-and-seo-for-cpas-certified-public-accountants.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>20 Tools Web Designers Should Be Thankful For This Thanksgiving</title>
		<link>http://www.optimum7.com/internet-marketing/web-design/20-tools-web-designers-should-be-thankful-for-this-thanksgiving.html</link>
		<comments>http://www.optimum7.com/internet-marketing/web-design/20-tools-web-designers-should-be-thankful-for-this-thanksgiving.html#comments</comments>
		<pubDate>Wed, 21 Nov 2012 22:43:02 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[awesome resources for web designers]]></category>
		<category><![CDATA[great tools for web design beginners]]></category>
		<category><![CDATA[must-have web design tools]]></category>
		<category><![CDATA[online resources for web developers]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9525</guid>
		<description><![CDATA[I always get sentimental this time of year. For me, the next few weeks will be a dizzying blur of aromatic turkey, neatly wrapped gifts, and family. In an effort to keep myself from becoming too wrapped up in the holiday shenanigans of black Friday sales and rushing to buy the last can of cranberry [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/web-design/20-tools-web-designers-should-be-thankful-for-this-thanksgiving.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Tall Website Footers and Why We Love Them</title>
		<link>http://www.optimum7.com/internet-marketing/web-design/tall-website-footers-and-why-we-love-them.html</link>
		<comments>http://www.optimum7.com/internet-marketing/web-design/tall-website-footers-and-why-we-love-them.html#comments</comments>
		<pubDate>Fri, 16 Nov 2012 21:01:47 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Engaging Users through Web Design]]></category>
		<category><![CDATA[Examples of Awesome Website Footers]]></category>
		<category><![CDATA[How To Create A Tall Footer]]></category>
		<category><![CDATA[How To Revamp Your Website]]></category>
		<category><![CDATA[Tall Footer Inspiration]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9495</guid>
		<description><![CDATA[This week, our Senior Developer, Julian Beaujardin, and myself, launched the newest improvement to the Optimum7 website. Since I am especially obsessed with how the change has come out, I decided to devote this week’s entire article on it. This week, we have traded in our old, squat footer for a tall, dark and handsome [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/web-design/tall-website-footers-and-why-we-love-them.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>10 Things to Tell Your Clueless SEO Clients</title>
		<link>http://www.optimum7.com/internet-marketing/client-management/10-things-to-tell-your-clueless-seo-clients.html</link>
		<comments>http://www.optimum7.com/internet-marketing/client-management/10-things-to-tell-your-clueless-seo-clients.html#comments</comments>
		<pubDate>Fri, 16 Nov 2012 20:58:12 +0000</pubDate>
		<dc:creator>Sonja Stein</dc:creator>
				<category><![CDATA[Client Management]]></category>
		<category><![CDATA[is SEO a good investment for a company?]]></category>
		<category><![CDATA[tips for SEO beginners]]></category>
		<category><![CDATA[why is google authorship important for seo]]></category>
		<category><![CDATA[working with difficult clients]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9474</guid>
		<description><![CDATA[Some SEO clients are fantastic. Maybe they know SEO, maybe not. But a good SEO client will always be logical when it comes to marketing. Unfortunately, a lot of marketing clients do not understand this. Instead, they will kick and scream throughout every step of this long, literally never ending process. Everyone will deal with [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/client-management/10-things-to-tell-your-clueless-seo-clients.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Find Trending Content With Tools and Go Viral</title>
		<link>http://www.optimum7.com/internet-marketing/sem/how-to-find-trending-content-with-tools-and-go-viral.html</link>
		<comments>http://www.optimum7.com/internet-marketing/sem/how-to-find-trending-content-with-tools-and-go-viral.html#comments</comments>
		<pubDate>Fri, 16 Nov 2012 20:06:27 +0000</pubDate>
		<dc:creator>Lucia Sastre</dc:creator>
				<category><![CDATA[SEM]]></category>
		<category><![CDATA[discover viral content online]]></category>
		<category><![CDATA[find out what's trending with these tools]]></category>
		<category><![CDATA[trending content for your business strategy]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9430</guid>
		<description><![CDATA[Going viral seems to be the new trend now.  You can wake up one day, decide to record your morning happy dance and upload it to your Facebook page and the next thing you know, thousands of people are viewing it. Embarrassing? Not so much. Genius? I think so. With that said, it is often due to being at the right place at the right time.  ]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/how-to-find-trending-content-with-tools-and-go-viral.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Online Marketing Lessons from Hurricane Sandy</title>
		<link>http://www.optimum7.com/internet-marketing/advertising/5-online-marketing-lessons-from-hurricane-sandy.html</link>
		<comments>http://www.optimum7.com/internet-marketing/advertising/5-online-marketing-lessons-from-hurricane-sandy.html#comments</comments>
		<pubDate>Fri, 16 Nov 2012 19:38:27 +0000</pubDate>
		<dc:creator>Jani Seneviratne</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[bad hurricane sandy marketing tactics]]></category>
		<category><![CDATA[best marketing tips for large companies]]></category>
		<category><![CDATA[effective online marketing lessons]]></category>
		<category><![CDATA[what not to do in online marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9417</guid>
		<description><![CDATA[Major retailer, American Apparel, recently received heavy criticism, after sending out an obnoxious email blast amidst Hurricane Sandy, which is now known to have caused substantial damage, and many deaths in the Northeast. They weren’t, however, the only major retailer to ruffle the feathers of fellow tweeters. Popular clothier, Gap, posted an insensitive tweet while [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/advertising/5-online-marketing-lessons-from-hurricane-sandy.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Strategic Internet Marketing Partnerships</title>
		<link>http://www.optimum7.com/internet-marketing/market-advice/strategic-internet-marketing-partnerships.html</link>
		<comments>http://www.optimum7.com/internet-marketing/market-advice/strategic-internet-marketing-partnerships.html#comments</comments>
		<pubDate>Fri, 16 Nov 2012 18:39:47 +0000</pubDate>
		<dc:creator>Duran Inci</dc:creator>
				<category><![CDATA[Market Advice]]></category>
		<category><![CDATA[business partnerships]]></category>
		<category><![CDATA[strategic partnership benefits]]></category>
		<category><![CDATA[white label partnerships]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9456</guid>
		<description><![CDATA[These days, it’s becoming more and more difficult for companies to bring in new business. Competition is becoming fierce and consumers are now more sophisticated and informed than ever. Many of their purchasing decisions rely on reviews and referrals from a trusted source – whether it is a friend, family member or a company they [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/market-advice/strategic-internet-marketing-partnerships.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>It’s Now Polite to Point; 10 Ways to Make Your Site Touch-Friendly</title>
		<link>http://www.optimum7.com/internet-marketing/web-design/its-now-polite-to-point-10-ways-to-make-your-site-touch-friendly.html</link>
		<comments>http://www.optimum7.com/internet-marketing/web-design/its-now-polite-to-point-10-ways-to-make-your-site-touch-friendly.html#comments</comments>
		<pubDate>Tue, 13 Nov 2012 16:56:29 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[beginners' guide to creating touch-friendly websites]]></category>
		<category><![CDATA[designing for touchscreens]]></category>
		<category><![CDATA[examples of tablet-friendly navigation menus]]></category>
		<category><![CDATA[how to create a touch-friendly website]]></category>
		<category><![CDATA[optimizing a website for touch]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9373</guid>
		<description><![CDATA[On more than one occasion growing up, I would become overly enthusiastic about one thing or another, and point in the direction of my newfound interest. At this moment, my mother or another nearby adult would slap my hand, and recite “it’s not polite to point!” Well, thanks to big names like Microsoft and Apple, [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/web-design/its-now-polite-to-point-10-ways-to-make-your-site-touch-friendly.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Design a Mobile Site on WordPress</title>
		<link>http://www.optimum7.com/internet-marketing/mobile-marketing-solutions/how-to-design-a-mobile-site-on-wordpress.html</link>
		<comments>http://www.optimum7.com/internet-marketing/mobile-marketing-solutions/how-to-design-a-mobile-site-on-wordpress.html#comments</comments>
		<pubDate>Fri, 09 Nov 2012 14:53:02 +0000</pubDate>
		<dc:creator>Sonja Stein</dc:creator>
				<category><![CDATA[Mobile Marketing Solutions]]></category>
		<category><![CDATA[building a mobile site on a budget]]></category>
		<category><![CDATA[cheapest way to build a mobile site]]></category>
		<category><![CDATA[how to build a mobile website with no coding]]></category>
		<category><![CDATA[how to use WPtouch for mobile sites]]></category>
		<category><![CDATA[wordpress plugin for building mobile sites]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9355</guid>
		<description><![CDATA[We live in a modern society that is tech savvy and constantly on the go. As a result, mobile sites are quickly growing in importance, and according to a report by Chitika, mobile traffic has risen 35% since July 2011. If you are a local business, or have a low budget blog, however, splurging on [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/mobile-marketing-solutions/how-to-design-a-mobile-site-on-wordpress.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Importance of the Online Community in Internet Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/advertising/the-importance-of-the-online-community-in-internet-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/advertising/the-importance-of-the-online-community-in-internet-marketing.html#comments</comments>
		<pubDate>Fri, 09 Nov 2012 14:48:28 +0000</pubDate>
		<dc:creator>Lisa Sherman</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[building connections online]]></category>
		<category><![CDATA[create brand awareness with followers]]></category>
		<category><![CDATA[creating a social media fanbase]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9360</guid>
		<description><![CDATA[Online Community (n.): A group of people with similar goals or interests who connect and exchange information using web tools.  “Content strategy” has become a new Internet marketing buzz-phrase that has had a lot of implications for SEOs, webmasters and business owners. Now that social media has an impact on a website’s quality search signals, [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/advertising/the-importance-of-the-online-community-in-internet-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A-Z Guide to Web Design</title>
		<link>http://www.optimum7.com/internet-marketing/web-design/a-z-guide-to-web-design.html</link>
		<comments>http://www.optimum7.com/internet-marketing/web-design/a-z-guide-to-web-design.html#comments</comments>
		<pubDate>Sat, 03 Nov 2012 14:09:27 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[beginner's guide to web design]]></category>
		<category><![CDATA[top terms for web designers]]></category>
		<category><![CDATA[web design jargon]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9340</guid>
		<description><![CDATA[After last week’s rather in-depth article, I decided to post something a bit more light-hearted. I’d like to do something a bit more fun, and well, what could possibly be more fun than the alphabet? In this article, I will list a mini-glossary of Web Design terms. Feel free to use any of the terms [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/web-design/a-z-guide-to-web-design.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google’s New “Disavow Link” Tool</title>
		<link>http://www.optimum7.com/internet-marketing/seo-tools/googles-new-disavow-link-tool.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo-tools/googles-new-disavow-link-tool.html#comments</comments>
		<pubDate>Tue, 30 Oct 2012 19:39:34 +0000</pubDate>
		<dc:creator>Jose Vera</dc:creator>
				<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[how to use google disavow tool]]></category>
		<category><![CDATA[using google's disavow tool]]></category>
		<category><![CDATA[what links should I disavow]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9322</guid>
		<description><![CDATA[About 10 days ago, Google introduced a new, much needed tool, particularly since the release of Google Penguin earlier this year. Penguin targeted “over optimization,” which involves many things. However, a central target of the Penguin was the penalizing of sites that have many spammy inbound links. The problem for many webmasters is that they have had no absolute or direct control as to the quality of their inbound links. So, it is possible to have negative influences to your Google rankings simply due to the presence of link spam that could not be directly and effectively dealt with.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo-tools/googles-new-disavow-link-tool.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The 10 Commandments of SEO</title>
		<link>http://www.optimum7.com/internet-marketing/seo/the-10-commandments-of-seo.html</link>
		<comments>http://www.optimum7.com/internet-marketing/seo/the-10-commandments-of-seo.html#comments</comments>
		<pubDate>Tue, 30 Oct 2012 19:34:53 +0000</pubDate>
		<dc:creator>Jose Vera</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[10 must do's for seo]]></category>
		<category><![CDATA[ten commandments for seo]]></category>
		<category><![CDATA[top 10 seo commandments]]></category>
		<category><![CDATA[what are the ten commandments of seo]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9282</guid>
		<description><![CDATA[With the rise of search engine popularity, and its ultimate incorporation into people’s daily lives, getting visible on the first page of Google has become one of the most important aspects of online marketing. Competition however is fierce. As evidenced by the recent Google Algorithm Updates; Panda and Penguin, changes in this industry happen quickly and often without warning. While not every Internet marketing strategy is implemented in every industry at the same levels of intensity, there are a few universal truths for anyone who wades into the floodwaters of search engine optimization. So while this article is meant in good fun, these are the most basic and essential rules that every SEO should live by.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/the-10-commandments-of-seo.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Designer’s Perspective; An Analysis of the Presidential Candidates’ Online Design Presence</title>
		<link>http://www.optimum7.com/internet-marketing/design/a-designers-perspective-an-analysis-of-the-presidential-candidates-online-design-presence.html</link>
		<comments>http://www.optimum7.com/internet-marketing/design/a-designers-perspective-an-analysis-of-the-presidential-candidates-online-design-presence.html#comments</comments>
		<pubDate>Sat, 27 Oct 2012 14:33:03 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[comparing and contrasting the presidential candidates online presence]]></category>
		<category><![CDATA[design concepts for successful landing pages]]></category>
		<category><![CDATA[web design in the 2012 election]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9264</guid>
		<description><![CDATA[As Election Day draws nearer, I am more frequently bombarded with a tornado of political opinions and questions. Who will you vote for? You can’t possibly be considering voting for that candidate! How do you feel about this issue or that? Well, to be honest, I haven’t yet made up my mind. Oh, you haven’t [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/design/a-designers-perspective-an-analysis-of-the-presidential-candidates-online-design-presence.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 Deadly Sins to Avoid When Writing Press Releases</title>
		<link>http://www.optimum7.com/internet-marketing/copywriting/7-deadly-sins-to-avoid-when-writing-press-releases.html</link>
		<comments>http://www.optimum7.com/internet-marketing/copywriting/7-deadly-sins-to-avoid-when-writing-press-releases.html#comments</comments>
		<pubDate>Fri, 26 Oct 2012 20:48:45 +0000</pubDate>
		<dc:creator>Jani Seneviratne</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[how to write a press release]]></category>
		<category><![CDATA[press release etiquette]]></category>
		<category><![CDATA[seven deadly sins of press releases]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9235</guid>
		<description><![CDATA[There are 7 deadly sins that can thwart your press release writing efforts and will delay what’s normally a speedy approval process or render your press release as unfit for web distribution.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/copywriting/7-deadly-sins-to-avoid-when-writing-press-releases.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Lessons from Mitt Romney and Barack Obama</title>
		<link>http://www.optimum7.com/internet-marketing/smo-2/social-media-lessons-from-mitt-romney-and-barack-obama.html</link>
		<comments>http://www.optimum7.com/internet-marketing/smo-2/social-media-lessons-from-mitt-romney-and-barack-obama.html#comments</comments>
		<pubDate>Fri, 26 Oct 2012 20:38:34 +0000</pubDate>
		<dc:creator>Lucia Sastre</dc:creator>
				<category><![CDATA[SMO]]></category>
		<category><![CDATA[barrack obama social media campaign]]></category>
		<category><![CDATA[Effective Social Media strategy]]></category>
		<category><![CDATA[learning social media from political campaigns]]></category>
		<category><![CDATA[Mitt Romney social media campaign]]></category>
		<category><![CDATA[social media marketing from top political figures]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9247</guid>
		<description><![CDATA[The elections are fast approaching and both the Republican and Democratic candidates, Mitt Romney and Barack Obama, have shown exceptional influence in their Social Media campaigns. Small businesses can successfully utilize social media in a manner similar to political candidates to engage followers, promote their brand and increase sales. See for yourself how you can leverage Romney and Obama’s social media efforts by applying their approach to your own social media strategy. While you may not win the election, you may indeed win over your target audience and even score a few hot leads.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/smo-2/social-media-lessons-from-mitt-romney-and-barack-obama.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Crafting a Stronger Social Media Strategy For Your Business</title>
		<link>http://www.optimum7.com/internet-marketing/advertisement/crafting-a-stronger-social-media-strategy-for-your-business.html</link>
		<comments>http://www.optimum7.com/internet-marketing/advertisement/crafting-a-stronger-social-media-strategy-for-your-business.html#comments</comments>
		<pubDate>Sun, 21 Oct 2012 21:09:12 +0000</pubDate>
		<dc:creator>Lucia Sastre</dc:creator>
				<category><![CDATA[Advertisement]]></category>
		<category><![CDATA[Effective Social Media strategy]]></category>
		<category><![CDATA[innovative social media strategy]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9162</guid>
		<description><![CDATA[Are you having a hard time integrating Social Media into your business plan? Fret no more. Craft a Social Media strategy that works according to your industry and resources using this writing as a guide. First of all, it’s important to state the impending problem. Many businesses’ Social Media efforts fail because their social media [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/advertisement/crafting-a-stronger-social-media-strategy-for-your-business.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Introducing New Clients to WordPress</title>
		<link>http://www.optimum7.com/internet-marketing/design/introducing-new-clients-to-wordpress.html</link>
		<comments>http://www.optimum7.com/internet-marketing/design/introducing-new-clients-to-wordpress.html#comments</comments>
		<pubDate>Fri, 19 Oct 2012 21:41:39 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[giving your client a wordpress walkthrough]]></category>
		<category><![CDATA[simple wordpress guide for clients]]></category>
		<category><![CDATA[teaching your clients how to use wordpress]]></category>
		<category><![CDATA[tips for wordpress beginners]]></category>
		<category><![CDATA[using wordpress correctly for successful seo]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9174</guid>
		<description><![CDATA[So, you have created a beautiful WordPress site for your client. It has all the bells and whistles they asked for, and you are very happy with the final product. It’s launched and the client is happy as well. There is only one problem: your client is completely unfamiliar with WordPress, and somehow this problem [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/design/introducing-new-clients-to-wordpress.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Optimize Your Blog Using Google Analytics &amp; Webmasters Data</title>
		<link>http://www.optimum7.com/internet-marketing/blogging/optimize-your-blog-using-google-analytics-webmasters-data.html</link>
		<comments>http://www.optimum7.com/internet-marketing/blogging/optimize-your-blog-using-google-analytics-webmasters-data.html#comments</comments>
		<pubDate>Thu, 18 Oct 2012 02:32:39 +0000</pubDate>
		<dc:creator>Sonja Stein</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[301 redirects for 404 errors]]></category>
		<category><![CDATA[how to do a 301 redirect]]></category>
		<category><![CDATA[how to fix HTML improvements]]></category>
		<category><![CDATA[how to optimize your blog]]></category>
		<category><![CDATA[seo for blog content]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9105</guid>
		<description><![CDATA[Are you struggling to attract traffic to your blog? Or maybe you are attracting traffic, but aren’t getting enough leads or conversions? First and foremost, if you want your blog to rank higher in the search results and to attract the right kinds of visitors, you will need to make sure you are committed to [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/blogging/optimize-your-blog-using-google-analytics-webmasters-data.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reputation Management 101: Do You Need It?</title>
		<link>http://www.optimum7.com/internet-marketing/online-reviews/reputation-management-101-do-you-need-it.html</link>
		<comments>http://www.optimum7.com/internet-marketing/online-reviews/reputation-management-101-do-you-need-it.html#comments</comments>
		<pubDate>Thu, 18 Oct 2012 02:00:21 +0000</pubDate>
		<dc:creator>Lisa Sherman</dc:creator>
				<category><![CDATA[Online Reviews]]></category>
		<category><![CDATA[fixing your company's online reputation]]></category>
		<category><![CDATA[how to remove negative reviews]]></category>
		<category><![CDATA[is reputation maintenance effective]]></category>
		<category><![CDATA[managing your online reputation]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9095</guid>
		<description><![CDATA[Simply put &#8211; yes, you do. If you are in business, in government or a non-profit or charitable organization, your online reputation is subject to change at any time.  The harsh truth is that countless complaint forums and sites exist for the express purpose of airing primarily negative comments about entities and individuals.  Often these [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/online-reviews/reputation-management-101-do-you-need-it.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Good vs. Bad in Lead Generation &amp; Management</title>
		<link>http://www.optimum7.com/internet-marketing/conversion-optimization/good-vs-bad-in-lead-generation-management.html</link>
		<comments>http://www.optimum7.com/internet-marketing/conversion-optimization/good-vs-bad-in-lead-generation-management.html#comments</comments>
		<pubDate>Wed, 17 Oct 2012 01:15:26 +0000</pubDate>
		<dc:creator>Duran Inci</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[how to get site visitors to convert]]></category>
		<category><![CDATA[optimizing online forms for conversions]]></category>
		<category><![CDATA[rules for online customer conversion]]></category>
		<category><![CDATA[tips for increasing conversion rate]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9144</guid>
		<description><![CDATA[There is really no doubt that the generation of awareness, interest and inquiry into your goods and services, otherwise known as lead generation, is a huge aspect of online business… especially if you are a B2B company. If you are selling products or services to businesses, you simply must have a lead generation strategy. SEO [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/conversion-optimization/good-vs-bad-in-lead-generation-management.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google’s Panda 20 and Google EMD Algorithm Updates: What You Need to Know</title>
		<link>http://www.optimum7.com/internet-marketing/google-ranking/googles-panda-20-algorithm-and-google-emd-updates-what-you-need-to-know.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-ranking/googles-panda-20-algorithm-and-google-emd-updates-what-you-need-to-know.html#comments</comments>
		<pubDate>Sat, 13 Oct 2012 17:03:33 +0000</pubDate>
		<dc:creator>Sonja Stein</dc:creator>
				<category><![CDATA[Google Ranking]]></category>
		<category><![CDATA[difference between panda 20 and EMD update]]></category>
		<category><![CDATA[how to recover from penguin 20 update]]></category>
		<category><![CDATA[was my site hit my penguin 20 update?]]></category>
		<category><![CDATA[what is google's panda 20 update]]></category>
		<category><![CDATA[when did google release penguin 20]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9132</guid>
		<description><![CDATA[On Thursday, September 27th, Google confirmed its 20th Panda update. This update is fairly major for two reasons: It is not simply a data update, but an actual algorithm update. This means that both old and new sites are likely to be impacted even without making any changes. It impacts approximately 2.4% of English searches [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/google-ranking/googles-panda-20-algorithm-and-google-emd-updates-what-you-need-to-know.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Publish Different Types of Content for Added SEO Benefits</title>
		<link>http://www.optimum7.com/internet-marketing/content/how-to-publish-different-types-of-content-for-added-seo-benefits.html</link>
		<comments>http://www.optimum7.com/internet-marketing/content/how-to-publish-different-types-of-content-for-added-seo-benefits.html#comments</comments>
		<pubDate>Fri, 12 Oct 2012 15:17:36 +0000</pubDate>
		<dc:creator>Lucia Sastre</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Increase site traffics with publishing sites]]></category>
		<category><![CDATA[Increase your Social Media efforts]]></category>
		<category><![CDATA[methods to re design your web content]]></category>
		<category><![CDATA[transform and publish your PDFs]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9059</guid>
		<description><![CDATA[They say that a website with great content and a bad design is as worthless as not having content  at all.  As Internet marketing becomes more and more visually focused, companies are starting to wonder how to make their PDFs aesthetically pleasing for their audience.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/content/how-to-publish-different-types-of-content-for-added-seo-benefits.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Beginner&#8217;s Guide to Designing HTML Emails</title>
		<link>http://www.optimum7.com/internet-marketing/email-marketing/a-beginners-guide-to-designing-html-emails.html</link>
		<comments>http://www.optimum7.com/internet-marketing/email-marketing/a-beginners-guide-to-designing-html-emails.html#comments</comments>
		<pubDate>Thu, 11 Oct 2012 20:30:34 +0000</pubDate>
		<dc:creator>Bridget Farrell</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[designing simple HTML email newsletters]]></category>
		<category><![CDATA[easy solutions to common HTML email problems]]></category>
		<category><![CDATA[how to make HTML emails]]></category>
		<category><![CDATA[HTML email newsletter FAQs and answers]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9042</guid>
		<description><![CDATA[As I was scrolling through the depths of Facebook over the weekend, I stumbled upon a fellow designer’s post cursing HTML emails, their lack of divs, and their inconsistency across email clients. After exchanging a few comments on the issue, and doing some research, I found this to be a very common complaint among web [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/email-marketing/a-beginners-guide-to-designing-html-emails.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Customer Expectations in Marketing Consultation</title>
		<link>http://www.optimum7.com/internet-marketing/consultation/customer-expectations-in-marketing-consultation.html</link>
		<comments>http://www.optimum7.com/internet-marketing/consultation/customer-expectations-in-marketing-consultation.html#comments</comments>
		<pubDate>Thu, 11 Oct 2012 20:20:20 +0000</pubDate>
		<dc:creator>Duran Inci</dc:creator>
				<category><![CDATA[Consultation]]></category>
		<category><![CDATA[Customer Service tips for marketing consultation]]></category>
		<category><![CDATA[How to treat your clients]]></category>
		<category><![CDATA[Proper customer service etiquette]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9092</guid>
		<description><![CDATA[Consultation is a tough business. You must not only set the right expectations for the client, but you must also understand your client’s perspective on your performance. Many times, regardless of what product or service you provide, you and your client will have a difference of opinion on technology, approach, staffing, training and a multitude of other topics. No matter what the consultation subject matter, it is important to understand where your client is coming from, what their modus operandi is, what they know and what they think they know.   That said, there are a few primary considerations that are always important towards achieving client satisfaction.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/consultation/customer-expectations-in-marketing-consultation.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Future of Web Based Marketing and Productivity Tools</title>
		<link>http://www.optimum7.com/internet-marketing/programming-2/the-future-of-web-based-marketing-and-productivity-tools.html</link>
		<comments>http://www.optimum7.com/internet-marketing/programming-2/the-future-of-web-based-marketing-and-productivity-tools.html#comments</comments>
		<pubDate>Thu, 11 Oct 2012 20:02:05 +0000</pubDate>
		<dc:creator>Duran Inci</dc:creator>
				<category><![CDATA[Programming]]></category>
		<category><![CDATA[api integration in productivity tools]]></category>
		<category><![CDATA[custom programming operations for businesses]]></category>
		<category><![CDATA[future of web based tools using api]]></category>
		<category><![CDATA[using api with marketing tools]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9112</guid>
		<description><![CDATA[Even twenty years ago, when people thought of marketing and data analysis, they thought of television and radio ads, billboards, flyers and Yellow Page listings. Then, marketing was a gamble because there was no way to track the success of your campaigns without spending thousands of dollars or more. Market research was impossible for every [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/programming-2/the-future-of-web-based-marketing-and-productivity-tools.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Optimize Your Google Adwords Campaign &amp; Conversions</title>
		<link>http://www.optimum7.com/internet-marketing/conversion-optimization/how-to-optimize-your-google-adwords-campaign-conversions.html</link>
		<comments>http://www.optimum7.com/internet-marketing/conversion-optimization/how-to-optimize-your-google-adwords-campaign-conversions.html#comments</comments>
		<pubDate>Thu, 11 Oct 2012 14:02:55 +0000</pubDate>
		<dc:creator>Chris Ulloa</dc:creator>
				<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[how to optimize your adwords account]]></category>
		<category><![CDATA[increase ROI with ppc optimization]]></category>
		<category><![CDATA[increase your ppc conversion rate]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=9002</guid>
		<description><![CDATA[ It’s certainly no secret that it is getting very difficult to get any kind of stable business from organic search. This is mainly due to the countless updates over the past 2 years in organic search, mainly Google. Videos, news and product listings are now all included in actual search results. This has put an [...]]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/conversion-optimization/how-to-optimize-your-google-adwords-campaign-conversions.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
