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><channel><title>Internet Marketing Articles</title> <atom:link href="http://www.optimum7.com/internet-marketing/feed" rel="self" type="application/rss+xml" /><link>http://www.optimum7.com/internet-marketing</link> <description>Online Marketing Done Right</description> <lastBuildDate>Tue, 16 Mar 2010 14:42:33 +0000</lastBuildDate> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <item><title>Higher Search Engine Rankings</title><link>http://www.optimum7.com/internet-marketing/seo/higher-search-engine-rankings.html</link> <comments>http://www.optimum7.com/internet-marketing/seo/higher-search-engine-rankings.html#comments</comments> <pubDate>Tue, 16 Mar 2010 14:42:16 +0000</pubDate> <dc:creator>shervin</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[Backlinks]]></category> <category><![CDATA[offsite optimization]]></category> <category><![CDATA[onsite optimization]]></category> <category><![CDATA[Page Rank]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[search engine rankings]]></category> <category><![CDATA[Social Bookmarking]]></category> <category><![CDATA[Social Media]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2006</guid> <description><![CDATA[In every industry, it is vitally important to expose your business to as many clients as possible. When it comes to online marketing, the most effective way to achieve high traffic to your website is to gain a high search engine ranking on Google. This is easier said than done, however. The ever-evolving processes in Search Engine Optimization (SEO) and Internet Marketing overall combined with intense competition for the most highly searched keywords dictate that Search Engine Marketers stay on top of all trends and developments.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/higher-search-engine-rankings.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Link Building with Content</title><link>http://www.optimum7.com/internet-marketing/link-building/link-building-with-content.html</link> <comments>http://www.optimum7.com/internet-marketing/link-building/link-building-with-content.html#comments</comments> <pubDate>Tue, 16 Mar 2010 14:39:15 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Link Building]]></category> <category><![CDATA[Backlinks]]></category> <category><![CDATA[bookmarking]]></category> <category><![CDATA[Content]]></category> <category><![CDATA[search engine rankings]]></category> <category><![CDATA[SEO]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2003</guid> <description><![CDATA[Link building is the most important element towards achieving great search engine rankings for your targeted keywords. While you can purchase backlinks and you can create Backlinks just by registering with online directories, the best Backlinks are those that are highly relevant, targeted on just one or two keywords and are naturally occurring.  These Backlinks score the most points with Google et al.  Content is the main fuel needed to actually attract and secure these Backlinks ultimately building your way to an impressive quantity and quality of links pointing directly into your site. So let’s review some basic forms of content and how you can use the content to build links.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/link-building/link-building-with-content.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Effective SEO Tricks</title><link>http://www.optimum7.com/internet-marketing/new-articles-content/effective-seo-tricks.html</link> <comments>http://www.optimum7.com/internet-marketing/new-articles-content/effective-seo-tricks.html#comments</comments> <pubDate>Tue, 16 Mar 2010 14:33:34 +0000</pubDate> <dc:creator>shervin</dc:creator> <category><![CDATA[Online Content]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Alt Descriptions]]></category> <category><![CDATA[Content]]></category> <category><![CDATA[Content Management System]]></category> <category><![CDATA[Flash]]></category> <category><![CDATA[H1 Headers]]></category> <category><![CDATA[Html]]></category> <category><![CDATA[Page Title]]></category> <category><![CDATA[Titles for Links]]></category> <category><![CDATA[Webmaster Tools]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1996</guid> <description><![CDATA[How to Think Like a Search Engine SpiderTricks and SEO are not really terms that go together.  SEO is not about tricks, despite what some Blackhat SEO operators may tell you.  Rather, SEO is about a set of processes, both onsite and offsite, that work together to “convince” Google, Yahoo and Bing et al that your website should be ranked higher than the others for a particular keyword or phrase.  Whether you call them tricks or processes or techniques, here are some effective SEO steps that actually make a difference:]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/new-articles-content/effective-seo-tricks.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How Google’s New Algorithm Will Affect SEO</title><link>http://www.optimum7.com/internet-marketing/search-engines/how-google%e2%80%99s-new-algorithm-will-affect-seo.html</link> <comments>http://www.optimum7.com/internet-marketing/search-engines/how-google%e2%80%99s-new-algorithm-will-affect-seo.html#comments</comments> <pubDate>Fri, 12 Mar 2010 18:01:56 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Search Engines]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Google Algorithm]]></category> <category><![CDATA[Google SERPs]]></category> <category><![CDATA[Indexing]]></category> <category><![CDATA[keyword density]]></category> <category><![CDATA[load time]]></category> <category><![CDATA[Page Rank]]></category> <category><![CDATA[paid links]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[SERPS]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1984</guid> <description><![CDATA[Recent changes in Google's search engine algorithm have affected how pages show up in SERPs. Few outside of the tech literati understand precisely how these changes were set up or exactly how they work, but the changes are pretty evident, and will require some rethinking by SEO marketers. Here are some things that are coming into play with the new Google algorithm:]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engines/how-google%e2%80%99s-new-algorithm-will-affect-seo.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Common SEO Mistakes</title><link>http://www.optimum7.com/internet-marketing/seo/common-seo-mistakes.html</link> <comments>http://www.optimum7.com/internet-marketing/seo/common-seo-mistakes.html#comments</comments> <pubDate>Fri, 12 Mar 2010 17:27:18 +0000</pubDate> <dc:creator>shervin</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[Analytics software]]></category> <category><![CDATA[Backlink Growth Strategy]]></category> <category><![CDATA[Content Management System]]></category> <category><![CDATA[Google Webmaster]]></category> <category><![CDATA[Onsite SEO]]></category> <category><![CDATA[SEO Friendly CMS]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1956</guid> <description><![CDATA[As sophisticated and complex SEO is, there are basic common mistakes that we see all of the time from new clients:]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/common-seo-mistakes.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Facebook PPC vs. Google PPC</title><link>http://www.optimum7.com/internet-marketing/ppc/facebook-ppc-vs-google-ppc.html</link> <comments>http://www.optimum7.com/internet-marketing/ppc/facebook-ppc-vs-google-ppc.html#comments</comments> <pubDate>Fri, 12 Mar 2010 17:22:30 +0000</pubDate> <dc:creator>shervin</dc:creator> <category><![CDATA[PPC]]></category> <category><![CDATA[Click through Rate]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[Facebook PPC]]></category> <category><![CDATA[Google PPC]]></category> <category><![CDATA[increase traffic]]></category> <category><![CDATA[Niche Market PPC]]></category> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[Social Network]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1966</guid> <description><![CDATA[Facebook is a social network that has had the success of breaking into the social networking scene and surpassing its competitors all the way to its current position at the top of the social media sphere providing its services to over 400 million users.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/ppc/facebook-ppc-vs-google-ppc.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How Effective is Email Marketing?</title><link>http://www.optimum7.com/internet-marketing/direct-marketing/how-effective-is-email-marketing.html</link> <comments>http://www.optimum7.com/internet-marketing/direct-marketing/how-effective-is-email-marketing.html#comments</comments> <pubDate>Thu, 11 Mar 2010 20:46:35 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[direct marketing]]></category> <category><![CDATA[brand awareness]]></category> <category><![CDATA[brand presence]]></category> <category><![CDATA[broadcast emails]]></category> <category><![CDATA[customer relationships]]></category> <category><![CDATA[direct sales]]></category> <category><![CDATA[Email Marketing]]></category> <category><![CDATA[marketing strategy]]></category> <category><![CDATA[newsletters]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1953</guid> <description><![CDATA[Everyone gets them. Lots of people profess to not like email ads, and say they're an annoyance...lots of people just delete them right away. Still, email marketing, if handled properly, can be a very effective tool for marketers. Email marketing can be very cost-effective, and with recent advances in Web analytics, it can be targeted to the exact target market you are trying to reach. One report recently found that using analytics can bring nine times the revenue and eighteen times the profits of shotgun-style broadcast emails.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/direct-marketing/how-effective-is-email-marketing.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Link Building Methods &amp; Opportunities</title><link>http://www.optimum7.com/internet-marketing/link-building/link-building-methods-and-opportunities.html</link> <comments>http://www.optimum7.com/internet-marketing/link-building/link-building-methods-and-opportunities.html#comments</comments> <pubDate>Wed, 10 Mar 2010 22:01:52 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Link Building]]></category> <category><![CDATA[Google PageRank]]></category> <category><![CDATA[Inbound Links]]></category> <category><![CDATA[Link Building Methods]]></category> <category><![CDATA[Quality Backlinks]]></category> <category><![CDATA[ROI]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[SEO]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1948</guid> <description><![CDATA[Just as friends are important to your authority (influence) on Facebook, and followers are important to your authority on Twitter, Backlinks are important to your website’s authority within search engines. Backlinks are inbound links originating outside of your website to pages within your website.  However, not all Backlinks are created equal; Google et al value Backlinks differently based on how they are achieved and the source of the link itself.  You can purchase Backlinks.  You can register your URL on thousands of Directory sites … this will create Backlinks but it will score few points with the search engines as they are not highly valued.  The most highly valued Backlinks are driven by great content that is adopted or linked to by high value websites.  High value websites include those websites that have high Google PageRank (PR).]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/link-building/link-building-methods-and-opportunities.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>When to Hire an SEO Copywriter</title><link>http://www.optimum7.com/internet-marketing/copywriting/when-to-hire-an-seo-copywriter.html</link> <comments>http://www.optimum7.com/internet-marketing/copywriting/when-to-hire-an-seo-copywriter.html#comments</comments> <pubDate>Wed, 10 Mar 2010 21:49:42 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Copywriting]]></category> <category><![CDATA[Blogs]]></category> <category><![CDATA[Content]]></category> <category><![CDATA[Press Releases]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[syndication]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1927</guid> <description><![CDATA[Let’s make an upfront assumption.  You already have a website with the page content already done.  You have your on-page SEO elements like titles, meta descriptions, and your sitemap all ship-shape.  You recognize or have been advised that the addition of new content to the site and getting Backlinks are essential to getting ranked on the search engines and critical to SEO processes. A lot of assumptions here, however necessary, to establish the focus of this writing.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/copywriting/when-to-hire-an-seo-copywriter.html/feed</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Small Business Web Marketing</title><link>http://www.optimum7.com/internet-marketing/small-business/small-business-web-marketing.html</link> <comments>http://www.optimum7.com/internet-marketing/small-business/small-business-web-marketing.html#comments</comments> <pubDate>Wed, 10 Mar 2010 21:44:22 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Small Business]]></category> <category><![CDATA[Affiliate Marketing]]></category> <category><![CDATA[Backlinks]]></category> <category><![CDATA[Banner Advertising]]></category> <category><![CDATA[Cost per Click]]></category> <category><![CDATA[Local Businesses]]></category> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[SEM]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[SEO schemes]]></category> <category><![CDATA[small businesses]]></category> <category><![CDATA[Social Bookmarking]]></category> <category><![CDATA[Social Media Optimization]]></category> <category><![CDATA[Sponsored Search]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1920</guid> <description><![CDATA[Advances in the Internet have completely changed the playing field for small businesses trying to build a brand identity and establish a web presence for themselves. The changes have come so fast and have been so dramatic that it can be intimidating to try to keep up with them, but it's important to know the landscape, and to have an understanding of some web marketing basics. The more small businesses understand about SEM (search engine marketing), the better they'll be able to take advantage of the benefits of web marketing and to protect themselves from SEO scams and companies that use unethical marketing  and execution practices.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/small-business/small-business-web-marketing.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>SEO Friendly Shopping Carts</title><link>http://www.optimum7.com/internet-marketing/ecommerce/seo-friendly-shopping-carts.html</link> <comments>http://www.optimum7.com/internet-marketing/ecommerce/seo-friendly-shopping-carts.html#comments</comments> <pubDate>Fri, 05 Mar 2010 19:36:47 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Ecommerce]]></category> <category><![CDATA[Backlinks]]></category> <category><![CDATA[Content]]></category> <category><![CDATA[E-Commerce]]></category> <category><![CDATA[promotion]]></category> <category><![CDATA[Search Engine Friendly]]></category> <category><![CDATA[SEO Friendly Shopping Carts]]></category> <category><![CDATA[SEO strategy]]></category> <category><![CDATA[Volusion]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1917</guid> <description><![CDATA[Just as with websites in general, online shopping carts are of little value if they aren’t SEO or Search Engine Friendly.  If you can’t be found online or your products can’t be found online, your store is just in your imagination.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/ecommerce/seo-friendly-shopping-carts.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Guaranteed SEO Results… Really?</title><link>http://www.optimum7.com/internet-marketing/seo/guaranteed-seo-results-really.html</link> <comments>http://www.optimum7.com/internet-marketing/seo/guaranteed-seo-results-really.html#comments</comments> <pubDate>Fri, 05 Mar 2010 19:33:49 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[guaranteed rankings]]></category> <category><![CDATA[Guaranteed SEO Services]]></category> <category><![CDATA[Pay for Performance]]></category> <category><![CDATA[Pay for Performance SEO Services]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Search Engine Optimization services]]></category> <category><![CDATA[SEO marketing]]></category> <category><![CDATA[Targeted Traffic]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1909</guid> <description><![CDATA[Nobody can claim "guaranteed rankings." For anyone who's in the process of seeking SEO services, this should be a huge red flag. Is it possible to guarantee the future strategies of your competitors? Of social networking sites like Facebook or MySpace? Or of search engines? Of course it isn't. Those that claim guaranteed rankings are telling you what you want to hear; not what you need to know.  Be careful about “play on words” i.e. “guaranteed page 1 of Google” can be achieved by placing ads (sponsored listings or PPC) that will show up on page … this is NOT SEO because SEO generate organic rankings … the ones that fill the main body of the page.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/guaranteed-seo-results-really.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Analyzing Your SEO Results</title><link>http://www.optimum7.com/internet-marketing/google-analytics/analyzing-your-seo-results.html</link> <comments>http://www.optimum7.com/internet-marketing/google-analytics/analyzing-your-seo-results.html#comments</comments> <pubDate>Fri, 05 Mar 2010 18:52:07 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[google analytics]]></category> <category><![CDATA[bounce rate]]></category> <category><![CDATA[Keywords]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[SEO efforts]]></category> <category><![CDATA[SEO Results]]></category> <category><![CDATA[Traffic Sources]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1894</guid> <description><![CDATA[Any website owner who seeks to drive traffic by gaining search engine visibility, certainly has used at least some SEO (Search Engine Optimization) techniques and strategies.  SEO is an ongoing process and which consist of different elements that everyone can take advantage of. However, the structure of the execution process is what differentiates a successful SEO campaign.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/google-analytics/analyzing-your-seo-results.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Google SEO Ranking Factors</title><link>http://www.optimum7.com/internet-marketing/google-ranking/google-seo-ranking-factors.html</link> <comments>http://www.optimum7.com/internet-marketing/google-ranking/google-seo-ranking-factors.html#comments</comments> <pubDate>Fri, 05 Mar 2010 18:49:31 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Google Ranking]]></category> <category><![CDATA[Backlinks]]></category> <category><![CDATA[Content]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Keywords]]></category> <category><![CDATA[Off-Page Optimization]]></category> <category><![CDATA[on-site optimization]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[SEO]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1891</guid> <description><![CDATA[Google has a definite list of do's and don'ts when it comes to Search Engine Optimization. No one can be entirely certain what the exact rules are, but experts have spent years learning what works and what doesn’t. Here is some of the items SEO experts list as contributing page rank factors:]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/google-ranking/google-seo-ranking-factors.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Corporate SEO (Search Engine Optimization)</title><link>http://www.optimum7.com/internet-marketing/search-engine-optimization/corporate-seo-search-engine-optimization.html</link> <comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/corporate-seo-search-engine-optimization.html#comments</comments> <pubDate>Sat, 27 Feb 2010 04:08:59 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Backlinks]]></category> <category><![CDATA[metatags]]></category> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[Sponsored Search]]></category> <category><![CDATA[title tags]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1886</guid> <description><![CDATA[Many corporations are looking to Search Engine Optimization to more efficiently target the marketplace.  Budgets have been trimmed, even slashed, for traditional marketing approaches such as TV / Radio, Print, Direct Mail, Telemarketing, etc.  All of these approaches are “outbound” relying on mass media or mass coverage with the hope of converting a micro percentage (less than 0.1%) of those actually buying something.  At the same time online marketing budgets have been increased, even during these tough economic times.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-optimization/corporate-seo-search-engine-optimization.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Custom SEO Web Development</title><link>http://www.optimum7.com/internet-marketing/web-development/custom-seo-web-development.html</link> <comments>http://www.optimum7.com/internet-marketing/web-development/custom-seo-web-development.html#comments</comments> <pubDate>Tue, 23 Feb 2010 19:26:58 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Web Development]]></category> <category><![CDATA[Conversion Optimization]]></category> <category><![CDATA[E-Commerce]]></category> <category><![CDATA[Increase Organic Traffic]]></category> <category><![CDATA[Keyword Research]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[SEO Web Development]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1867</guid> <description><![CDATA[We believe that the phrase “Custom SEO Web Development” is redundant … all SEO Web Development is Custom.  No two companies, their websites, their industries, their target markets are ever exactly the same.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/web-development/custom-seo-web-development.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>What is Search Engine Marketing (SEM)?</title><link>http://www.optimum7.com/internet-marketing/search-engine-marketing/what-is-search-engine-marketing-sem.html</link> <comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/what-is-search-engine-marketing-sem.html#comments</comments> <pubDate>Tue, 23 Feb 2010 19:21:57 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[Click through Rate]]></category> <category><![CDATA[Conversion Optimization]]></category> <category><![CDATA[CTR]]></category> <category><![CDATA[Keyword Research]]></category> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[SEMK]]></category> <category><![CDATA[SEO]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1871</guid> <description><![CDATA[By strict definition, search engine marketing refers to strategies that are aimed at boosting a company’s web-based visibility, meaning that it shows up near the top of search engine results (i.e. Google or Yahoo). This is typically done a couple of different ways: through paid placement, like Google’s Pay per Click model Adwords, and Search Engine Optimization (SEO).]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/what-is-search-engine-marketing-sem.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Backlink Quality vs. Quantity</title><link>http://www.optimum7.com/internet-marketing/link-building/backlink-quality-vs-quantity.html</link> <comments>http://www.optimum7.com/internet-marketing/link-building/backlink-quality-vs-quantity.html#comments</comments> <pubDate>Thu, 18 Feb 2010 21:03:02 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Link Building]]></category> <category><![CDATA[backlink quality]]></category> <category><![CDATA[Content Syndication]]></category> <category><![CDATA[Google Page Rank]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[Social Bookmarking]]></category> <category><![CDATA[Social Media]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1864</guid> <description><![CDATA[You need not go further … you need Quality AND you need Quantity when it comes to Backlinks.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/link-building/backlink-quality-vs-quantity.html/feed</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Interactive Web Design and SEO</title><link>http://www.optimum7.com/internet-marketing/web-design/interactive-web-design-and-seo.html</link> <comments>http://www.optimum7.com/internet-marketing/web-design/interactive-web-design-and-seo.html#comments</comments> <pubDate>Thu, 18 Feb 2010 21:01:09 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Web Design]]></category> <category><![CDATA[Conversions]]></category> <category><![CDATA[E-Commerce]]></category> <category><![CDATA[Flash]]></category> <category><![CDATA[interactive web design]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[SEO Friendly]]></category> <category><![CDATA[Traffic]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1860</guid> <description><![CDATA[Interactive Web Design and SEO must be compatible to work together; otherwise they are mutually exclusive.  The best known incompatibility is the use of Flash programming to design a website.  Unknowing website owners hire website designers who are not aware or are not concerned with the ultimate objective of almost any commercial website … to make money for the owner.  So the best looking website won’t have any business success online if the website is unreadable by the search engines; this renders the website and the online business invisible or as I like to say in “online nuclear winter.”  The basic fact is that Flash cannot be read by any of the major search engines.  So if your descriptive text, navigation, headers and footers are created within a Flash website, Google will never read it.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/web-design/interactive-web-design-and-seo.html/feed</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>How to Execute a Successful SEO Campaign</title><link>http://www.optimum7.com/internet-marketing/seo/how-to-execute-a-successful-seo-campaign.html</link> <comments>http://www.optimum7.com/internet-marketing/seo/how-to-execute-a-successful-seo-campaign.html#comments</comments> <pubDate>Tue, 16 Feb 2010 03:40:57 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[Blogs]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Keyword Research]]></category> <category><![CDATA[Off-site Optimization]]></category> <category><![CDATA[online marketing strategy]]></category> <category><![CDATA[Onsite SEO]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Website Design]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1823</guid> <description><![CDATA[Search Engine Optimization is much more than a campaign; campaign implies finality and SEO is just not / never finite.  Rather, SEO is a never-ending marathon of online competition.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/how-to-execute-a-successful-seo-campaign.html/feed</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Tips For a Better Page Rank</title><link>http://www.optimum7.com/internet-marketing/google-ranking/tips-for-a-better-page-rank.html</link> <comments>http://www.optimum7.com/internet-marketing/google-ranking/tips-for-a-better-page-rank.html#comments</comments> <pubDate>Fri, 12 Feb 2010 20:03:42 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Google Ranking]]></category> <category><![CDATA[Backlinks]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[keyword tools]]></category> <category><![CDATA[Off-site Optimization]]></category> <category><![CDATA[Page Rank]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[SEO]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1836</guid> <description><![CDATA[If you've got an outdoor advertising contract, you want your billboard put in a spot where the most traffic is going to see it, right? Or if you're paying for TV ad time, you want your spots to run during a time of day or program where people are going to hear them. The same goes for your Google Page Rank]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/google-ranking/tips-for-a-better-page-rank.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How to Start with SEO</title><link>http://www.optimum7.com/internet-marketing/seo/how-to-start-with-seo.html</link> <comments>http://www.optimum7.com/internet-marketing/seo/how-to-start-with-seo.html#comments</comments> <pubDate>Fri, 12 Feb 2010 20:00:54 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[google analytics]]></category> <category><![CDATA[Keywords]]></category> <category><![CDATA[Meta Description]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[SEO Content]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1832</guid> <description><![CDATA[Any website owner or marketer knows that a website must be found to be seen. This involves internet marketing, in particular, Search Engine Optimization (SEO).  SEO is that set of processes that collectively work to increase website visibility by increasing search engine rankings.  From keywords and article marketing to blogging and directories, many people new to the world of optimization are overwhelmed, and unsure just where to start.  The process can be complicated and time consuming, but by breaking it down into easy to digest tasks, beginning your SEO campaign doesn’t have to be daunting – in fact, it can be fun.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/how-to-start-with-seo.html/feed</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Differences in SEO Strategies for Google, Yahoo and Bing</title><link>http://www.optimum7.com/internet-marketing/search-engine-optimization/differences-in-seo-strategies-for-google-yahoo-and-bing.html</link> <comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/differences-in-seo-strategies-for-google-yahoo-and-bing.html#comments</comments> <pubDate>Thu, 11 Feb 2010 19:32:21 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Backlinks]]></category> <category><![CDATA[bing]]></category> <category><![CDATA[Content]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[Keywords]]></category> <category><![CDATA[SEO Strategies]]></category> <category><![CDATA[Yahoo]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1811</guid> <description><![CDATA[Anyone who has a website knows that search engines are the boss. If they're not happy with the content of your site, then no one is because it will never be found by anyone else. Understanding what they ‘like’ and avoiding the things they don’t is the best way to get results. Historically, Google has been the powerhouse – garnering the overwhelming majority of searchers. The reason for this is straight forward; real people love Google because the results are fast and relevant.  With the recent release of Microsoft’s Bing and their partnership with Yahoo, there is more hope for more formidable competition. There are a growing niche of Bing lovers now preferring this search engine based on some of its unique display and access functionalities.  Still, it is still a relatively small player, albeit moving in the right direction.  BUT – how do you optimize a website to achieve first page results on all three of these major engines.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-optimization/differences-in-seo-strategies-for-google-yahoo-and-bing.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>When Should You Start A PPC Campaign?</title><link>http://www.optimum7.com/internet-marketing/pay-per-click/when-should-you-start-a-ppc-campaign.html</link> <comments>http://www.optimum7.com/internet-marketing/pay-per-click/when-should-you-start-a-ppc-campaign.html#comments</comments> <pubDate>Thu, 11 Feb 2010 19:29:57 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[Google Adwords]]></category> <category><![CDATA[Online Branding]]></category> <category><![CDATA[PPC campaign]]></category> <category><![CDATA[ROI]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Search Engine Page Results]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[SEPS]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1820</guid> <description><![CDATA[Pay per Click is a form of paid online advertising that, in most instances such as in Google Adwords, provides advertisers the ability to bid for ad space on the first page of Search Engine Page Results (SERPs).  The chief advantages for the advertiser are:]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/when-should-you-start-a-ppc-campaign.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>When Is Google AdWords Necessary?</title><link>http://www.optimum7.com/internet-marketing/google-adwords/when-is-google-adwords-necessary.html</link> <comments>http://www.optimum7.com/internet-marketing/google-adwords/when-is-google-adwords-necessary.html#comments</comments> <pubDate>Thu, 11 Feb 2010 19:26:31 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Google Adwords]]></category> <category><![CDATA[Cost per Click]]></category> <category><![CDATA[cpc]]></category> <category><![CDATA[Google Adwords Campaign]]></category> <category><![CDATA[return on investment]]></category> <category><![CDATA[ROI]]></category> <category><![CDATA[Search Engine Result Page]]></category> <category><![CDATA[SERP]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1796</guid> <description><![CDATA[It's important to have an understanding of what Google AdWords is and how it works. With AdWords, advertisers pick keywords they believe will be relevant to their website and their marketing strategies. They then bid on the keywords and phrases, with the highest bidders having their ads above the top search engine results (shaded in yellow) and/or along the right side of the first Search Engine Result Page (SERP). The cost per click (CPC) is then formulated according to how the bids were priced; what makes AdWords so unique, though, is the advertiser doesn't pay for the placement itself. What's paid for is each click on the ad that brings the web surfer to the advertiser's optimized landing page.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/google-adwords/when-is-google-adwords-necessary.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Effective Link Building Tips for SEO</title><link>http://www.optimum7.com/internet-marketing/link-building/effective-link-building-tips-for-seo.html</link> <comments>http://www.optimum7.com/internet-marketing/link-building/effective-link-building-tips-for-seo.html#comments</comments> <pubDate>Mon, 08 Feb 2010 18:17:34 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Link Building]]></category> <category><![CDATA[Backlinks]]></category> <category><![CDATA[Link Buying]]></category> <category><![CDATA[Page Rank]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[SEO]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1817</guid> <description><![CDATA[Link building is an essential part of any Search Engine Optimization plan to boost your website's position on Google, Bing, and Yahoo! Unfortunately, it is also the technique that is most frequently done incorrectly by people who are new to SEO and all too-often ignored or avoided by SEO companies doing poor work and generating poor results. While link building is one of the strongest SEO techniques, it does need to be done right. Building links ineffectively will only waste your time and effort because it will do little to improve your ranks.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/link-building/effective-link-building-tips-for-seo.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Where to Start With SEO</title><link>http://www.optimum7.com/internet-marketing/seo/where-to-start-with-seo.html</link> <comments>http://www.optimum7.com/internet-marketing/seo/where-to-start-with-seo.html#comments</comments> <pubDate>Mon, 08 Feb 2010 18:14:47 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Keyword Optimization]]></category> <category><![CDATA[Keyword Research]]></category> <category><![CDATA[Off-Page Optimization]]></category> <category><![CDATA[Professional Internet Marketing Company]]></category> <category><![CDATA[Search Engine Optimization]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1776</guid> <description><![CDATA[Search Engine Optimization (SEO) is a sophisticated set of related processes that require significant levels of expertise and commitment to be successful. While many of the tools needed for quality SEO results can be easily found online, many of them free, constant dedication and continuing education are essential to generate top search engine results. In theory, you could do this yourself; in practicality you probably can’t.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/where-to-start-with-seo.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Avoiding the Hype in Choosing an SEO Company</title><link>http://www.optimum7.com/internet-marketing/business-online/avoiding-the-hype-in-choosing-an-seo-company.html</link> <comments>http://www.optimum7.com/internet-marketing/business-online/avoiding-the-hype-in-choosing-an-seo-company.html#comments</comments> <pubDate>Thu, 04 Feb 2010 16:06:57 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Business Online]]></category> <category><![CDATA[copywriters]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Keywords]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[SEO Company]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1783</guid> <description><![CDATA[One of the most important decisions you will make for your business is choosing an Search Engine Optimization (SEO) company. Wading through the large lists of potential providers can be overwhelming. It's important to know what you're looking for before you settle on any one provider.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/business-online/avoiding-the-hype-in-choosing-an-seo-company.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How to Get Your Business Online and Internet Visibility</title><link>http://www.optimum7.com/internet-marketing/internet-visibility/your-business-online-and-internet-visibility.html</link> <comments>http://www.optimum7.com/internet-marketing/internet-visibility/your-business-online-and-internet-visibility.html#comments</comments> <pubDate>Wed, 03 Feb 2010 22:20:08 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Internet Visibility]]></category> <category><![CDATA[Get Your Business Online]]></category> <category><![CDATA[Pay per Click Advertising]]></category> <category><![CDATA[Pay Per Click Management]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[SERP]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1679</guid> <description><![CDATA[There should be no debate regarding the necessity of having an online presence, even if you don't actually transact business online. With over 300 million daily searches on the major search engines just in the United States, the “online necessity” is clear. Unfortunately, while building a website is a relatively straight forward process, making your presence stand out among millions of competing websites, domestically and worldwide, represents a serious competitive marketing challenge.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-visibility/your-business-online-and-internet-visibility.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Internet Marketing 2010 Trends</title><link>http://www.optimum7.com/internet-marketing/sem/internet-marketing-2010-trends.html</link> <comments>http://www.optimum7.com/internet-marketing/sem/internet-marketing-2010-trends.html#comments</comments> <pubDate>Wed, 03 Feb 2010 22:14:02 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[SEM]]></category> <category><![CDATA[2010]]></category> <category><![CDATA[bing]]></category> <category><![CDATA[digital footprint]]></category> <category><![CDATA[geomarketing]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[mobile marketing]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[video blog]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1702</guid> <description><![CDATA[The start of the new year is the perfect time to fully review your online marketing strategy, especially considering the fact that trends in search engine optimization change throughout the year. From the rise of social marketing to advances in technology and new applications, everything about internet marketing is changing. Get ahead of the game by considering some of the trends experts say will explode in 2010.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/internet-marketing-2010-trends.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>What Is a Meta Tag?</title><link>http://www.optimum7.com/internet-marketing/seo/what-is-a-meta-tag.html</link> <comments>http://www.optimum7.com/internet-marketing/seo/what-is-a-meta-tag.html#comments</comments> <pubDate>Tue, 02 Feb 2010 22:49:56 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[index your pages]]></category> <category><![CDATA[Internet Marketing consultants]]></category> <category><![CDATA[Meta Tag]]></category> <category><![CDATA[rankings]]></category> <category><![CDATA[search engine spiders]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1707</guid> <description><![CDATA[When you sit down to research optimizing your website for search engines, one of the first steps you are likely to come across is creating and implementing meta tags. Unfortunately, not many people know exactly what a meta tag is or what its purpose is. Understanding the purpose of meta tags and how to use them can help you create a website that is more easily crawled by search engine spiders, and will therefore improve your rankings.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/what-is-a-meta-tag.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>What No Longer Works in Internet Marketing</title><link>http://www.optimum7.com/internet-marketing/sem/what-no-longer-works-in-internet-marketing.html</link> <comments>http://www.optimum7.com/internet-marketing/sem/what-no-longer-works-in-internet-marketing.html#comments</comments> <pubDate>Tue, 02 Feb 2010 20:43:03 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[SEM]]></category> <category><![CDATA[Backlinks]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[keyword stuffing]]></category> <category><![CDATA[marketing strategy]]></category> <category><![CDATA[meta tags]]></category> <category><![CDATA[ROI]]></category> <category><![CDATA[Search Engines]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[SERPS]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1711</guid> <description><![CDATA[Internet marketing and SEO has finally grown out of its infancy. Over the last few years, several strategies have been developed that have allowed online businesses to market their business and increase their market share. Many of these strategies still work well, however, technology has changed, meaning some of these technologies are not as effective as they once were.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/what-no-longer-works-in-internet-marketing.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Using PPC to Increase Traffic</title><link>http://www.optimum7.com/internet-marketing/pay-per-click/using-ppc-to-increase-traffic.html</link> <comments>http://www.optimum7.com/internet-marketing/pay-per-click/using-ppc-to-increase-traffic.html#comments</comments> <pubDate>Tue, 02 Feb 2010 17:26:52 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[Pay per Click Advertising]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[PPC Management]]></category> <category><![CDATA[relevant keywords]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[Website Traffic]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1683</guid> <description><![CDATA[First page search engine results are the best way to generate traffic to your website. They are also the most difficult to obtain organically.  These coveted positions involve intense online competition, sophisticated SEO (Search Engine Optimization) processes, onsite / on-page modifications and refinements and a steady stream of new content.  Further, these results can take weeks, months, and yes, years for the most competitive terms.  While there is no question that SEO is essential for any credible long-term search engine marketing strategy, what is the short term strategy to get found by these same searchers while SEO is “in the oven?”  PPC (Pay per Click) is the primary means of delivering first page results and increase relevant website traffic.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/using-ppc-to-increase-traffic.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Twitter and Inbound Links</title><link>http://www.optimum7.com/internet-marketing/social-media/twitter-and-inbound-links.html</link> <comments>http://www.optimum7.com/internet-marketing/social-media/twitter-and-inbound-links.html#comments</comments> <pubDate>Wed, 27 Jan 2010 17:17:56 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Social Media]]></category> <category><![CDATA[Backlinks]]></category> <category><![CDATA[Inbound Links]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[marketing strategy]]></category> <category><![CDATA[Twitter]]></category> <category><![CDATA[url shortening]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1673</guid> <description><![CDATA[Inbound links, or Backlinks, hold a lot of weight in search engine algorithm because these links show spiders that a website holds valuable information that is useful to other websites. For this reason, seasoned marketers are always on the lookout for creative ways to get inbound links. One of the current methods that have proven to be a stable source of these links for internet marketing is Twitter.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/social-media/twitter-and-inbound-links.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Local Search Marketing</title><link>http://www.optimum7.com/internet-marketing/local-search-marketing/local-search-marketing.html</link> <comments>http://www.optimum7.com/internet-marketing/local-search-marketing/local-search-marketing.html#comments</comments> <pubDate>Tue, 26 Jan 2010 14:14:55 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Local Search Marketing]]></category> <category><![CDATA[Geo tagging]]></category> <category><![CDATA[google maps]]></category> <category><![CDATA[Google Webmaster Tools]]></category> <category><![CDATA[internet marketing strategy]]></category> <category><![CDATA[Local Directories]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[search marketing]]></category> <category><![CDATA[SEO]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1640</guid> <description><![CDATA[Many online business owners overlook local search marketing. This potentially risks losing share in their largest market. As with all search marketing, time, skill and patience is involved; however the rewards justify the commitments.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/local-search-marketing/local-search-marketing.html/feed</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>SEO Marketing for Local Businesses</title><link>http://www.optimum7.com/internet-marketing/seo/seo-marketing-for-local-businesses.html</link> <comments>http://www.optimum7.com/internet-marketing/seo/seo-marketing-for-local-businesses.html#comments</comments> <pubDate>Mon, 25 Jan 2010 19:00:19 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[google maps]]></category> <category><![CDATA[internet advertising]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[Local Businesses]]></category> <category><![CDATA[Local SEO]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[SEO marketing]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1653</guid> <description><![CDATA[The Internet has, in effect, flattened the world. Businesses now have the ability to produce products in one country, administer business in another and sell to yet a third. This has opened up a world of possibilities for even small businesses to advertise to a worldwide audience. In many instances, this exposure has led to positive change in sales. It has also led many businesses to ignore what used to be their bread and butter, local sales. However broad your campaign, it's still important that you reach your local audience, especially in certain industries, like real estate, home services, legal, accounting, medical and retail. Local marketing is an often overlooked, but intensely valuable form of SEO marketing.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/seo-marketing-for-local-businesses.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>PPC Google Ads vs. PPC Banner Ads</title><link>http://www.optimum7.com/internet-marketing/pay-per-click/ppc-google-ads-vs-ppc-banner-ads.html</link> <comments>http://www.optimum7.com/internet-marketing/pay-per-click/ppc-google-ads-vs-ppc-banner-ads.html#comments</comments> <pubDate>Mon, 25 Jan 2010 18:41:23 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[Banner Ads]]></category> <category><![CDATA[Cost per Click]]></category> <category><![CDATA[Google Ads]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[SEO]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1650</guid> <description><![CDATA[Two of the most popular choices in paid internet marketing today are Pay per Click Ads with Google, and Pay per Click Banner Ads. Each presents an excellent, but distinct opportunity, so their characteristics should be weighed carefully. Paid ads have quite a few advantages over organic SEO results, one of which is a nearly instantaneous response. But which type of ad is more suited to your business - Banner ads, or PPC text based Google ads?]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/ppc-google-ads-vs-ppc-banner-ads.html/feed</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>How to Get Google to Crawl and Index All Your Pages</title><link>http://www.optimum7.com/internet-marketing/seo/google-to-crawl-and-index.html</link> <comments>http://www.optimum7.com/internet-marketing/seo/google-to-crawl-and-index.html#comments</comments> <pubDate>Fri, 22 Jan 2010 19:29:42 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[Backlinks]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Google Crawlers]]></category> <category><![CDATA[Google Spiders]]></category> <category><![CDATA[Link Building]]></category> <category><![CDATA[on-site optimization]]></category> <category><![CDATA[Search Engine Optimization]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1635</guid> <description><![CDATA[It’s easy to understand that after all the time, effort and expense of designing a website, you certainly want Google to stand up and take notice.  However, Google isn’t going to just index and crawl all of your pages unless you do the right things, at least not fast enough.  This is important because the foundation of a website’s search engine friendliness begins with the set of steps and techniques we call on-site optimization.  On-site optimization is that portion of SEO (Search Engine Optimization) that properly tells the Google Spiders everything they need to know about your website to understand what the website is all about and how each of the pages within the site relate to each other.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/google-to-crawl-and-index.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How Do You Increase Website Conversions?</title><link>http://www.optimum7.com/internet-marketing/conversion-optimization/how-do-you-increase-website-conversions.html</link> <comments>http://www.optimum7.com/internet-marketing/conversion-optimization/how-do-you-increase-website-conversions.html#comments</comments> <pubDate>Fri, 22 Jan 2010 18:57:28 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Conversion Optimization]]></category> <category><![CDATA[analytics]]></category> <category><![CDATA[Content]]></category> <category><![CDATA[increase conversions]]></category> <category><![CDATA[marketing plan]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[site navigation]]></category> <category><![CDATA[targetted traffic]]></category> <category><![CDATA[Website Design]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1646</guid> <description><![CDATA[You can have the best marketing plan. Your website can rank number one with Bing, Google and Ask. You can utilize pay per click, SEO and carefully review and manage every aspect of your advertising, and you still might not have paying customers. These steps, while crucial for getting visitors to your site, won’t guarantee you can convert them to paying customers. You must implement a conversion strategy to ensure that your visitors are not just X’ing out of your site – they are performing a specific action.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/conversion-optimization/how-do-you-increase-website-conversions.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Finding the Right SEO Tools</title><link>http://www.optimum7.com/internet-marketing/seo-tools/finding-the-right-seo-tools.html</link> <comments>http://www.optimum7.com/internet-marketing/seo-tools/finding-the-right-seo-tools.html#comments</comments> <pubDate>Fri, 22 Jan 2010 18:49:40 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[SEO Tools]]></category> <category><![CDATA[automated rank tracking]]></category> <category><![CDATA[competition research link analysis]]></category> <category><![CDATA[Internet Marketing Services]]></category> <category><![CDATA[Keyword Research]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[SEO packages]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1622</guid> <description><![CDATA[In recent years, Search Engine Optimization (SEO) has become one of the most important aspects of running a website. It should come as no surprise that there are hundreds of tools and services available to assist online business owners with their optimization. Website owners can pick and choose the best tools from many available sources, but they also present a problem – figuring out just which tools to use.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/seo-tools/finding-the-right-seo-tools.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Does Google Advertisement Work?</title><link>http://www.optimum7.com/internet-marketing/google-adwords/does-google-advertisement-work.html</link> <comments>http://www.optimum7.com/internet-marketing/google-adwords/does-google-advertisement-work.html#comments</comments> <pubDate>Tue, 19 Jan 2010 18:48:02 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Google Adwords]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[Organic SEO]]></category> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[ROI]]></category> <category><![CDATA[Social Media Optimization]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1619</guid> <description><![CDATA[There is a lot of hype surrounding Google Advertisement through AdWords, but does their program live up to it all? This is a really important question to answer, as Google clearly leads all online internet advertising brands. Google's PPC (Pay per Click) program works immediately to produce results that organic SEO can take months to achieve. However, in assessing Adwords, you must first define success.  Is Adwords your entire online marketing approach or is it part of a broader, more diversified set of strategies to promote your online business?  Is it a short, intermediate or long term strategy?  How many clicks does it take to make a sale?  What is your net profit / sale?  Is it worth it?  Clearly you have to answer these questions, be conservative and really do the math so that you know what success really looks like.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/google-adwords/does-google-advertisement-work.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>SEO Friendly Web Development</title><link>http://www.optimum7.com/internet-marketing/design/seo-friendly-web-development.html</link> <comments>http://www.optimum7.com/internet-marketing/design/seo-friendly-web-development.html#comments</comments> <pubDate>Tue, 19 Jan 2010 18:27:21 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Design]]></category> <category><![CDATA[meta info]]></category> <category><![CDATA[onsite optimization]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[SEO Friendly]]></category> <category><![CDATA[site map]]></category> <category><![CDATA[URL]]></category> <category><![CDATA[Web Development]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1608</guid> <description><![CDATA[Whether you are designing a brand new website, redesigning an existing website or adding new functionality to your website i.e. ecommerce / shopping cart, blog, audio, video, article section, news or press release section, et al, it is essential that the objectives (the job description) of the website be the guiding criteria every time.  All websites, particularly commercial websites have a set of objectives; generally these objectives absolutely depend on being found on Google and the other major search engines.  SEO is all about being found through the search engines; all Web Development, from the basics through the most advanced techniques, need to be SEO Friendly first.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/design/seo-friendly-web-development.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>The Importance of Google Ranking</title><link>http://www.optimum7.com/internet-marketing/google-ranking/the-importance-of-google-ranking.html</link> <comments>http://www.optimum7.com/internet-marketing/google-ranking/the-importance-of-google-ranking.html#comments</comments> <pubDate>Tue, 19 Jan 2010 17:11:23 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Google Ranking]]></category> <category><![CDATA[Backlinks]]></category> <category><![CDATA[online content]]></category> <category><![CDATA[Search Engine]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[SEO]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1602</guid> <description><![CDATA[Nearly every website receives the vast majority of its daily visitors from Google, the dominant search engine for the past 10 years with no clear challenger in site. The reason for Google’s dominance is no different than other products and services that are dominant; they all provide the best results, the best customer experience, the best reliability and the best confidence in the product, service or company.  When searchers use Google to find things they are confident and assured that they will find what the y are looking for quickly and reliably.  68% of Google searchers don’t go past the first page of a search; 98% don’t go past the 3rd …best evidence that people are finding what they want quickly.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/google-ranking/the-importance-of-google-ranking.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Search Engine Optimization Consultant</title><link>http://www.optimum7.com/internet-marketing/seo/search-engine-optimization-consultant.html</link> <comments>http://www.optimum7.com/internet-marketing/seo/search-engine-optimization-consultant.html#comments</comments> <pubDate>Tue, 19 Jan 2010 16:57:59 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[Backlinks]]></category> <category><![CDATA[Pay for Performance]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Search Engine Optimization Consultant]]></category> <category><![CDATA[SEO Company]]></category> <category><![CDATA[seo consultant]]></category> <category><![CDATA[SEO expert]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1579</guid> <description><![CDATA[Deciding to hire an outside consultant to perform your website optimization or SEO (Search Engine Optimization) is the first step towards obtaining higher rankings with the major search engines.  It is important that you pick the correct consultant to work with. A good SEO consultant will be able to drive traffic and revenue through increased search engine rankings, while providing you with site management and expert knowledge and consultation to get the best business results. That being said, knowing what to look for in a consultant is critical.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/search-engine-optimization-consultant.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Benefits of Google AdWords</title><link>http://www.optimum7.com/internet-marketing/pay-per-click/benefits-of-google-adwords.html</link> <comments>http://www.optimum7.com/internet-marketing/pay-per-click/benefits-of-google-adwords.html#comments</comments> <pubDate>Thu, 14 Jan 2010 19:54:54 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[Google Adwords]]></category> <category><![CDATA[Keywords]]></category> <category><![CDATA[marketing strategy]]></category> <category><![CDATA[Organic SEO]]></category> <category><![CDATA[PPC]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1615</guid> <description><![CDATA[Adwords is the Pay per Click-based Google product that allows advertisers to more precisely target their chosen audience. The technology that powers AdWords allows its users to define a list of words and phrases (keywords) that act as a trigger for the PPC ad. Once triggered, AdWords displays the associated advertisements (ad copy or Adtext), effectively allowing businesses to easily target those most likely to be interested in their products or services.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/benefits-of-google-adwords.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>The Future of ECommerce</title><link>http://www.optimum7.com/internet-marketing/ecommerce/the-future-of-ecommerce.html</link> <comments>http://www.optimum7.com/internet-marketing/ecommerce/the-future-of-ecommerce.html#comments</comments> <pubDate>Tue, 12 Jan 2010 13:34:33 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Ecommerce]]></category> <category><![CDATA[augmented reality]]></category> <category><![CDATA[business model]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[retailers]]></category> <category><![CDATA[social networks]]></category> <category><![CDATA[Twitter]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1587</guid> <description><![CDATA[ECommerce has revolutionized the 21st century in a way that few other technologies have. Over the past decade, the phenomenon of eCommerce has developed into a full-blown industry. Once used solely for business-to-business purposes, today nearly everyone has made at least one purchase using an eCommerce platform.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/ecommerce/the-future-of-ecommerce.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Organic Search Engine Optimization (SEO)</title><link>http://www.optimum7.com/internet-marketing/seo/organic-search-engine-optimization.html</link> <comments>http://www.optimum7.com/internet-marketing/seo/organic-search-engine-optimization.html#comments</comments> <pubDate>Mon, 11 Jan 2010 10:10:12 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[Keyword Research]]></category> <category><![CDATA[Link Building]]></category> <category><![CDATA[Organic Search Engine Optimization]]></category> <category><![CDATA[Organic SEO]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[SERPS]]></category> <category><![CDATA[Visibility]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1566</guid> <description><![CDATA[As the Internet continues to grow in size and complexity, more web developers are implementing organic SEO methods to increase their visibility. Organic Search Engine Optimization is the set of processes focused on improving and maximizing the organic visibility of a website when online searchers enter relevant keywords on any search engine.  SEO is sought out by those businesses that are not being found easily on the search engines.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/organic-search-engine-optimization.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Getting the Most Out of PPC</title><link>http://www.optimum7.com/internet-marketing/ppc/getting-the-most-out-of-ppc.html</link> <comments>http://www.optimum7.com/internet-marketing/ppc/getting-the-most-out-of-ppc.html#comments</comments> <pubDate>Mon, 11 Jan 2010 10:03:16 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[PPC]]></category> <category><![CDATA[Click through Rate]]></category> <category><![CDATA[CTR]]></category> <category><![CDATA[Google Adwords]]></category> <category><![CDATA[google analytics]]></category> <category><![CDATA[Negative keywords]]></category> <category><![CDATA[Online Advertising]]></category> <category><![CDATA[Organic SEO]]></category> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[PPC campaign]]></category> <category><![CDATA[ROI]]></category> <category><![CDATA[seo campaign]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1554</guid> <description><![CDATA[One of the most popular online advertising methods is Pay per Click, or PPC. Using this method, advertisers only pay when a user clicks on their ad, and is redirected to their site. Many web site owners use this method because it is an economical way to reach targeted customers right away, rather than waiting for months via an organic SEO campaign. The cost of PPC advertising campaigns can vary greatly, because advertisers choose their budget on a daily basis.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/ppc/getting-the-most-out-of-ppc.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Writing “Search Engine Friendly” SEO Content</title><link>http://www.optimum7.com/internet-marketing/seo/writing-search-engine-friendly-seo-content.html</link> <comments>http://www.optimum7.com/internet-marketing/seo/writing-search-engine-friendly-seo-content.html#comments</comments> <pubDate>Fri, 08 Jan 2010 14:38:42 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[Content]]></category> <category><![CDATA[Keywords]]></category> <category><![CDATA[Search Engine Friendly]]></category> <category><![CDATA[search engine rankings]]></category> <category><![CDATA[search engine spiders]]></category> <category><![CDATA[sitemaps]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1498</guid> <description><![CDATA[There is a fine line between content that is reader friendly and content that is search engine friendly; learning how to blend the two together is one of the keys to obtaining high Search Engine Rankings. Many website owners make the mistake of assuming that just because their content is well written and easy to read, they will automatically see an increase in their rankings. Instead, content must be properly formatted, and written with an understanding of how search engine spiders work and how search engines rank websites. It's impossible to have one without the other. Content that is poor, but has excellent SEO work won't get good page / site interaction, and great content that's badly optimized won't show up for people to read in the first place.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/writing-search-engine-friendly-seo-content.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Finding Relevant Keywords</title><link>http://www.optimum7.com/internet-marketing/sem/finding-relevant-keywords.html</link> <comments>http://www.optimum7.com/internet-marketing/sem/finding-relevant-keywords.html#comments</comments> <pubDate>Fri, 08 Jan 2010 14:01:11 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[SEM]]></category> <category><![CDATA[Google Adwords]]></category> <category><![CDATA[google keyword tool]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[Keyword Research]]></category> <category><![CDATA[Keywords]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[wordtracker]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1494</guid> <description><![CDATA[Once you have developed a website, your next step is marketing that website to achieve the highest visibility, the greatest number of site visits and conversions. Finding relevant keywords is the most fundamental building block towards successful internet marketing and Search Engine Optimization (SEO). Simply put, keywords are the search words or phrases your potential customers are likely to use when searching for your product or service. It isn’t enough to just develop a list of words that seem related to your business. Instead, you must employ a strategy to continually research to find and uncover unique and relevant keywords. ]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/finding-relevant-keywords.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Why Keyword Density is Important</title><link>http://www.optimum7.com/internet-marketing/copywriting/why-keyword-density-is-important.html</link> <comments>http://www.optimum7.com/internet-marketing/copywriting/why-keyword-density-is-important.html#comments</comments> <pubDate>Fri, 08 Jan 2010 13:47:34 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Copywriting]]></category> <category><![CDATA[algorithms]]></category> <category><![CDATA[bing]]></category> <category><![CDATA[Content]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[keyword density]]></category> <category><![CDATA[Search Engine Friendly]]></category> <category><![CDATA[Search Engine Results]]></category> <category><![CDATA[Yahoo]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1550</guid> <description><![CDATA[Improving keyword density on a website is an important consideration when creating website content as well as adding new content (articles, blogposts, etc) towards increasing search engine results. It is important that you understand why keyword density is important, and what it means to your website. Keywords are words that regular internet users use in order to search for information on the internet. Searchers punch these keywords or keyword phrases into the search engine, looking for specific results.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/copywriting/why-keyword-density-is-important.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>When is Affiliate Marketing Effective?</title><link>http://www.optimum7.com/internet-marketing/affiliate-marketing/when-is-affiliate-marketing-effective.html</link> <comments>http://www.optimum7.com/internet-marketing/affiliate-marketing/when-is-affiliate-marketing-effective.html#comments</comments> <pubDate>Fri, 08 Jan 2010 13:31:57 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Affiliate Marketing]]></category> <category><![CDATA[affiliate program]]></category> <category><![CDATA[Cost per Acquision]]></category> <category><![CDATA[CPA]]></category> <category><![CDATA[Earnings per 100 clicks]]></category> <category><![CDATA[EPC]]></category> <category><![CDATA[Incentive Bonuses]]></category> <category><![CDATA[Internet Marketing]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1548</guid> <description><![CDATA[There is a simple answer to this question.  There is no such thing as a good deal unless the deal is a good deal for both parties.  Affiliate marketing in its most simple form is about a deal that exists between 2 parties; the seller of a product or service and the affiliate who receives commission, but only based upon certain defined criteria.  The criteria used for affiliate compensation can be a sale, a completed form or any other electronically measurable interaction that the seller deems to have enough value to pay compensation.  So in its most basic form, Affiliate Marketing can only be effective when the sales and compensation arrangement benefits both the seller and the affiliate.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/affiliate-marketing/when-is-affiliate-marketing-effective.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>What is the Best Online Marketing Strategy?</title><link>http://www.optimum7.com/internet-marketing/business-strategy/what-is-the-best-online-marketing-strategy.html</link> <comments>http://www.optimum7.com/internet-marketing/business-strategy/what-is-the-best-online-marketing-strategy.html#comments</comments> <pubDate>Thu, 07 Jan 2010 13:45:32 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Business Strategy]]></category> <category><![CDATA[Content]]></category> <category><![CDATA[offsite optimization]]></category> <category><![CDATA[online marketing strategy]]></category> <category><![CDATA[onsite optimization]]></category> <category><![CDATA[organic search results]]></category> <category><![CDATA[Search Engines]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[Social Media Optimization]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1544</guid> <description><![CDATA[Traditional marketing methods are almost always outbound.  In other words, prior to the commercialization of the Internet (World Wide Web), marketers sought buyers or prospects through a wide array of strategies, tactics and techniques.  These include TV, Radio, Print Media, telemarketing, cold calling, direct mail, networking and more.  Regardless of the inherent inefficiencies of outbound marketing, the best marketers learned their marketplace including potential buyers and existing competition.  Knowing what your target market is looking for and how / what your competition is doing to reach the target market is always square one in the marketing arena.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/business-strategy/what-is-the-best-online-marketing-strategy.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>SEO Website Design Tips</title><link>http://www.optimum7.com/internet-marketing/web-design/seo-website-design-tips.html</link> <comments>http://www.optimum7.com/internet-marketing/web-design/seo-website-design-tips.html#comments</comments> <pubDate>Thu, 07 Jan 2010 13:35:21 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Web Design]]></category> <category><![CDATA[Conversion Optimization]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[SEO Web Design]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1532</guid> <description><![CDATA[Websites must be designed with SEO (Search Engine Optimization) in mind.  After all, what good is your website if you cannot be easily found online?  So, there is no better time to get the onsite optimization correct during the design process.  Failure to do this will only cost you time, dollars and tremendous opportunities.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/web-design/seo-website-design-tips.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Outsourcing Google AdWords Services</title><link>http://www.optimum7.com/internet-marketing/pay-per-click/outsourcing-google-adwords-services.html</link> <comments>http://www.optimum7.com/internet-marketing/pay-per-click/outsourcing-google-adwords-services.html#comments</comments> <pubDate>Thu, 07 Jan 2010 13:15:16 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[analytics]]></category> <category><![CDATA[Conversion Optimization]]></category> <category><![CDATA[Cost per Click]]></category> <category><![CDATA[CTR]]></category> <category><![CDATA[google adword services]]></category> <category><![CDATA[Google Adwords]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[landing page]]></category> <category><![CDATA[outsourcing]]></category> <category><![CDATA[PPC]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1525</guid> <description><![CDATA[While Google Adwords is readily utilized through the abundant tools offered by Google, when you are utilizing AdWords services for your websites, one of the considerations that you may make relates to whether or not you should be outsourcing your Adwords management, so that you can free time up for other purposes. If your time is valuable and you believe that it can be better spent in some other way, or you worry that you are not qualified to make the revisions required on an AdWords account, then it may be advisable for you to consider bringing someone onto your team to manage your AdWords services. Outsourcing your Adwords’ services potentially is the smartest decision you can make.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/outsourcing-google-adwords-services.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How to Increase Conversions</title><link>http://www.optimum7.com/internet-marketing/internet-marketing-services/how-to-increase-conversions.html</link> <comments>http://www.optimum7.com/internet-marketing/internet-marketing-services/how-to-increase-conversions.html#comments</comments> <pubDate>Thu, 31 Dec 2009 13:59:16 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Internet Marketing Services]]></category> <category><![CDATA[analytics]]></category> <category><![CDATA[conversion funnel]]></category> <category><![CDATA[increase conversions]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[Search Engine Op]]></category> <category><![CDATA[SEO]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1517</guid> <description><![CDATA[Many mistakenly exclude conversions when evaluating SEO (Search Engine Optimization) performance.  It is not enough to just get the great rankings.  If no one is converting from the site / page visit, the money, time and effort to get the rankings are really wasted.  This is why Conversion Optimization is the real bottom line of all Internet Marketing.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/internet-marketing-services/how-to-increase-conversions.html/feed</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>What is Paid Search?</title><link>http://www.optimum7.com/internet-marketing/pay-per-click/what-is-paid-search.html</link> <comments>http://www.optimum7.com/internet-marketing/pay-per-click/what-is-paid-search.html#comments</comments> <pubDate>Wed, 30 Dec 2009 14:39:39 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[Adwords]]></category> <category><![CDATA[Organic Search Engine Rankings]]></category> <category><![CDATA[Paid Search]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[Search Engine Results]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[Sponsored Search]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1510</guid> <description><![CDATA[One of the hottest trends in Internet marketing is paid search, also known as sponsored search. As its name implies, paid searches are advertisements in which the sponsor pays for placement at either the top of a search engine results page or as a separate ad, generally placed to the side of organic or natural search results.  This method of advertising is designed to cash in on the theory that most surfers will only respond to the top ads on the first page of results. Like anything, it has benefits as well as drawbacks and carefully considering these will allow a potential advertiser to decide if paid searches will work for their particular online business.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/what-is-paid-search.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How Googles Advances Affect SEO</title><link>http://www.optimum7.com/internet-marketing/search-engines/how-googles-advances-affect-seo.html</link> <comments>http://www.optimum7.com/internet-marketing/search-engines/how-googles-advances-affect-seo.html#comments</comments> <pubDate>Tue, 29 Dec 2009 13:11:58 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Search Engines]]></category> <category><![CDATA[Algorithm]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[organic results]]></category> <category><![CDATA[paid results]]></category> <category><![CDATA[ROI]]></category> <category><![CDATA[search engine page ranks]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[SERPS]]></category> <category><![CDATA[Visibility]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1401</guid> <description><![CDATA[Every search engine on the internet today has its own unique algorithms and methods of ranking websites. This plays an important role in how successfully the search engine can deliver the right results to consumers and casual web surfers that are seeking out information, products and services online. Most search engines find what works for them, and they stick to it. They follow the concept that if it isn't broken, there really isn't any reason to fix it. The Google search engine on the other hand is constantly evolving and changing, which is why it appears to be at the forefront of the search engine arena on a consistent basis.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engines/how-googles-advances-affect-seo.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>PPC Bid Management</title><link>http://www.optimum7.com/internet-marketing/pay-per-click/ppc-bid-management.html</link> <comments>http://www.optimum7.com/internet-marketing/pay-per-click/ppc-bid-management.html#comments</comments> <pubDate>Sun, 27 Dec 2009 20:45:01 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[advertising]]></category> <category><![CDATA[conversion optimi]]></category> <category><![CDATA[Conversion Optimization]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[ppc bid management]]></category> <category><![CDATA[PPC campaign]]></category> <category><![CDATA[Yahoo]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1505</guid> <description><![CDATA[Pay per Click advertising is an excellent way to increase the visibility of a website. Increased visibility leads to increased conversions and a higher profit. Unfortunately, unless properly managed, pay per click costs can quickly grow out of hand, causing you to waste precious advertising dollars. Understanding the process behind bidding for pay per click ads and the mechanisms used for managing campaigns is the first step towards effectively bidding for PPC space.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/ppc-bid-management.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Avoiding SEO Fraud / Schemes</title><link>http://www.optimum7.com/internet-marketing/search-engine-optimization/avoiding-seo-fraud-schemes.html</link> <comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/avoiding-seo-fraud-schemes.html#comments</comments> <pubDate>Wed, 23 Dec 2009 17:44:12 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[black hat seo]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[guaranteed results]]></category> <category><![CDATA[organic rankings]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[seo fraud]]></category> <category><![CDATA[seo scam]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1491</guid> <description><![CDATA[Everyone is looking for ways to increase traffic to their website. Search Engine Optimization, or SEO, is sought by many businesses, large and small, in an effort to drive more traffic to their websites to increase sales and profits. This is a reasonable approach as you can’t expect more website traffic without significant increases in keywords rankings.  However, if you are seeking fast results measured in days, weeks or even a few months, you are setting yourself up for wishful thinking and ultimately vulnerable to SEO schemes and “tricks.”  Unfortunately, SEO can take a large amount of time, effort and skill. So, those looking for a quick fix are vulnerable to false and misleading claims of fast and meaningful results.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-optimization/avoiding-seo-fraud-schemes.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Paid Search vs. Organic Search</title><link>http://www.optimum7.com/internet-marketing/paid-search/paid-search-vs-organic-search.html</link> <comments>http://www.optimum7.com/internet-marketing/paid-search/paid-search-vs-organic-search.html#comments</comments> <pubDate>Wed, 23 Dec 2009 15:09:57 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Paid Search]]></category> <category><![CDATA[Cost per Click]]></category> <category><![CDATA[Google Adwords]]></category> <category><![CDATA[Organic Search]]></category> <category><![CDATA[PPC Management]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[search engine result pages]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[SERPS]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1479</guid> <description><![CDATA[Internet Marketing involves many components; chief among them are Paid Search and Organic Search.  Some do not know the difference.  Others don’t know whether, and under what circumstances each should be used.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/paid-search/paid-search-vs-organic-search.html/feed</wfw:commentRss> <slash:comments>2</slash:comments> </item> <item><title>Businesses that Benefit from PPC</title><link>http://www.optimum7.com/internet-marketing/ppc/businesses-that-benefit-from-ppc.html</link> <comments>http://www.optimum7.com/internet-marketing/ppc/businesses-that-benefit-from-ppc.html#comments</comments> <pubDate>Wed, 23 Dec 2009 15:04:28 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[PPC]]></category> <category><![CDATA[Click through Rate]]></category> <category><![CDATA[Conversion Optimization]]></category> <category><![CDATA[CTR]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[PPC campaign]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media Optimization]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1470</guid> <description><![CDATA[Pay per Click (PPC) Advertising is still a hot internet advertising tool. Advertisers are drawn to PPC because of the ability to tailor both the campaign and the budget, making it possible to advertise to a targeted audience on even a relatively small budget. Relatively easy to manage, most PPC campaigns are run through a third party that handles tracking and payment for the advertisements. Google is one of the biggest sponsored search providers.  Google Adwords is the commercial name brand. Analytical data is typically provided by the Pay Per Click Company, making it easy to track how the key metrics of all PPC campaigns; CTR (click through rate) and Conversion Rate (the percentage of conversions vs. the clicks).]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/ppc/businesses-that-benefit-from-ppc.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Google Adwords Optimization</title><link>http://www.optimum7.com/internet-marketing/ppc/google-adwords-optimization.html</link> <comments>http://www.optimum7.com/internet-marketing/ppc/google-adwords-optimization.html#comments</comments> <pubDate>Tue, 22 Dec 2009 15:42:20 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[PPC]]></category> <category><![CDATA[Adtext]]></category> <category><![CDATA[Conversion Rate]]></category> <category><![CDATA[CTR]]></category> <category><![CDATA[Google Adwords]]></category> <category><![CDATA[google analytics]]></category> <category><![CDATA[Keywords]]></category> <category><![CDATA[landing pages]]></category> <category><![CDATA[SEO]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1454</guid> <description><![CDATA[When it comes to advertising with Google Adwords, optimization through trial and error is going to play an important role. Very rarely will an internet marketer choose a keyword combination and a bid amount, and have their work turn into great success right off the bat. For most internet marketers, this process involves a great amount of Google AdWords optimization, where trial &#038; error and split testing has to be employed in order to determine what keyword combinations drive results and which do not. Not every keyword combination, even the most popular, is going to drive consistent results for every advertisement. This means that it will be a process to determine which keywords are going to work for you.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/ppc/google-adwords-optimization.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How Does Google Adwords Work?</title><link>http://www.optimum7.com/internet-marketing/google-adwords/how-does-google-adwords-work.html</link> <comments>http://www.optimum7.com/internet-marketing/google-adwords/how-does-google-adwords-work.html#comments</comments> <pubDate>Tue, 22 Dec 2009 14:32:13 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Google Adwords]]></category> <category><![CDATA[Adwords]]></category> <category><![CDATA[Adwords Qualified Company]]></category> <category><![CDATA[Google Adwords network]]></category> <category><![CDATA[Google's advertising network]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1455</guid> <description><![CDATA[Google's advertising network is referred to as Google AdWords. The way the Google Adwords network operates is by allowing advertisers to bid on an endless selection of keywords that they believe may be typed into the Google search engine in search of information. When an advertiser bids on a specific keyword, and they bid a high enough price, the result is that their ad will appear in a special segment of the search engine results pages for that keyword which is located both above the regular search engine results (shaded in yellow) and along the right side of the page as well.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/google-adwords/how-does-google-adwords-work.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Pay Per Click Search Engine Submission</title><link>http://www.optimum7.com/internet-marketing/sem/pay-per-click-search-engine-submission.html</link> <comments>http://www.optimum7.com/internet-marketing/sem/pay-per-click-search-engine-submission.html#comments</comments> <pubDate>Tue, 22 Dec 2009 14:26:20 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[SEM]]></category> <category><![CDATA[advertising]]></category> <category><![CDATA[bing]]></category> <category><![CDATA[clicks]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Keywords]]></category> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[Search Engine Marketing]]></category> <category><![CDATA[search engine submission]]></category> <category><![CDATA[Yahoo]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1424</guid> <description><![CDATA[In addition to free search engine submissions which are usually ineffective in rankings, there are also paid search engines which require a paid search engine submission, also known as Pay per Click or PPC. This method is different from a submission, it’s more like an advertisement.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/pay-per-click-search-engine-submission.html/feed</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Brand Loyalty and Internet Marketing</title><link>http://www.optimum7.com/internet-marketing/business-online/brand-loyalty-and-internet-marketing.html</link> <comments>http://www.optimum7.com/internet-marketing/business-online/brand-loyalty-and-internet-marketing.html#comments</comments> <pubDate>Tue, 22 Dec 2009 14:23:58 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Business Online]]></category> <category><![CDATA[brand loyalty]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[organic advertising]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media Marketing]]></category> <category><![CDATA[social network marketing]]></category> <category><![CDATA[sponsored advertising]]></category> <category><![CDATA[targeted online advertising]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1420</guid> <description><![CDATA[Internet marketing is a practice that can be leveraged in order to build brand loyalty, just as brand loyalty is capable of being leveraged for internet marketing purposes. There is a synergy created between these two concepts that can be vitally important in building up success for a company. As internet marketing evolves as a concept, a whole new world of mediums has opened up, allowing companies to engage customers in new and interesting ways. Targeted online campaigns, social media marketing, sponsored advertising and organic advertising are now being utilized for the purpose of building brand loyalty; and it is working!]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/business-online/brand-loyalty-and-internet-marketing.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Can Pay per Click (PPC) Advertising be Profitable?</title><link>http://www.optimum7.com/internet-marketing/pay-per-click/can-pay-per-click-ppc-advertising-be-profitable.html</link> <comments>http://www.optimum7.com/internet-marketing/pay-per-click/can-pay-per-click-ppc-advertising-be-profitable.html#comments</comments> <pubDate>Thu, 17 Dec 2009 14:45:02 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[advertising]]></category> <category><![CDATA[Adwords]]></category> <category><![CDATA[Cost per Click]]></category> <category><![CDATA[cpc]]></category> <category><![CDATA[Google Adwords]]></category> <category><![CDATA[Keyword Research]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[PPC budget]]></category> <category><![CDATA[ppc monitoring]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1433</guid> <description><![CDATA[One of the questions that internet marketers and website owners alike tend to ask regarding Pay per Click or PPC advertising is whether or not it can be profitable. The simple answer to this question is yes - PPC advertising can be profitable, but what this requires above all else is two things...]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/can-pay-per-click-ppc-advertising-be-profitable.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Being Creative with Internet Marketing</title><link>http://www.optimum7.com/internet-marketing/marketing/being-creative-with-internet-marketing.html</link> <comments>http://www.optimum7.com/internet-marketing/marketing/being-creative-with-internet-marketing.html#comments</comments> <pubDate>Thu, 17 Dec 2009 14:37:36 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Marketing]]></category> <category><![CDATA[Backlinks]]></category> <category><![CDATA[brand awareness]]></category> <category><![CDATA[Content]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[Keywords]]></category> <category><![CDATA[marketing campaigns]]></category> <category><![CDATA[RSS]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[targetted traffic]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1417</guid> <description><![CDATA[Being creative when using internet marketing is a vital element for any company that wants to build positive brand awareness and actually get somewhere with their marketing campaigns. The internet is running full speed 24 hours a day and 7 days a week, and this means that internet marketers online have to be in competition constantly, all the time, in order to get their messages through to the masses. Generating a level of targeted traffic to a website and converting a portion of that traffic into sales may sound easy, but it is very rarely so. However, by becoming increasingly creative when it comes to internet marketing, you can go far and succeed in converting traffic into sales.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/marketing/being-creative-with-internet-marketing.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How to Find Profitable Keywords on Google AdWords PPC</title><link>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-find-profitable-keywords-on-google-adwords-ppc.html</link> <comments>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-find-profitable-keywords-on-google-adwords-ppc.html#comments</comments> <pubDate>Thu, 17 Dec 2009 13:40:26 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[Adwords]]></category> <category><![CDATA[CTR]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Keyword Research]]></category> <category><![CDATA[keyword tool]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[ROI]]></category> <category><![CDATA[Search Engine Optimization]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1430</guid> <description><![CDATA[One of the most important processes involved in AdWords PPC campaigns is choosing keywords that are profitable. Keyword research is an essential part of any Pay Per Click (PPC) endeavor because the right keywords are those keywords that are most relevant with the greatest competitive opportunity and with the greatest ROI potential. Keyword research tools such as those offered by Google Adwords are therefore vital when it comes to choosing and optimizing for the right keywords.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-find-profitable-keywords-on-google-adwords-ppc.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Questions to Ask an SEO Company</title><link>http://www.optimum7.com/internet-marketing/search-engine-optimization/questions-to-ask-an-seo-company.html</link> <comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/questions-to-ask-an-seo-company.html#comments</comments> <pubDate>Tue, 15 Dec 2009 03:11:48 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Backlinks]]></category> <category><![CDATA[Content]]></category> <category><![CDATA[Content Syndication]]></category> <category><![CDATA[Conversion Optimization]]></category> <category><![CDATA[Keyword Research]]></category> <category><![CDATA[Page Rank]]></category> <category><![CDATA[Pay for Performance]]></category> <category><![CDATA[SEO Company]]></category> <category><![CDATA[syndication]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1383</guid> <description><![CDATA[If you have made the decision to outsource your Search Engine Optimization (SEO), you may be surprised to see just how many companies will be competing for your business. Any Google Search will yield tens of millions of results! Starting on page 1 of a Google search is a good idea since that is where you want to be for your own keyword search set.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-optimization/questions-to-ask-an-seo-company.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Benefits of Sponsored Search</title><link>http://www.optimum7.com/internet-marketing/pay-per-click/benefits-of-sponsored-search.html</link> <comments>http://www.optimum7.com/internet-marketing/pay-per-click/benefits-of-sponsored-search.html#comments</comments> <pubDate>Mon, 14 Dec 2009 21:56:43 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[content networks]]></category> <category><![CDATA[geo-targeting]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Keywords]]></category> <category><![CDATA[landing page]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[Sponsored Search]]></category> <category><![CDATA[targeted leads]]></category> <category><![CDATA[testing]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1376</guid> <description><![CDATA[Many online businesses are choosing Sponsored Search as the basis of their advertising programs. Based on the belief that surfers are more likely to click on the first one to three results on a search results page, sponsored search, or PPC allows advertisers to bid for top placement. In Google Searches, these are the yellow shaded listings at the top; there are additional paid ads along the right hand side of the page.  Ads are tied to specific keywords or search terms. Sponsored Search offers an enormous amount of flexibility by allowing advertisers to choose a budget, determine the time of day they wish their ads to appear and tailor the advertisements to fit targeted searchers.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/benefits-of-sponsored-search.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Pay per Click (PPC) vs. Pay per Impression (CPM)</title><link>http://www.optimum7.com/internet-marketing/pay-per-click/pay-per-click-vs-pay-per-impression.html</link> <comments>http://www.optimum7.com/internet-marketing/pay-per-click/pay-per-click-vs-pay-per-impression.html#comments</comments> <pubDate>Mon, 14 Dec 2009 21:25:13 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[Click through Rate]]></category> <category><![CDATA[cpm]]></category> <category><![CDATA[internet marketing strategy]]></category> <category><![CDATA[online advertisers]]></category> <category><![CDATA[pay per impression]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[Search Engine Optimization]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1371</guid> <description><![CDATA[Today, online advertisers are constantly looking for new ways to advertise their products and services. Search Engine Optimization (SEO), Sponsored Search, Social Media and Affiliate Marketing are some tactics used by business owners to advertise their businesses, improve their visibility and increase conversions. One of the most popular techniques, paid searches, can be divided into several subtypes of advertising.  Cost per Mille (CPM) and Cost per Click (CPC) are the two most popular types of paid searches.  Understanding the key differences between the two can help a potential advertiser decide which method will work best for their needs.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/pay-per-click-vs-pay-per-impression.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Why Should I Use XML Google Sitemaps?</title><link>http://www.optimum7.com/internet-marketing/seo/why-should-i-use-xml-google-sitemaps.html</link> <comments>http://www.optimum7.com/internet-marketing/seo/why-should-i-use-xml-google-sitemaps.html#comments</comments> <pubDate>Mon, 14 Dec 2009 20:58:22 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[Ask.com]]></category> <category><![CDATA[bing]]></category> <category><![CDATA[dynamic sitemap]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Search Engines]]></category> <category><![CDATA[seo process]]></category> <category><![CDATA[Webmaster Tools]]></category> <category><![CDATA[xml sitemaps]]></category> <category><![CDATA[Yahoo]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1397</guid> <description><![CDATA[When you hear the term Google Sitemap, you most likely assume that it is a tool used by Google when ranking websites. If you do, you are assuming wrong. Google sitemaps are actually used by multiple search engines during their indexing and ranking process. In short, the Google sitemap is a basic XML file which contains all of the separate pages from a particular website in a format that is simple for search engines to read and index. The format used by Google Sitemaps was actually developed by a team that included members from Microsoft, Google and Yahoo, but it is known by most web surfers as “Google” XML Sitemaps.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/why-should-i-use-xml-google-sitemaps.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How to Improve Your Click through Rate (CTR)</title><link>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-improve-click-through-rate.html</link> <comments>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-improve-click-through-rate.html#comments</comments> <pubDate>Mon, 14 Dec 2009 19:18:49 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[Ad Text]]></category> <category><![CDATA[Click through Rate]]></category> <category><![CDATA[Cost per Click]]></category> <category><![CDATA[Improve CTR]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[PPC campaign]]></category> <category><![CDATA[PPC Management]]></category> <category><![CDATA[ROI]]></category> <category><![CDATA[Search Engines]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1347</guid> <description><![CDATA[Making the decision to implement a pay per click advertising campaign is the first step towards increasing traffic, conversions and sales, but the work clearly doesn’t stop there. Ad campaigns must be constantly monitored and refined in order to maximize your ROI. With the end goal of increasing the Click through Rate (CTR), the most successful advertisers make several critical decisions. Each of these is designed to increase the impact of the campaign, and get the most bang for your buck.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-improve-click-through-rate.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Increased Awareness of SEO &amp; SEM</title><link>http://www.optimum7.com/internet-marketing/marketing/increased-awareness-of-seo-sem.html</link> <comments>http://www.optimum7.com/internet-marketing/marketing/increased-awareness-of-seo-sem.html#comments</comments> <pubDate>Wed, 09 Dec 2009 21:39:07 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Marketing]]></category> <category><![CDATA[Backlinks]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Off-Page Optimization]]></category> <category><![CDATA[On-Page Optimization]]></category> <category><![CDATA[organic ranking]]></category> <category><![CDATA[SEM]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[smo]]></category> <category><![CDATA[Social Bookmarking]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1393</guid> <description><![CDATA[Search Engine Optimization (SEO) is the set of processes focused on achieving high organic rankings on the major search engines such as Google.  SEM (Search Engine Marketing) is actually a broader term that includes SEO and many other Internet Marketing processes including PPC advertising, Social Media Optimization (SMO) and Social Bookmarking.  Businesses of all sizes are becoming increasingly aware of these terms and the relative importance of these processes as essential to online success.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/marketing/increased-awareness-of-seo-sem.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How to Increase ROI on Your Website</title><link>http://www.optimum7.com/internet-marketing/roi/how-to-increase-roi-on-your-website.html</link> <comments>http://www.optimum7.com/internet-marketing/roi/how-to-increase-roi-on-your-website.html#comments</comments> <pubDate>Wed, 09 Dec 2009 17:27:11 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[ROI]]></category> <category><![CDATA[Content]]></category> <category><![CDATA[Conversions]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[increase ROI]]></category> <category><![CDATA[increase traffic]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[Organic SEO]]></category> <category><![CDATA[PPC campaign]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Social Media]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1363</guid> <description><![CDATA[All commercial websites can increase their ROI by focusing on the following:* Increasing Relevant Traffic to the Website
* Increasing Conversions ]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/roi/how-to-increase-roi-on-your-website.html/feed</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>How Many Keywords Should My Site Target?</title><link>http://www.optimum7.com/internet-marketing/search-engine-optimization/how-many-keywords-should-my-site-target.html</link> <comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/how-many-keywords-should-my-site-target.html#comments</comments> <pubDate>Wed, 09 Dec 2009 17:20:24 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[brainstorming]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[increase visibility]]></category> <category><![CDATA[Keyword Research]]></category> <category><![CDATA[search volume]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[web tools]]></category> <category><![CDATA[websites]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1366</guid> <description><![CDATA[By now, we all know what keywords are and how vital they can be to the success of our websites.  Making the decision to optimize your site with keywords is the first step in creating a highly visible site – one that gets a lot of hits. Figuring out just how many keywords to optimize is the second.  This is a difficult question to answer, but not impossible if you sit back and thoroughly think about what your purpose is and how you can achieve your goals. In some cases, four or five keywords may be sufficient. In others, it may be necessary to optimize for many more, even thousands]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-optimization/how-many-keywords-should-my-site-target.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>A Better ROI and Conversions on Your E-Commerce Store</title><link>http://www.optimum7.com/internet-marketing/ecommerce/a-better-roi-and-conversions-on-your-e-commerce-store.html</link> <comments>http://www.optimum7.com/internet-marketing/ecommerce/a-better-roi-and-conversions-on-your-e-commerce-store.html#comments</comments> <pubDate>Fri, 04 Dec 2009 19:28:11 +0000</pubDate> <dc:creator>Duran</dc:creator> <category><![CDATA[Ecommerce]]></category> <category><![CDATA[business plan]]></category> <category><![CDATA[Conversion Optimization]]></category> <category><![CDATA[Conversions]]></category> <category><![CDATA[Ecommerce SEO]]></category> <category><![CDATA[Ecommerce Site]]></category> <category><![CDATA[return on investment]]></category> <category><![CDATA[ROI]]></category> <category><![CDATA[SEO]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1335</guid> <description><![CDATA[So, you had a great idea for a product or service and developed a killer website to sell it. You are seeing profits, but not as much as you were hoping for. Welcome to the world of eCommerce. Thousands of people / businesses have jumped on the eCommerce bandwagon; some just seem to be more successful at it than others. If you fall into the latter category, what you need are ways to improve your return on investment (ROI) for your eCommerce site. Many of these tips and tricks are simple and intuitive. Spending a little bit of time working on your site and the way you do business will quickly increase your profits.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/ecommerce/a-better-roi-and-conversions-on-your-e-commerce-store.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Link Building vs. Link Buying</title><link>http://www.optimum7.com/internet-marketing/seo/link-building-vs-link-buying.html</link> <comments>http://www.optimum7.com/internet-marketing/seo/link-building-vs-link-buying.html#comments</comments> <pubDate>Fri, 04 Dec 2009 19:05:05 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[Blogging]]></category> <category><![CDATA[building backlinks]]></category> <category><![CDATA[Content]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Link Building]]></category> <category><![CDATA[Link Buying]]></category> <category><![CDATA[Page Rank]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[SERPS]]></category> <category><![CDATA[Social Media]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1314</guid> <description><![CDATA[Backlinks are one-way links originating from a website directly into another website.  Building Backlinks is the most challenging but also the most essential element to Search Engine Optimization (SEO). It is backlinks that are so prominent in the algorithm (formula) that Google uses to calculate its PageRank. ]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/link-building-vs-link-buying.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How Much Should I Spend On a PPC Budget on Google Adwords?</title><link>http://www.optimum7.com/internet-marketing/pay-per-click/how-much-should-i-spend-on-a-ppc-budget-on-google-adwords.html</link> <comments>http://www.optimum7.com/internet-marketing/pay-per-click/how-much-should-i-spend-on-a-ppc-budget-on-google-adwords.html#comments</comments> <pubDate>Fri, 04 Dec 2009 18:51:28 +0000</pubDate> <dc:creator>Duran</dc:creator> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[Cost per Click]]></category> <category><![CDATA[Daily budget testing]]></category> <category><![CDATA[Geographical targeting]]></category> <category><![CDATA[Google Adwords]]></category> <category><![CDATA[internet marketing service]]></category> <category><![CDATA[keyword development]]></category> <category><![CDATA[Keyword Research]]></category> <category><![CDATA[Outsourcing PPC]]></category> <category><![CDATA[Pay per Click Advertising]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[PPC budget]]></category> <category><![CDATA[PPC campaign management]]></category> <category><![CDATA[Reporting]]></category> <category><![CDATA[Search Engine Optimization]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1331</guid> <description><![CDATA[PPC or Pay per Click Advertising is an advertising service that many of the major search engines, like Google, offer. Advertisers can place ads that will appear based on certain search criteria. PPC works through a bid system. Several advertisers may want their ad to appear when a user searches for a particular term. Who ever has bid the highest will have their ad shown. It follows that the more your ad appears the more visibility you will receive. For this reason, it is important to have an adequate budget for your PPC advertising.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/how-much-should-i-spend-on-a-ppc-budget-on-google-adwords.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>What is Google Pagerank Algorithm?</title><link>http://www.optimum7.com/internet-marketing/seo/what-is-google-pagerank-algorithm.html</link> <comments>http://www.optimum7.com/internet-marketing/seo/what-is-google-pagerank-algorithm.html#comments</comments> <pubDate>Wed, 02 Dec 2009 21:47:21 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Google Algorithms]]></category> <category><![CDATA[Google Page Rank]]></category> <category><![CDATA[Search Engines]]></category> <category><![CDATA[search result page]]></category> <category><![CDATA[seo techniques]]></category> <category><![CDATA[SERP]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1327</guid> <description><![CDATA[PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn)) I know what you are thinking – what in the heck is that strange line of characters and why does it have anything to do with me and my webpage?]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/what-is-google-pagerank-algorithm.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Optimize Ad Spend and Conversions on Google AdWords</title><link>http://www.optimum7.com/internet-marketing/pay-per-click/optimize-ad-spend-and-conversions-on-google-adwords.html</link> <comments>http://www.optimum7.com/internet-marketing/pay-per-click/optimize-ad-spend-and-conversions-on-google-adwords.html#comments</comments> <pubDate>Tue, 01 Dec 2009 20:44:24 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[AdWords Campaign]]></category> <category><![CDATA[Click through Rate]]></category> <category><![CDATA[Conversions]]></category> <category><![CDATA[Google Adwords]]></category> <category><![CDATA[google analytics]]></category> <category><![CDATA[Keywords]]></category> <category><![CDATA[landing page]]></category> <category><![CDATA[Optimize Ad Spend]]></category> <category><![CDATA[page views]]></category> <category><![CDATA[ROI]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1309</guid> <description><![CDATA[In order to optimize ad spend and conversions on AdWords, you need to track your site information regularly. Google Analytics has some great tools for this, if you choose to go through Adwords — which makes sense, since Google has about seventy percent of the market. But the important thing is that you track your site’s statistics, no matter how you do it.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/optimize-ad-spend-and-conversions-on-google-adwords.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Internet Viral Marketing</title><link>http://www.optimum7.com/internet-marketing/marketing/internet-viral-marketing.html</link> <comments>http://www.optimum7.com/internet-marketing/marketing/internet-viral-marketing.html#comments</comments> <pubDate>Tue, 01 Dec 2009 20:39:44 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Marketing]]></category> <category><![CDATA[e-mail]]></category> <category><![CDATA[instant messaging]]></category> <category><![CDATA[Internet Viral Marketing]]></category> <category><![CDATA[marketing campaign]]></category> <category><![CDATA[marketing message]]></category> <category><![CDATA[Online Marketing]]></category> <category><![CDATA[social networking media]]></category> <category><![CDATA[word of mouth]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1306</guid> <description><![CDATA[Viral marketing is sweeping the internet; both as a means of reaching huge client bases, and helping businesses expand rapidly. When it comes right down to it, we trust our friends’ recommendations over almost any other form of marketing-related persuasion. This friendly persuasion is how viral marketing works.  All businesses have historically credited referrals as their best business lead generator.  Viral Marketing can be considered a potential for “referrals on steroids.”]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/marketing/internet-viral-marketing.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How Can I Show Up on Google Today or Tomorrow?</title><link>http://www.optimum7.com/internet-marketing/sem/how-can-i-show-up-on-google-today-or-tomorrow.html</link> <comments>http://www.optimum7.com/internet-marketing/sem/how-can-i-show-up-on-google-today-or-tomorrow.html#comments</comments> <pubDate>Tue, 01 Dec 2009 20:33:04 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[SEM]]></category> <category><![CDATA[Adwords]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[Keyword Research]]></category> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[Search Engine Optimizaiton]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[Sponsored Search]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1323</guid> <description><![CDATA[If you want to show up on Google today or tomorrow or even this month, there is really only one answer: Sponsored Search, best known as PPC (Pay per Click) Advertising.  If you want immediate results, you then must use Google because they are getting 75% or more of the searches in North America.  The brand name for Google’s PPC is Google Adwords.  While it is technically possible to do this on your own, the best way to get immediate results is through a PPC Expert usually within a Professional Internet Marketing Company.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/how-can-i-show-up-on-google-today-or-tomorrow.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How Do I Optimize My Site for Google</title><link>http://www.optimum7.com/internet-marketing/search-engine-optimization/how-do-i-optimize-my-site-for-google.html</link> <comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/how-do-i-optimize-my-site-for-google.html#comments</comments> <pubDate>Tue, 01 Dec 2009 16:32:22 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[bing]]></category> <category><![CDATA[commercial websites]]></category> <category><![CDATA[directories]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[How To Optimize]]></category> <category><![CDATA[Keyword Research]]></category> <category><![CDATA[Link Building]]></category> <category><![CDATA[Optimize Site]]></category> <category><![CDATA[RSS Feed]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[Sitemap]]></category> <category><![CDATA[Yahoo]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1303</guid> <description><![CDATA[Optimizing your website in order to improve its visibility and search engine rankings is a critical part of your business plan.  The following highlights what we at Optimum7 feel you need to know about optimizing any commercial website.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-optimization/how-do-i-optimize-my-site-for-google.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Paid Search Advertising Services</title><link>http://www.optimum7.com/internet-marketing/pay-per-click/paid-search-advertising-services.html</link> <comments>http://www.optimum7.com/internet-marketing/pay-per-click/paid-search-advertising-services.html#comments</comments> <pubDate>Mon, 30 Nov 2009 18:00:47 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[advertising services]]></category> <category><![CDATA[Adwords]]></category> <category><![CDATA[Click through Rate]]></category> <category><![CDATA[Conversion Rate]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Paid Search]]></category> <category><![CDATA[paid search advertising]]></category> <category><![CDATA[PPC campaign]]></category> <category><![CDATA[ROI]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1319</guid> <description><![CDATA[Paid search advertising is when a company pays a search engine to display their ad when certain search queries are run. For example, when you run a search on Google, you’ll see the sites that paid to be advertised there, and you’ll see the other links that are related to that topic.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/paid-search-advertising-services.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>ECommerce Defined</title><link>http://www.optimum7.com/internet-marketing/ecommerce/ecommerce-defined.html</link> <comments>http://www.optimum7.com/internet-marketing/ecommerce/ecommerce-defined.html#comments</comments> <pubDate>Sat, 28 Nov 2009 20:59:17 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Ecommerce]]></category> <category><![CDATA[ebusiness]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[Online Retail Marketing]]></category> <category><![CDATA[retail]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1273</guid> <description><![CDATA[At its heart, eCommerce is simply the selling or buying of services or products using the Internet or computerized networks. Today, eCommerce is on the rise, mainly due to the enormous popularity of the Internet. Other developments like electronic fund transfers, internet marketing, supply chain management, online transaction process, inventory management systems, electronic data interchange and automated data collections have increased the ability of the consumer to make many of their purchases online.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/ecommerce/ecommerce-defined.html/feed</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Google Social Search</title><link>http://www.optimum7.com/internet-marketing/search-engines/google-social-search.html</link> <comments>http://www.optimum7.com/internet-marketing/search-engines/google-social-search.html#comments</comments> <pubDate>Mon, 23 Nov 2009 02:39:33 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Search Engines]]></category> <category><![CDATA[bing]]></category> <category><![CDATA[Blogs]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[Gmail]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[search page]]></category> <category><![CDATA[search results]]></category> <category><![CDATA[social search]]></category> <category><![CDATA[social tool]]></category> <category><![CDATA[Twitter]]></category> <category><![CDATA[web pages]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1270</guid> <description><![CDATA[Google Social Search is a new, experimental feature just released on October 27. Theoretically, it’s supposed to add functionality to your search page by highlighting web pages associated with your contacts within your results page. All you have to do is sign up within your Gmail account.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engines/google-social-search.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Landing Page Optimization Tips</title><link>http://www.optimum7.com/internet-marketing/pay-per-click/landing-page-optimization-tips.html</link> <comments>http://www.optimum7.com/internet-marketing/pay-per-click/landing-page-optimization-tips.html#comments</comments> <pubDate>Fri, 20 Nov 2009 21:28:16 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[analytics]]></category> <category><![CDATA[call to action]]></category> <category><![CDATA[conversion path]]></category> <category><![CDATA[Conversions]]></category> <category><![CDATA[Keywords]]></category> <category><![CDATA[Landing Page Optimization]]></category> <category><![CDATA[Lead Generation]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[testing]]></category> <category><![CDATA[Web Page]]></category> <category><![CDATA[white space]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1283</guid> <description><![CDATA[Creating a great and targeted PPC (Pay per Click) campaign is only the beginning towards driving traffic, generating leads and increasing conversions. The initial seconds after someone has clicked your ad are the most important towards convincing the visitor that they should stay on your page and navigate through your site. Optimizing a landing page is not just about aesthetics; it also is about understanding the user, his reason for clicking your ad and, of course, relevance and functionality.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/landing-page-optimization-tips.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Google Search Algorithm and Developments from Matt Cutts at PubCon</title><link>http://www.optimum7.com/internet-marketing/search-engines/google-search-algorithm-and-developments-from-matt-cutts-at-pubcon.html</link> <comments>http://www.optimum7.com/internet-marketing/search-engines/google-search-algorithm-and-developments-from-matt-cutts-at-pubcon.html#comments</comments> <pubDate>Fri, 20 Nov 2009 21:03:57 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Search Engines]]></category> <category><![CDATA[analytics]]></category> <category><![CDATA[Conversion Optimization]]></category> <category><![CDATA[google algorythm]]></category> <category><![CDATA[google caffiene]]></category> <category><![CDATA[google search]]></category> <category><![CDATA[google tools]]></category> <category><![CDATA[matt cutts]]></category> <category><![CDATA[pubcon]]></category> <category><![CDATA[ranking factor]]></category> <category><![CDATA[search marketing]]></category> <category><![CDATA[SERP]]></category> <category><![CDATA[webmaster tool]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1288</guid> <description><![CDATA[Optimum7 was at the PubCon Search Marketing Conference, which was held in Las Vegas, NV on November 7-14, 2009. This was our first time at PubCon. The sessions in the conference included topics from Search Engine Optimization to Affiliate Marketing and basic technical aspects of Search Marketing to Conversion Optimization. The event was  very well organized and informative providing attendees a forum to network and share experiences and insights.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engines/google-search-algorithm-and-developments-from-matt-cutts-at-pubcon.html/feed</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Increase Your Link Popularity</title><link>http://www.optimum7.com/internet-marketing/seo/increase-your-link-popularity.html</link> <comments>http://www.optimum7.com/internet-marketing/seo/increase-your-link-popularity.html#comments</comments> <pubDate>Wed, 18 Nov 2009 17:41:50 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Keywords]]></category> <category><![CDATA[Link Building]]></category> <category><![CDATA[link popularity]]></category> <category><![CDATA[Page Rank]]></category> <category><![CDATA[reciprocal links]]></category> <category><![CDATA[Search Engines]]></category> <category><![CDATA[site design]]></category> <category><![CDATA[swapping links]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1267</guid> <description><![CDATA[If you’d like to make your site more visible, one of the primary things you need to do is to increase your link popularity. Link popularity, to put it simply, is a measure of how many legitimate links point to your site, how good those links are, and how much apparent value they add to your site.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/increase-your-link-popularity.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>SEO Friendly Website Design</title><link>http://www.optimum7.com/internet-marketing/design/seo-friendly-website-design.html</link> <comments>http://www.optimum7.com/internet-marketing/design/seo-friendly-website-design.html#comments</comments> <pubDate>Wed, 18 Nov 2009 16:55:02 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Design]]></category> <category><![CDATA[alt tags]]></category> <category><![CDATA[Content]]></category> <category><![CDATA[CSS]]></category> <category><![CDATA[domain name]]></category> <category><![CDATA[Flash]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Keywords]]></category> <category><![CDATA[rankings]]></category> <category><![CDATA[Search Engines]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[site maps]]></category> <category><![CDATA[Web Design]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1261</guid> <description><![CDATA[You may not realize it, but some of the advanced design techniques that you use for your website, such as Flash, or heavy use of frames may actually be hurting your SEO rankings. When designing a website, it is important to make informed decisions about each design element in order to optimize the site for search engine rankings. By learning which tools can negatively impact your rankings, as well as which are designed to improve them, your website will have a better chance at ranking high with the major search engines.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/design/seo-friendly-website-design.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>What Is a National SEO Campaign?</title><link>http://www.optimum7.com/internet-marketing/search-engine-optimization/what-is-a-national-seo-campaign.html</link> <comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/what-is-a-national-seo-campaign.html#comments</comments> <pubDate>Thu, 29 Oct 2009 21:07:49 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Content]]></category> <category><![CDATA[Conversion Optimization]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[Internet Marketing Services]]></category> <category><![CDATA[Keywords]]></category> <category><![CDATA[national seo campaign]]></category> <category><![CDATA[Search Engine Ranking]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[xml sitemaps]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1224</guid> <description><![CDATA[Your problem: you are located in Small Town, USA and manufacture hand-blown glass vases. You want to sell your product throughout the nation, but your current website just isn’t netting you results. In fact, when you try to search for yourself, you realize your website is ranked number 453 – no one is ever going to find you.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-optimization/what-is-a-national-seo-campaign.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>What is Local SEO?</title><link>http://www.optimum7.com/internet-marketing/seo/what-is-local-seo.html</link> <comments>http://www.optimum7.com/internet-marketing/seo/what-is-local-seo.html#comments</comments> <pubDate>Thu, 29 Oct 2009 21:04:26 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[SEO]]></category> <category><![CDATA[geographic area]]></category> <category><![CDATA[google maps]]></category> <category><![CDATA[Internet]]></category> <category><![CDATA[Local SEO]]></category> <category><![CDATA[Marketing]]></category> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Search Engines]]></category> <category><![CDATA[seo campaign]]></category> <category><![CDATA[seo techniques]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1223</guid> <description><![CDATA[Even Internet pros sometimes forget about the benefits that can be gained from utilizing local SEO techniques. The Internet is a big place and encompasses the entire globe while your business is likely located in just one small corner of the world. This is especially true if you have a “real world” business, brick and mortar and all. Instead of spending your marketing time and dollars marketing to the whole shebang, consider using a more targeted approach – local SEO.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/seo/what-is-local-seo.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How to Choose a Domain Name for my Website</title><link>http://www.optimum7.com/internet-marketing/sem/how-to-choose-a-domain-name-for-my-website.html</link> <comments>http://www.optimum7.com/internet-marketing/sem/how-to-choose-a-domain-name-for-my-website.html#comments</comments> <pubDate>Thu, 29 Oct 2009 21:01:53 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[SEM]]></category> <category><![CDATA[competitor site]]></category> <category><![CDATA[domain]]></category> <category><![CDATA[domain brokers]]></category> <category><![CDATA[domain name]]></category> <category><![CDATA[extensions]]></category> <category><![CDATA[Keyword]]></category> <category><![CDATA[park page]]></category> <category><![CDATA[Search Engines]]></category> <category><![CDATA[Website]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1214</guid> <description><![CDATA[To many, this seems like a no brainer. Your domain name should be your business name, end of story – right? It isn’t really that simple. In fact, picking the perfect domain name for your site isn’t only difficult, it may be one of the most important decisions you make for your new website.  From extensions (.com, .net, .us et al) to name length, your domain name may be the single thing you need your potential customer to remember.  Don’t forget, many of the “best” names may already be taken. In a perfect world, the name you want will still be available, but in most cases they have already been snapped up. So, you are faced with a conundrum:  how to pick the perfect name.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/sem/how-to-choose-a-domain-name-for-my-website.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Blogging to Increase Your Search Engine Rankings</title><link>http://www.optimum7.com/internet-marketing/search-engine-optimization/blogging-to-increase-your-search-engine-rankings.html</link> <comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/blogging-to-increase-your-search-engine-rankings.html#comments</comments> <pubDate>Thu, 29 Oct 2009 20:59:51 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Blogging]]></category> <category><![CDATA[business websites]]></category> <category><![CDATA[Content]]></category> <category><![CDATA[Facebook]]></category> <category><![CDATA[Indexing]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[MySpace]]></category> <category><![CDATA[ping]]></category> <category><![CDATA[search engine rankings]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[Social Media]]></category> <category><![CDATA[Twitter]]></category> <category><![CDATA[YouTube]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1209</guid> <description><![CDATA[Promoting your website increasingly requires innovative and engaging methods. The sheer number of business websites currently available means you have to find a way to make your site stand out and rank higher with all the major search engines. One of the easiest and most effective ways to do this is by blogging.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-optimization/blogging-to-increase-your-search-engine-rankings.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Internet Marketing with PPC</title><link>http://www.optimum7.com/internet-marketing/google-adwords/internet-marketing-with-ppc.html</link> <comments>http://www.optimum7.com/internet-marketing/google-adwords/internet-marketing-with-ppc.html#comments</comments> <pubDate>Thu, 29 Oct 2009 20:58:08 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Google Adwords]]></category> <category><![CDATA[Ecommerce]]></category> <category><![CDATA[Google SERPs]]></category> <category><![CDATA[Internet Marketing]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[ppc advertising]]></category> <category><![CDATA[Quality Score]]></category> <category><![CDATA[Search Engine Results Pages]]></category> <category><![CDATA[SERP]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1237</guid> <description><![CDATA[One of the most effective ways to advertise your online business is by utilizing Pay per Click (PPC) advertising. Under this model of advertising, payment is made only when a user clicks on one of your ads. These ads are typically keyword targeted and there placement is based mainly on the bidding position (the amount you are willing to pay for the click) and the historical performance of your ad (Quality Score). PPC can be an excellent way to increase visibility and locate new customers. Learning to effectively use PPC marketing can have a huge impact on your bottom line.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/google-adwords/internet-marketing-with-ppc.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How to Manage Pay per Click Ads</title><link>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-manage-pay-per-click-ads.html</link> <comments>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-manage-pay-per-click-ads.html#comments</comments> <pubDate>Thu, 29 Oct 2009 20:55:49 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Pay Per Click]]></category> <category><![CDATA[Adtext]]></category> <category><![CDATA[Keyword Management]]></category> <category><![CDATA[Keyword Research]]></category> <category><![CDATA[landing page]]></category> <category><![CDATA[Organic Search Engine Optimization]]></category> <category><![CDATA[PPC]]></category> <category><![CDATA[site conversion]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1233</guid> <description><![CDATA[Organic Search Engine Optimization can take many months, depending on competitive factors, to achieve top organic results.  If you are not willing or able to wait for these results, you are a strong candidate for Pay per Click (PPC) Advertising.  PPC has the strong advantages of (1) immediacy – your ads can appear virtually the [...]]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/pay-per-click/how-to-manage-pay-per-click-ads.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>What are Proxies, and How are They useful?</title><link>http://www.optimum7.com/internet-marketing/technology/what-are-proxies.html</link> <comments>http://www.optimum7.com/internet-marketing/technology/what-are-proxies.html#comments</comments> <pubDate>Thu, 29 Oct 2009 20:27:50 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Technology]]></category> <category><![CDATA[Content]]></category> <category><![CDATA[filtering]]></category> <category><![CDATA[hostile proxy]]></category> <category><![CDATA[internet settings]]></category> <category><![CDATA[ip address]]></category> <category><![CDATA[Proxies]]></category> <category><![CDATA[proxy server]]></category> <category><![CDATA[web proxy]]></category> <category><![CDATA[web security]]></category> <category><![CDATA[websites]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1201</guid> <description><![CDATA[If you were to take a close look at your Internet settings, you may notice an available option is a ‘proxy.” A proxy is nothing more than a tool your computer can use to protect you and your information. It can be thought of as a barrier; one that allows you to view websites and receive information from them without the website receiving your information.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/technology/what-are-proxies.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>How to Choose the Right Keywords for SEO</title><link>http://www.optimum7.com/internet-marketing/search-engine-optimization/how-to-choose-the-right-keywords-for-seo.html</link> <comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/how-to-choose-the-right-keywords-for-seo.html#comments</comments> <pubDate>Thu, 29 Oct 2009 14:10:06 +0000</pubDate> <dc:creator>melissa</dc:creator> <category><![CDATA[Search Engine Optimization]]></category> <category><![CDATA[Content]]></category> <category><![CDATA[Google]]></category> <category><![CDATA[Internet]]></category> <category><![CDATA[Keyword Research]]></category> <category><![CDATA[keyword tools]]></category> <category><![CDATA[Keywords]]></category> <category><![CDATA[niche market]]></category> <category><![CDATA[search engine rankings]]></category> <category><![CDATA[SEO]]></category> <category><![CDATA[websites]]></category><guid
isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1217</guid> <description><![CDATA[We have all heard the buzzword ‘Keyword’ and most of us know what it is. Most of us don’t know what a huge impact the correct keywords can have on the amount of traffic your website receives. Properly chosen and utilized keywords are at the fundamental core for improved search engine rankings. Poorly chosen keywords can mean continued oblivion for a non-ranking website. At first glance, the process of picking keywords seems easy – they’re just words that are related to your site right? Not necessarily so. Learning what rules govern keyword selection and using select tools to analyze and choose words is imperative for the success of any website.]]></description> <wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-optimization/how-to-choose-the-right-keywords-for-seo.html/feed</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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