Recently, we came across this issue while setting up a split test to track the conversions of 2 separate call to actions on our homepage using Google Website Optimizer. Since Google wants users to place the tracking codes in the <head> section of a site, this might become an issue with WordPress sites as the specific template might be using just one header.php file.
When you run a split test, you really want to create the test version of the homepage within WordPress for better efficiency and results. If you just add the Website Optimizer code to the header.php file, keep in mind that the code will appear on ALL of your wordpress pages. So, here’s our solution to this;
Even if you have the most successfully planned Internet marketing strategy and you execute it flawlessly, there is still a chance that your online business might fail. Next to optimizing your site, the single most important factor is your conversion rate. Simply put, this is the number of visitors to your site that make a purchase.