After Google+ pages became available to businesses a few weeks ago, companies and brands have been rolling out their own pages to gain a following. Although we still don’t know what kind of marketing results will come from a presence on Google+, it’s still important to establish one because the site is growing in popularity and Google is doing a lot to push it. Our experience shows that it always pays to stay on top of what Google is doing from the beginning.
Category Archives: Social Media
Google Plus for SEO; How to Get More Followers and Engagement on Google+
Twitter Tweets, Facebook Walls, and Stumbling Stumble!
A strong social media presence can be the determining factor between a successful online business and one that gets lost in translation. Having started as a way to keep in touch with the social happenings of your friends, the social media world has evolved into an all-encompassing media powerhouse. Companies are now able to make a lasting impression on their audience directly. No longer do businesses have to solely rely on the hope that consumers will see a billboard or read a magazine with their advertisement in it, but rather they are now able to communicate with their targets on a more direct level. With social media came other online services involving bookmarking sites for consumers to “stumble upon” for lack of a better term. Here the work is done for the consumer as they merely narrow down their interests and the information is compiled for them. Social media allows for consumers to be informed in half the time with half the work and all of the benefits.
Facebook for Marketing
The Facebook we have come to know and love is quickly evolving into a lean, mean marketing machine. Everyday more and more companies are using the simplicity and popularity of Facebook to brand and market their products or services.
For those companies that haven’t yet explored the realm of this social media empire, what are you waiting for? Online marketing is at an all time high as more consumers are turning to the web to find their goods instead of crowded malls with hectic parking lots. Get your pens and paper ready because here are a couple of the most valuable tips for getting your products or services out there for the Facebook world to see.
Dangers of Social Networking Sites; Businesses, Job Seekers, Children and Adults Beware!
Social networking is everywhere. It is common to find parents, children, coworkers and even the elderly on the networks across the social media world on sites such as Twitter, MySpace, Facebook, YouTube and LinkedIn. With social networks people across the world have access to tools and options that were previously non-existent. However, there are just as many new opportunities to connect as there are to get into potential danger. Social networking has opened up many new doorways for cyber-crime, and with all the people on social networks who are completely new to technology, it is more important than ever to make sure people are aware of the risks.
Posted in Social Media Tagged Digg, Facebook, friendfeed, internet scames, MySpace, Online Security, Social Media, social networking, social networking sites, YouTube Comments closed
Social Media Marketing Trends
When social media burst onto the scene a few years ago, no one knew what it was, or how to use it. Certainly reputable businesses wouldn’t give it a second thought as far as marketing or actually joining was concerned.
Today though, social media has taken the world by storm and more and more businesses are jumping on the band wagon. You’d be hard pressed to find a major business without a Facebook or Twitter account. Everyone from Comcast to AT&T to JCPenney has social media accounts.
Social Media Brand Building
Social media brand building is a vital part of your SEO (search engine optimization) campaign. Not only that, but it will help get your name out there among popular social media outlets and promote your business for a fairly low cost to you.
Social Networking in the Corporate World
Did you know that one person can mention brand names up to 12 times a day? Take this conversation for example:
“Did you see my new iPhone?”
“Yeah, I’m not sure I like Apple products.”
“Are you crazy? Apple is on the cutting edge with this kind of stuff!”
Posted in Social Media Tagged apple, brand name, comcast, Facebook, MySpace, Reputation, social networking, Twitter Leave a comment
Legal Social Media Policy for Corporations
Though many businesses are still reluctant to get on the bandwagon, developing a legal social media policy for your corporation can be highly beneficial to their profitability.
Optimum7 can partner with legal counsel to develop a working social media policy for your corporation that will be legally binding, so that you can finally reap the advantages of allowing your employees access to social media sites while still protecting your businesses. As an SEO company, we understand the positive impact that granting social media access to your employees can have on your bottom line.
Does Twitter Affect SEO and Google Rankings?
My friends, the answer is yes. If you have an old Twitter account, or worse don’t have one at all, it’s time to stop resisting and get on the Twitter bandwagon, because it can help your SEO rankings apparently.
Tweeting matters
A recent article by the editor-in-chief of Search Engine Land, Danny Sullivan stated that Twitter can impact your SEO and Google rankings, so you better get Tweeting. Sullivan pointed out that:
Posted in Social Media Tagged followers, google rankings, Inbound Links, retweets, SEO, seo rannkings, Spam, Twitter 1 Comment
Does Social Media Affect SEO (Search Engine Optimization)?
Yes, yes and yes. Social media is just another way to generate backlinks to your site, which might help you rank higher –depending on what people are saying about your business.
With the popularity of social media rising, specifically Facebook well over 500 million users and growing, it’s a market you can’t afford to ignore. That’s thousands of potential leads, customers and contacts for your business. Additionally Facebook has its own pay per click campaigns so you can reach out to even more users, specifically by their interests, age and gender if necessary. Facebook has also recently introduced a whole new level of ecommerce on their site, so all your business has to do is tap into it.
Posted in Social Media Tagged Ecommerce, Facebook, generate backlinks, rank higher, re-tweet, Search Engine Optimization, SEO, Social Media, Twitter Leave a comment
Social Media Legal Rules
Back in the old days, companies were always leery of jumping on technologies and new mediums that they perceived would damage their security and drive down employee productivity. Many still are. When telephones first came out, employers thought they should never have one on each employee’s desk, because then they would call people all day. When personal computers were new, many of the employees had to share them or they weren’t allowed to have personal disks, because employers were afraid that employees would not spend their time doing company business, or would leave the premises with copyrighted, proprietary information and take it straight to their competitor. Then there were company laptops, company cell phones and being able (or unable) to access the internet at work. The cry was still the same: employees will stop working and security will be compromised.
Social Media Laws
Social media laws / guidelines are still pretty murky at best at most companies. While many corporations are aware that they need to have a social media presence, that they need to wage social media marketing campaigns, and that they have to actively manage their company’s online social reputation, very few are wading in to take advantage of the many benefits that could come from allowing their employees access to social media sites while at work.