Search Engine Optimization (SEO) provides small businesses the realistic opportunity to effectively compete online with businesses of all sizes. This includes businesses that have a physical, so-called, brick and mortar presence and / or those who have just an online presence. It also includes businesses that seek to be found only by those in a local or regional geographic area as well as those that seek new business nationally or even globally.
The opportunity that SEO offers to small businesses becomes clearer by understanding a few basic facts / factoids:
Advances in the Internet have completely changed the playing field for small businesses trying to build a brand identity and establish a web presence for themselves. The changes have come so fast and have been so dramatic that it can be intimidating to try to keep up with them, but it’s important to know the landscape, and to have an understanding of some web marketing basics. The more small businesses understand about SEM (search engine marketing), the better they’ll be able to take advantage of the benefits of web marketing and