Category Archives: SEO Keywords

SEO Niche Term Research

Developing niche term research can be quite challenging. Especially when you are not very experienced or not aware of how proper keyword topic research is executed. However, it is not as difficult as you may think. In order to successfully do niche research, you need to determine which keywords may be beneficial to your bottom line. There are several factors that take place before doing – Niche Term Research.  Here are some suggestions that will help you:

       Research Tools:

  • Spy Fu – $79 Annual Fee or 30 day Trial.
  • Google AdWords Tools –  Free
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Keyword Density

Once upon a time, keyword density was all that was required for the possibility of high ranking in the popular search engines like Yahoo, Altavista and early Google. A certain percentage of relevant keywords scattered throughout your content and your search engine optimizing (SEO) work was practically done. My, how times have changed. Now it takes a lot more than a few keywords floating around to have any significant standing. Yes, you still want to be sure that you have relevant keywords in your content, title and meta-description because these elements are still evaluated. But be sure not to get too caught up in just these facets as there are other factors that prove to be even more relevant in terms of successful SEO.

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Niche (Long Tail) vs. Broad SEO Keyword Strategies

Once you have discovered a need to optimize your website, you are likely to be faced with lot of decisions. One of the most important is whether to focus on niche or broad SEO strategies. Understanding the differences between the two can make this decision a lot easier.

Niche (Long Tail) SEO Strategies

It is easiest to think about your niche market as your specific market; the people who are most likely to purchase your product or service. For example, if your online business sells organic dog food, your target niche market would be dog owners who have gone ‘green.’ You would want to avoid the more generalized keyword of ‘pet food’ for the purpose of developing a niche SEO strategy. Instead, your keywords might be “organic pet food”, “Organic dog food”, and “Natural dog food”.

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