Small businesses seeking to generate online business success face many significant issues that need to be thoroughly understood to achieve their goals. One thing for certain … you will need to have a well-designed, engaging website and that website needs to be found by those who are looking for you online through search engines, the social media, et al. Being found is no easy task as anyone who has tried it will tell you. It requires SEO (Search Engine Optimization) and mastering it to be successful. This is a central issue. What is “mastery” of SEO? Can you do it? Can someone else do it? How do you find someone else to do it, especially if, like most small business owners, you are completely focused on the business of your business and can’t devote the time and attention that SEO requires? Here I will provide our readers with the key issues and components to be aware of, the considerations involved and the options available to small businesses.
Category Archives: SEO
SEO for Small Businesses
SEO Value for Businesses and Clients
If you are an Internet Marketing Company and you are providing Search Engine Optimization (SEO) services, the actual real value that you are providing may not be nearly as obvious to your clients as it may be to you. Professional SEO Companies are constantly working on dozens upon dozens of processes involving onsite and offsite SEO all focused on increasing rankings and traffic to their clients’ websites. At the same time you are monitoring and measuring progress using analytical tools of all kinds including Google Analytics, Omniture, SEOMOZ, SpyFu and there are literally hundreds of others. While you may be intimately familiar with the stats and the progress or lack thereof, your clients are busy doing the business of their business and do not have the time or even the interest to know all of the things that the SEO may know on a micro-granular level. At the same time, the bottom line is the bottom line and the SEO Client needs to know what progress is being made in ways that they can readily understand. Ultimately, when decisions are made whether to renew your SEO Agreement, it comes down to ROI; how much did I invest in SEO and how much new business did I get and is it worth it?
SEO Challenges; The Business Uncertainties of SEO and How to Deal with them
If you are an SEO Company, you certainly have a full plate of business uncertainties that will always keep you on your toes. There are many different types of uncertainties and each of them requires a plan of action or strategy to effectively deal with them. The uncertainties range from the technical side such as Google algorithm updates like Panda to sales uncertainties due to the inherent costs associated with Professional SEO Services to economic uncertainties, personnel uncertainties, support network uncertainties and client uncertainties. As the President and CEO of Optimum7, I feel I have something to offer the online community in sharing these and how we effectively deal with them.
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Strategies and Tools to Backlink Efficiently for Authority
The most frequently asked questions on the Internet include: “What is a Backlink”? “Why is backlinking so important to drive traffic and online visibility?” “Why does Google pay so much attention to Backlinks”?
For those who have no clue what a backlink is all about, here’s a brief description.
What is a backlink? And Why does Google pay so much attention to Backlinks?
How to Analyze a Website for SEO and What to Expect from SEO in 6-12 Months
It’s no question that an initial review of a prospect’s website by an SEO Company can come off as a weak analysis because it is mainly software driven and not a painstaking human analysis. It really is a conversation starter which can lead to more of an in-depth analysis leading to an effective strategy to take the prospect’s website to the next level on Google. It’s almost impossible to rely on software alone to do an analysis of a website in terms of Google visibility or authority. An analyst (a human being) must look at the data and review the hundreds of elements that might play a role in the custom strategy to be proposed for the business’ website.
Future Proofing your SEO; Avoiding Future Algorithm and Panda Updates
Let’s take stock in this past hectic year in the Search Engine / Marketing Industry. In 2010 alone, former Google CEO Eric Schmidt reported in front of Congress, that over 516 individual changes were made in the Google search algorithm. This was the first time that Google publicized any precise data on the quantity of changes to their algorithm. It’s speculated that their algorithm underwent more than 600 changes in all in 2011.
Overstock and JC-Penny SEO Debacles
Ranking on Search Engines: Tools, Steps & Strategies
The acronym “SERP” is one that is thrown around a lot, not only within the SEO/SEM and internet marketing industry, but also in more generalized online business information. Where your business ranks in search engine results has everything to do with how successful your business or website will be online. Since even the statistics of users who go to page 2 of search results is falling, you must rank on page 1 for targeted, relevant keywords and phrases; without it you get almost no traffic. Page 1 search engine ranking is imperative in order for a business to do well online, effectively attract new visitors, and improve business results. From the moment a user’s search results are displayed for a given query, to the moment they click on a link, go to a site, browse, and decide upon a purchase – all stems back to which site was visible and ultimately which site impressed the user by offering the most value and relevance.
Google Algorithm Changes; Last SEO Updates of 2011
Google has announced yet another series of Algorithm changes. It’s nice to see that they’re trying to be more transparent because this gives us the opportunity to directly deal with the changes without having to guess and wonder after the fact about what they have done. It’s kind of starting to look like an adult conversation. Optimum7 will dissect all this information for our readers who might not know what the changes are or might not understand what the most recent changes mean for search. You can see the full update list here at Google’s Inside Search Blog.
Most Recent Google Algorithm Changes; 10 Recent Algorithm & SEO Elements
Google announced today the most recent 10 algorithm updates that they implemented. Matt Cutts and Amit Singhal hinted of these changes last Wednesday at the Pubcon Marketing Conference in Las Vegas, so it was interesting to see these posted right after the event. I wanted to take some time and dissect all this information here for people who might not understand what all of this means for search. You can see the full update list here at Google’s Inside Search Blog.
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SEO Checklist (Search Engine Optimization); On-Site, Design, Content and Quality Backlinks
Once you have a website in place, traffic from the search engines is vital to connecting with new prospects. The search engines promote content they believe will be most useful to users. Unfortunately, search engines might not always see content the same way humans do. Webmaster must ensure their sites employ search engine optimization (SEO) tactics to show both the search engines and the users the value of their sites. These are the items we examine when working to improve SEO on a website;
SEO Checklist – On Page Optimization
How to Improve My Website SEO (Search Engine Optimization)
Google and the other search engines might send organic traffic to your website as long as you target the right keywords and apply the correct search engine optimization (SEO) tactics to your site. Make sure you have these five areas covered on your website to ensure steady traffic to your site;
1. SEO Keyword Research
At the heart of any SEO plan are the keywords the site targets. Keywords are the words or phrases searchers might type in the search bar when searching for information, products, or services.
SEO for Flower Shops
Whether you are a small flower shop or part of a larger flower shop franchise organization, one of the things you need to pay attention to on your website is search engine optimization. Flower shops and florists depend on customers finding out about them via the Internet or from other marketing sources. Search engine optimization can help your business grow by bringing in more customers and translating website traffic into sales.
The Importance of Search Engine Ranking & Analytics