New Rules of SEO and Content Marketing

Ranking algorithms are becoming smarter and methods that used to work at boosting rankings are quickly falling out of favor with Google and other search engines. Let’s look at what best practices are going to benefit online marketing efforts in 2015. First we need to ask ourselves…what is value? Rather than appealing to search engine crawlers, […]

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Small Marketing Agencies Can Compete With Major Brands in SEO

Small Marketing Agencies Can Compete With Major Brands in SEO

Whenever you read a comment section about something related to Google, you’ll see countless SEMs complaining that Google’s hiding keywords or randomly ranking results to make SEO more difficult for smaller agencies, that they favor big brands and are trying to eliminate small agencies entirely. The fact is that Google loves money — as we […]

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How to Survive as an SEO Newbie

Congratulations, you’re hired! You’re now officially the new kid on the block… but when is it that you stop being considered the “newbie”? Well, some say it takes an average of three to six months for a new employee to truly understand their duties and tasks to optimally perform what is expected from them. Others say it can take up to a year for a “newbie” to become completely integrated into the work culture and finally start making a real difference.

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The 10 Commandments of SEO

With the rise of search engine popularity, and its ultimate incorporation into people’s daily lives, getting visible on the first page of Google has become one of the most important aspects of online marketing. Competition however is fierce. As evidenced by the recent Google Algorithm Updates; Panda and Penguin, changes in this industry happen quickly and often without warning. While not every Internet marketing strategy is implemented in every industry at the same levels of intensity, there are a few universal truths for anyone who wades into the floodwaters of search engine optimization. So while this article is meant in good fun, these are the most basic and essential rules that every SEO should live by.

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SEO History and its 4 Common Threads

Poet and philosopher, George Santayana said it best. His wise words of wisdom have even inspired the proverbial saying of “history repeating itself”. What’s interesting to note is that the history of Google updates and consequent anxiety felt by SEOs and business owners across the board is a fine example of this popular truism.

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Online Reputation Management Basics

Reputation Management is no longer the sole purview of traditional public relations. Advances in computing, the Internet and social media have completely changed the game. Today, your reputation is dependent on public perceptions formed both offline and online.

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