Category Archives: SEM

How Do I Put an RSS Feed on My Web Page

How Do I Put an RSS Feed on My Web PageRSS (Really Simple Syndication) is one of the many ways you can promote your website. It allows you to get your content out there for users who might be interested in your industry, services or products. Even though the implementation and use of RSS feeds might look complicated and hard to many people, it actually is a very easy and straight forward approach to syndicating content.

There are a few but very important elements in using and benefiting from RSS feeds. We have tried to make it as easy-to-understand as possible here:

1- Create an RSS Feed

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Why Do We Need Marketing?

Why Do We Need Marketing?For anyone who runs a business of any kind, you’ll know that the true question is not whether we need marketing, but how much do we need? A store owner can have the best products available on the market, and a top notch staff, and they will still flounder financially if no one is able to find their product. Even word of mouth is a form of marketing. It’s impossible to simply put out a great product and expect to get financial rewards. As with any business, it takes money to make money. An investment in marketing is equally, if not more important than, the investments you make inventory and staff.

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What is Black Hat SEO?

What is Black Hat SEO?Black Hat SEO tactics are practices used by unethical SEO companies, and online marketing sites to trick search engines into giving them a higher ranking than they deserve. Black Hat SEO delivers fast results, but is ultimately very bad news for the users. So why is Black Hat SEO frowned upon, if it works (albeit temporarily)? Black Hat tactics are considered unethical, because they almost always break the rules of search engines. In addition to that, sites that use Black Hat SEO techniques make for a near universally bad user experience. There also some pretty severe repercussions for using Black Hat techniques. When search engines discover that these methods are being used, they will often block those sites from search results, rendering the site essentially useless.

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What Companies Use Viral Marketing?

What Companies Use Viral Marketing

Viral Marketing has become a very trendy way to promote and brand products/services of a company or organization. Many groups/companies are now using this strategy to get their message out. One of the most effective ways of implementing a viral marketing campaign is through videos. Many major companies are using videos to attract a wide audience. These videos can be seen on various social media sites such as YouTube, Facebook, MySpace, Digg, among others. Due to the progression and success of viral videos as a marketing technique, this approach has been used more and more. Here are some major brands that use viral marketing videos.

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Organic Search Engine Rankings

Organic Search Engine Rankings

Wikipedia defines Search Engine Optimization (SEO) as the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

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Improve Web Site Search Engine Rankings

Improve Web Site Search Engine Rankings

If you have a website and you are either not ranking for what you believe to be your most important keywords or terms or you just aren’t getting the amount of traffic you are seeking, you need to Improve your Website’s Search Engine Rankings for your most relevant keywords. Here is a brief outline of our processes that we use so successfully for ourselves and for Optimum7 clients.

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Web Design – Jax FL

Web Design - Jax FLThousands of new websites are created daily and you might agree that not all websites are created equal.  If you search on the internet, you can find ways to create your own website or blog and ultimately design it on your own. This is okay but if you are planning to make money through your site, you are sure to find yourself at a serious disadvantage. To generate or increase profits, whether it be through a direct purchase e-commerce store or as a source for new sales leads, then you should seriously seek to invest in an internet marketing firm to design your website AND apply professional optimization processes and techniques to maximize ROI.  Research Internet Marketing Companies and try not to limit your search geographically as this will only limit your choices and very possibly your best choices. Today’s technology  Provides online collaboration and communication that exceeds what we have all been used to in the past with just local choices.

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The Definition of Viral Marketing

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Viral Marketing is somewhat of a new strategy, being coined within the last 12 years.  The interesting thing about viral marketing is that it uses people as a medium to pass on a certain message.  The strategies come into play when people are being engaged through the message.  A good example of for viral marketing is the forward messages you get in the form of text messages and email.  One day someone thought of the idea to attach a meaning to the context, forward it to all of his or her contacts, and request that they forward it as well.  Eventually this message reached thousands of people.

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Search Engine Optimization Rules

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There are many rules to Search Engine Optimization, if we mentioned all the rules here, I think it would easily take over 300 pages. Therefore, we will list the most important Search Engine Optimization Rules. These are all “Must Do” rules and should be the first tasks to complete in an SEO project.

  1. On Site Optimization – This was the only way SEO was possible in the 1990s. However, it’s still valid today. The Title of the page is the most important element on the site. “Meta Description” and “Meta Keywords” can still make a difference although some SEOs would disagree.In our experience, an “H1 Tag” and “Image Alt Tags” are essential as well. Of course, the competition should always be analyzed before making these edits or changes. Overall, the page must be relevant to the term which is targeted.
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Search Engine Marketing

Search Engine MarketingSearch Engine Marketing (SEM) is a term that has created some confusion over the years. It is used by some Internet Marketers and Online Advertisers for what is commonly referred to as Paid Search or Pay per Click (PPC) vs. Search Engine Optimization which always refers to Organic Search Results. Optimum7 and many others use Search Engine Marketing to refer to all marketing methods and processes involving both organic and paid search results.

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Advanced SEO Services

Advanced SEO Services, in general, can be best described as the intensified use of quality SEO processes to achieve top SERP (Search Engine Result Page) rankings for the most competitive keywords and industries on the web.  Here are some examples of Advanced SEO Services:

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  1. Competitive Site Backlink Analysis – determines the sources and locations of the strongest backlinks of the top competitors on Page 1 SERPs.  The objective is to at first, create a tie score with the competitor in terms of where all of the high value backlinks come from.
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What does SEO Stand for?

what-does-seo-stand-forThe acronym SEO is most commonly known for the words Search Engine Optimization.  This sounds very technical, so what does it all mean?  Most of us go on to Google every day and search for something.  Whether it is a product or service we desire, news, people, or just general inquiries, Google is the most commonly used and searched platform in the world.  There are other sites such as Yahoo, MSN, Altavista, and Ask Jeeves just to name a few that we occasionally use; these are considered search engines as well.  For those of you who are new to this planet, out of touch with technology, or have been living with a tribe deep in the Amazon for the last 15 years, allow me to explain what a search engine actually is.  According to my MAC dictionary widget (provided by dictionary.com), a search engine is a program for the retrieval of data from a database or network, especially the Internet.  In laymen terms, you type in the search bar what you want to find, and the search engine does its best job at helping you find it.

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