Category Archives: Search Engine Optimization

PubCon Conference

Eleven years ago, PubCon began as a conference for the first generation of search engine optimizers and webmasters in a London pub. Today it is one of the largest conferences dedicated to internet advertising, search engine optimization and marketing, and social media marketing. Conference attendees normally include media buyers, web designers, programmers, developers, publishers, website owners, e-commerce executives and creative directors.

It is held twice annually. The spring conference is in Austin, Texas. During the fall, the conference convenes in Las Vegas, Nevada in November.

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Improve Your Search Engine Rankings

Your website is an essential part of a successful internet marketing campaign because it provides information about your products and services to potential customers. Building your business requires increasing the amount of traffic to your site. To attract and appeal to users, you need to boost your visibility on search engine results pages. Your ranking on a search engine is what users look at when deciding if your site is relevant and reputable. To increase the visibility of your site, you can use search engine optimization (SEO). An effective SEO strategy can improve your site by making it more user and search engine friendly.

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Miami SEO (Search Engine Optimization)

There are a lot of emerging online companies in South Florida. Entrepreneurs are looking for innovative ideas to begin their online ventures. There are also several emerging companies catering to the hospitality, import/export industries and more. These companies are looking to have great standing presence on the search engines in hopes of gaining more business. In order for a business to really thrive in today’s economy, an online presence is necessary. Your business should strive to have great internet visibility. The way to obtain this visibility is through successful search engine optimization (SEO).

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SEO Web Marketing

SEO (Search Engine Optimization) Web Marketing is a must if you are looking to improve the visibility of your website in the search results of the major search engines. In this day and age, the success of your business is largely dependent on how successful your web marketing campaign is. You may have noticed that most consumers are taking to the internet to make decisions on where and what to buy. What you want is to be the first company considered when the product or service in your niche is up for grabs. This isn’t impossible to do, but it will take hard work and dedication. You must be willing to do it all because your business is worth it.

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SEO Management

Search engine optimization (SEO) is the process of improving your website’s visibility on a search engines (i.e. Google, Yahoo, Bing, etc.) through organic search. The higher on the page and the more frequently a site appears in a search engines search results, the more visitors the site will receive from the search engines. The 2 notable forms of marketing  are SEO or Pay per Click (PPC) listings. SEO listings are organic (natural) and represent the 10 most relevant web pages as rated by Google for the keyword being searched. The listings are considered organic because no money is paid to the search engines for the placement or frequency of these listings. The placement and frequency is achieved solely through successful SEO.

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Social Media and Blogging for SEO

Social Media and blogging are two ways to help drive your search engine optimization (SEO) strategy.  Before diving into how this works, let’s look at what SEO is and how it can help your business.

Search Engine Optimization

SEO is a long and involved process that can help you to rank higher in a Google, Yahoo or any search index.  Search results for a specific term can be made up of millions of pages, and if your site doesn’t fall on the top, it isn’t going to be visible.  In fact, fewer and fewer people are sorting through indexes past the first page.  Most won’t even scroll down to the bottom of the search results page.  So, it’s absolutely vital that you appear as high as possible on that first page, so that your business can get more traffic, more leads and more productivity from a search index.

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Monitor SEO Strategy

It’s important to monitor your SEO strategy in order for it to be successful. Search Engine Optimization is a complex process that needs constant overseeing and tweaking in order to be successful for your company.

SEO (Search Engine Optimization)

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Google Instant Preview and SEO

The introduction of Google’s Instant Previews has brought with it an increased need for organic SEO rankings as well as a targeted landing page that’s informative and to the point. Now before users clicks the search result and goes to your site, they can preview whether your site is relevant to their searches or not. Bottom line:  If you don’t have enough quality backlinks to boost your organic rankings in the SERPs and if your pages are not specifically targeted for the keywords you are optimizing for (including textual and design elements), you are likely to get less traffic and leads from organic results.

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What is SEO?

SEO, or Search Engine Optimization, is a complex set of strategies implemented to increase your company’s website rankings in the SERPs, or Search Engine Results Pages, which can lead to increased visibility, leads, sales and profits.

At Optimum7, we understand and successfully employ these strategies for our clients, and in the process improve their bottom line.

To get your business ranked on the coveted first three pages of Google’s SERP is not as easy as you might think. Once you get there, your job is not over: you have to maintain the strategies that worked to keep you there. The market changes and users’ habits change over time as well. You need a strategy that not only works, but is adaptable enough to be tweaked in order to remain competitive in your market niche.

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Search Engine Copywriting

Writing just to attract the search engine robots does not work anymore in SEO. Neither does churning out content that is loaded with nonsensical terms and your company name repeatedly. Believe it or not, Google’s sophisticated algorithms can distinguish between low quality content versus content that has substance, not to mention that the users will be able to also identify bad content.

Over the last few years, content farms posing as SEO (Search Engine Optimization) marketing companies have preyed on businesses who want to be successful in the online marketplace, but whose personnel doesn’t necessarily have the internet technology expertise to determine what it will take or even that  they are being duped.

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Bing Auto-Suggest Search and Google Instant Search

Does Bing Auto-Suggest and Google Instant Search affect SEO?(Search Engine Optimization) Yes they do; they each limit a user’s options, narrowing your chances at gaining a visitor.

The important concept to keep in mind if you’re trying to rank on Google and Bing is that they work in almost opposite ways. Google has the lion’s share of the market, most people perform searches there and thus most businesses try to rank there. Bing on the other hand only has 30% of the market. So while Google has to come up with ways to adjust their algorithms to compensate for the millions of results that could end up being irrelevant to the user’s query, Bing starts out by limiting the number of sources to begin with.

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