Category Archives: Search Engine Optimization
Differences in SEO Strategies for Google, Yahoo and Bing
Anyone who has a website knows that search engines are the boss. If they're not happy with the content of your site, then no one is because it will never be found by anyone else. Understanding what they ‘like’ and avoiding the things they don’t is the best way to get results. Historically, Google has been the powerhouse – garnering the overwhelming majority of searchers. The reason for this is straight forward; real people love Google because the results are fast and relevant. With the recent release of Microsoft’s Bing and their partnership with Yahoo, there is more hope for more formidable competition. There are a growing niche of Bing lovers now preferring this search engine based on some of its unique display and access functionalities. Still, it is still a relatively small player, albeit moving in the right direction. BUT – how do you optimize a website to achieve first page results on all three of these major engines.
Posted in Search Engine Optimization Tagged Backlinks, bing, Content, Google, Internet Marketing, Keywords, SEO Strategies, Yahoo Leave a comment
Avoiding SEO Fraud / Schemes
Everyone is looking for ways to increase traffic to their website. Search Engine Optimization, or SEO, is sought by many businesses, large and small, in an effort to drive more traffic to their websites to increase sales and profits. This is a reasonable approach as you can’t expect more website traffic without significant increases in keywords rankings. However, if you are seeking fast results measured in days, weeks or even a few months, you are setting yourself up for wishful thinking and ultimately vulnerable to SEO schemes and “tricks.” Unfortunately, SEO can take a large amount of time, effort and skill. So, those looking for a quick fix are vulnerable to false and misleading claims of fast and meaningful results.
Questions to Ask an SEO Company
If you have made the decision to outsource your Search Engine Optimization (SEO), you may be surprised to see just how many companies will be competing for your business. Any Google Search will yield tens of millions of results! Starting on page 1 of a Google search is a good idea since that is where you want to be for your own keyword search set.
How Many Keywords Should My Site Target?
By now, we all know what keywords are and how vital they can be to the success of our websites. Making the decision to optimize your site with keywords is the first step in creating a highly visible site – one that gets a lot of hits. Figuring out just how many keywords to optimize is the second. This is a difficult question to answer, but not impossible if you sit back and thoroughly think about what your purpose is and how you can achieve your goals. In some cases, four or five keywords may be sufficient. In others, it may be necessary to optimize for many more, even thousands
Posted in Search Engine Optimization Tagged brainstorming, Google, increase visibility, Keyword Research, search volume, SEO, web tools, websites Leave a comment
How Do I Optimize My Site for Google
Optimizing your website in order to improve its visibility and search engine rankings is a critical part of your business plan. The following highlights what we at Optimum7 feel you need to know about optimizing any commercial website.
Posted in Search Engine Optimization Tagged bing, commercial websites, directories, Google, How To Optimize, Keyword Research, Link Building, Optimize Site, RSS Feed, SEO, Sitemap, Yahoo Leave a comment
What Is a National SEO Campaign?
Your problem: you are located in Small Town, USA and manufacture hand-blown glass vases. You want to sell your product throughout the nation, but your current website just isn’t netting you results. In fact, when you try to search for yourself, you realize your website is ranked number 453 – no one is ever going to find you.
Blogging to Increase Your Search Engine Rankings
Promoting your website increasingly requires innovative and engaging methods. The sheer number of business websites currently available means you have to find a way to make your site stand out and rank higher with all the major search engines. One of the easiest and most effective ways to do this is by blogging.
How to Choose the Right Keywords for SEO
We have all heard the buzzword ‘Keyword’ and most of us know what it is. Most of us don’t know what a huge impact the correct keywords can have on the amount of traffic your website receives. Properly chosen and utilized keywords are at the fundamental core for improved search engine rankings. Poorly chosen keywords can mean continued oblivion for a non-ranking website. At first glance, the process of picking keywords seems easy – they’re just words that are related to your site right? Not necessarily so. Learning what rules govern keyword selection and using select tools to analyze and choose words is imperative for the success of any website.
Posted in Search Engine Optimization Tagged Content, Google, Internet, Keyword Research, keyword tools, Keywords, niche market, search engine rankings, SEO, websites Leave a comment
Online Marketing and Copywriting
Copywriting is nothing more than using words to advertise your ideas, products or services. Traditionally used in print media or television and radio spots, copywriting has evolved to encompass online marketing campaigns. Like traditional copywriting, online copywriting must be written with the sole purpose of persuading the reader to take some action, be it purchasing a product or service or filling out a form.
How to Hire an SEO Professional
Whether you wish to outsource Search Engine Optimization (SEO) Services or hire an SEO Consultant it is critical that you create an internal process that you will closely to follow to search, evaluate and ultimately decide and hire the right SEO Professional for your business. Your process should not be complicated as it should closely parallel the process you should already be following when hiring a key employee.
Posted in Search Engine Optimization Tagged Backlinks, Google, Internet Marketing Services, Keywords, Online Marketing, Search Engine Optimization, seo consultant, SEO Professional, websit Comments closed
Effective SEO Tricks