With another Google algorithm change imminent, Internet Companies will begin to deal with another challenge with sites that are considered “over-optimized”.
What is “Over-optimization?”
Google’s Matt Cutts took a question where a user asked if over-optimization was an issue. Cutts’ response can be heard here …
For Google and other search engines, over-optimization is “a euphemism for a little spammy.” Things like keyword density and hidden text are what annoy people. When you bring users in, they notice bad content. A bad layout, too many ads or keyword-stuffed articles essentially do you in before Google’s increasingly sophisticated algorithms and crawlers can. Your users are the ones who will be turned off, and your competitors will simply laugh at your attempts, which brings us to the crux of fighting off the ever increasing scrutiny of search engines.
Search Engine Optimization is the art and science of providing content that either solves problems for or entertains a target audience in a manner that is recognized and respected by the search engine bots. If a company does not rank well in the search engines, potential customers will not find it when searching. Companies without a solid SEO strategy are doomed to spend all their resources on paid advertising that has a very short shelf life, rather than SEO web content that can last and rank for years.
Everyone is looking for the Holy Grail of Search Engine Optimization (SEO): that exact combination of words and tags that will propel a page to the top of the rankings. As a consequence, Google keeps changing its algorithm to prevent people from using technological tweaks to trump user experience in the search engines.
At first mention, SEO (
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There are three basic parts to how Google returns search results for any given search. The first of these three parts is known as a crawler, also called spiders or bots, followed by indexing and then the query processor compares its indexed pages to the search query, resulting in links to pages most relevant to the query.
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The use of SEO (
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