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	<title>Internet Marketing Articles &#187; Search Engine Marketing</title>
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	<link>http://www.optimum7.com/internet-marketing</link>
	<description>Online Marketing Done Right</description>
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		<item>
		<title>PPC Campaign Management; Why You May Need a New Campaign</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/ppc-campaign-management-why-you-may-need-a-new-campaign.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/ppc-campaign-management-why-you-may-need-a-new-campaign.html#comments</comments>
		<pubDate>Wed, 29 Jun 2011 03:58:46 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Advertisement]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[PPC campaign management]]></category>
		<category><![CDATA[PPC Campaigns]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[split tests]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4503</guid>
		<description><![CDATA[PPC campaigns can drive targeted customers to your site and provide you with the analytical data you need to maximize conversions. In fact, because you only pay when someone clicks on your ads, PPC is one of the most cost effective advertising models available today. However, in unskilled hands, a Google AdWords marketing campaign can prove a waste of advertising assets that leads to inconclusive information and lost revenue. ]]></description>
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		</item>
		<item>
		<title>PubCon Conference</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-optimization/pubcon-conference.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-optimization/pubcon-conference.html#comments</comments>
		<pubDate>Wed, 25 May 2011 19:42:28 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[pubcon]]></category>
		<category><![CDATA[PubCon Conference]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4238</guid>
		<description><![CDATA[Eleven years ago, PubCon began as a conference for the first generation of search engine optimizers and webmasters in a London pub. Today it is one of the largest conferences dedicated to internet advertising, search engine optimization and marketing, and social media marketing. Conference attendees normally include media buyers, web designers, programmers, developers, publishers, website owners, e-commerce executives and creative directors.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search Engine Optimization Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/search-engine-optimization-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/search-engine-optimization-marketing.html#comments</comments>
		<pubDate>Mon, 04 Apr 2011 16:40:58 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[bing]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[offsite optimization]]></category>
		<category><![CDATA[onsite optimization]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[search engine optimization marketing]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[seo solutions]]></category>
		<category><![CDATA[visible organic listings]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3928</guid>
		<description><![CDATA[Search Engine Optimization is the process of utilizing search engine marketing to promote a website resulting in highly visible organic listings on major search engines including Google, Yahoo and Bing. Generally speaking, the more frequently and higher a site appears in the search results, the more visitors the site will receive via the search engine. There are 2 effectively utilized forms of search engine marketing: Organic Listings and Pay per Click (PPC).  Pay per click is an advertising model used on many search engines where advertisers pay the search engine when the ad is clicked and for prime positioning on the search engine site. If you take a look at Google, you may notice that there are a few listings posted on the side of the search results and there may even be listings in a shaded color at the top of the search page. These are the PPC listings which are usually sponsored ads.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Create a PPC Ad</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/how-to-create-a-ppc-ad.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/how-to-create-a-ppc-ad.html#comments</comments>
		<pubDate>Fri, 11 Feb 2011 20:53:44 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[ad groups]]></category>
		<category><![CDATA[add ranking]]></category>
		<category><![CDATA[adwords certified]]></category>
		<category><![CDATA[categorizing your ads]]></category>
		<category><![CDATA[conversion rates]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[PPC ad]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[quality clicks]]></category>
		<category><![CDATA[relevant landing pages]]></category>
		<category><![CDATA[targeting keywords]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3694</guid>
		<description><![CDATA[An effective PPC campaign should have many parts to it.  So, it’s more than just creating a PPC ad.  It’s creating ad groups and properly categorizing your ads, targeting keywords, relevant landing pages and a host of other variables that contribute to a successful PPC campaign.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PPC (Pay Per Click) Consultant</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/ppc-pay-per-click-consultant.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/ppc-pay-per-click-consultant.html#comments</comments>
		<pubDate>Wed, 19 Jan 2011 14:09:45 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[campaign maintenance]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[Leads]]></category>
		<category><![CDATA[Long Tailed Keywords]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[ppc consultant]]></category>
		<category><![CDATA[ppc strategy]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3559</guid>
		<description><![CDATA[Hiring a Pay Per Click consultant can help ensure that you have a successful PPC advertising campaign.  It may seem unnecessary to hire someone to manage your PPC campaign, but it can really make or break a PPC strategy.  A properly executed PPC campaign needs constant maintenance and attention.  Do you have the time it takes to manage a successful PPC strategy on your own?]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/ppc-pay-per-click-consultant.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google AdWords vs. Microsoft adCenter</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/google-adwords-vs-microsoft-adcenter.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/google-adwords-vs-microsoft-adcenter.html#comments</comments>
		<pubDate>Thu, 06 Jan 2011 01:03:32 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[Microsoft AdCenter]]></category>
		<category><![CDATA[mobile ad]]></category>
		<category><![CDATA[PPC ad]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[PPC traffic]]></category>
		<category><![CDATA[text ad]]></category>
		<category><![CDATA[video ad]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3500</guid>
		<description><![CDATA[Google AdWords and Microsoft adCenter are both very useful tools when it comes to launching a PPC campaign. While there are some differences between the two, they can be equally efficient at getting your PPC campaign exposure.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/google-adwords-vs-microsoft-adcenter.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Average AdWords Pay per Click (PPC) Costs</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/average-adwords-pay-per-click-ppc-costs.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/average-adwords-pay-per-click-ppc-costs.html#comments</comments>
		<pubDate>Fri, 03 Dec 2010 00:32:24 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[CPC campaign]]></category>
		<category><![CDATA[ecommerce sites]]></category>
		<category><![CDATA[Google AdWords Company]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[PPC campaign]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3344</guid>
		<description><![CDATA[Embarking on a PPC (Pay Per Click) campaign is a big decision. Google AdWords dominates the industry when it comes to PPC, but how can you maximize your marketing dollars when competing with so many other companies? What will the costs be for you?]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/average-adwords-pay-per-click-ppc-costs.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Manage PPC; Prices and Costs?</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/manage-ppc-prices-and-costs.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/manage-ppc-prices-and-costs.html#comments</comments>
		<pubDate>Tue, 23 Nov 2010 21:28:51 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[manage ppc]]></category>
		<category><![CDATA[pay per click campaign]]></category>
		<category><![CDATA[ppc costs]]></category>
		<category><![CDATA[PPC Management]]></category>
		<category><![CDATA[ppc pices]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3303</guid>
		<description><![CDATA[Did you know that 30% of consumers and 50% of businesses trust the sponsored links that appear in a Google search? Those people have no problem clicking on those links first. So, now that you have your website, how do you tap into that market? And once you do, what is it going to cost you?]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/manage-ppc-prices-and-costs.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Landing Page Design</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/landing-page-design.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/landing-page-design.html#comments</comments>
		<pubDate>Fri, 05 Nov 2010 19:43:45 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[call to action]]></category>
		<category><![CDATA[increase conversion rates]]></category>
		<category><![CDATA[landing page design]]></category>
		<category><![CDATA[landing page success]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Prequalified Traffic]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3249</guid>
		<description><![CDATA[One of the most important elements of a website design is a landing page. These pages, where visitors first ‘land’ after clicking an advertisement or search engine result, are crucial to your success for several reasons. Every element of their design and layout needs to be focused on grabbing the visitors’ attention and convincing them to stay on your site, possibly convert into a sale. Typical users will decide to stay or leave within ten seconds. The overall design of each landing page should be targeted to prequalifed visitors, be clear and free of clutter, and include an obvious call to action. Landing pages designed by professionals with an expert focus on these three critical areas are the most effective.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/landing-page-design.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google AdWords Landing Pages</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/google-adwords-landing-pages.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/google-adwords-landing-pages.html#comments</comments>
		<pubDate>Mon, 01 Nov 2010 17:59:13 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google AdWords Landing Pages]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[SEO specialists]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3226</guid>
		<description><![CDATA[Building an innovative online business takes time, patience and ingenuity. Most leading Internet Marketing Professionals know it also takes a successful Google AdWords campaign. AdWords, Google’s version of PPC (Pay per Click) advertising, virtually leads the market in creative advertising solutions. Customizable and intuitive, the program allows online business owners to target prequalified traffic, which in turn generates higher conversion rates. When used simultaneously with a well thought out and implemented optimization plan, Google AdWords can have a big impact on the bottom line.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/google-adwords-landing-pages.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEM (Search Engine Marketing) Training</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/sem-search-engine-marketing-training.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/sem-search-engine-marketing-training.html#comments</comments>
		<pubDate>Fri, 08 Oct 2010 00:35:51 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Google Webmaster Tools]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[sem training]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3114</guid>
		<description><![CDATA[SEO (Search Engine Optimization) targets the natural (organic) listings of the major search engines i.e. Google, Bing and Yahoo. SEM (Search Engine Marketing) is a broader t term that includes both SEO, Sponsored Search also known as Pay per Click (PPC), Affiliate Marketing, Social Media Marketing and other online marketing methods.  Terminology aside, training for SEM is for those who seek to develop themselves into full time internet marketers and decidedly NOT for those who are running an online business.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google AdWords Management Services</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/google-adwords-management-services.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/google-adwords-management-services.html#comments</comments>
		<pubDate>Wed, 29 Sep 2010 02:49:40 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[conversion rates]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google AdWords Management Services]]></category>
		<category><![CDATA[Google AdWords Services]]></category>
		<category><![CDATA[Social Media Optimization]]></category>
		<category><![CDATA[Website Design]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3051</guid>
		<description><![CDATA[As an online business owner, one of the best decisions you can make is to work with a company that specializes in Google AdWords. Researching for the right Adwords Management Service is critical to more fully understand what you can expect, what your responsibilities are and to see for yourself case studies or other proof of success using Adwords in terms of CTR, Conversion rates and etc.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/google-adwords-management-services.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Business to Business Internet Marketing</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/business-to-business-internet-marketing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/business-to-business-internet-marketing.html#comments</comments>
		<pubDate>Tue, 21 Sep 2010 00:24:42 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[B2B marketing]]></category>
		<category><![CDATA[B2B marketing plan]]></category>
		<category><![CDATA[Business Internet Markteting]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[offsite optimization]]></category>
		<category><![CDATA[onsite optimization]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Sponsored Search Advertising]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3020</guid>
		<description><![CDATA[Unlike B2C marketing where businesses focus marketing efforts on direct consumers, B2B marketing focuses their marketing efforts on other businesses. With the end goal of selling services or products with businesses as opposed to individual consumers, B2B Internet Marketing has become a major focus for all online marketers.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/business-to-business-internet-marketing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Market Online Research</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/market-online-research.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/market-online-research.html#comments</comments>
		<pubDate>Tue, 14 Sep 2010 02:11:04 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Market Online Research]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Online Research]]></category>
		<category><![CDATA[Search Engines Optimization]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2979</guid>
		<description><![CDATA[To make your online business most productive, you must rely on an effective set of tools and extensive research to ensure that you understand your business, the demand for your services and the competition. The objectives of online market research are the same as traditional market research.  These objectives always include:]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/market-online-research.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website Search Engine Ranking</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/website-search-engine-ranking.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/website-search-engine-ranking.html#comments</comments>
		<pubDate>Thu, 01 Jul 2010 20:11:50 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Backlinks]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Engine Ranking]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Visibility]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Website Search Engine Ranking]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2668</guid>
		<description><![CDATA[Have you ever stopped to wonder just how search engines come up with pages and pages of results for a search? Most search engines rely on a confidential algorithm to determine how relevant each website is to a particular search. While all of the factors used by the major search engines are not known to us, many of them are or can be deduced by looking at top ranked websites. Most webmasters understand that website search engine ranking is dependent on a number of factors that they can control. Properly utilizing these critical techniques is the best way to improve your rankings. In general there are five main areas to focus on.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/website-search-engine-ranking.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Paid Search Engine Marketing Pricing</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/paid-search-engine-marketing-pricing.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/paid-search-engine-marketing-pricing.html#comments</comments>
		<pubDate>Thu, 24 Jun 2010 16:32:15 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Banner Ads]]></category>
		<category><![CDATA[Google Content Network]]></category>
		<category><![CDATA[paid campaigns]]></category>
		<category><![CDATA[Paid Search Engine Marketing]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[Pricing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2616</guid>
		<description><![CDATA[Deciding to add a paid search engine campaign to your online marketing plan is one of the fastest ways to get found online. The world of pay per click advertising can seem confusing and overwhelming. From different plans, to the process of bidding, some online business owners quickly fall into a money drain simply because they do not have the time or knowledge to properly plan and execute a Paid Search Marketing plan. Understanding how paid campaigns work, the different options available and even paid search engine marketing pricing can help you put together a campaign that will be successful and profitable.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/paid-search-engine-marketing-pricing.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keyword Search Engine Ranking</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/keyword-search-engine-ranking.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/keyword-search-engine-ranking.html#comments</comments>
		<pubDate>Wed, 16 Jun 2010 17:46:05 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Keyword]]></category>
		<category><![CDATA[keyword analyzer tools]]></category>
		<category><![CDATA[keyword tool]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Search Engine Ranking]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Spyfu]]></category>
		<category><![CDATA[wordtracker]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2575</guid>
		<description><![CDATA[If you run a search query, you know that even the most unique of search terms will result in thousands, if not millions of search results. Truth is, there are so many websites on the Internet, it is almost impossible to fathom. As an online business owner, one of your most important jobs is figuring out how to move your website up that long list of websites to the first page of results. Because most surfers will only look at results listed on the first page, Search Engine Optimization (SEO) has become a booming industry. The technique of keyword search engine ranking is perhaps the most important aspect of optimization.]]></description>
		<wfw:commentRss>http://www.optimum7.com/internet-marketing/search-engine-marketing/keyword-search-engine-ranking.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is Search Engine Marketing (SEM)?</title>
		<link>http://www.optimum7.com/internet-marketing/search-engine-marketing/what-is-search-engine-marketing-sem.html</link>
		<comments>http://www.optimum7.com/internet-marketing/search-engine-marketing/what-is-search-engine-marketing-sem.html#comments</comments>
		<pubDate>Tue, 23 Feb 2010 19:21:57 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Conversion Optimization]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEMK]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1871</guid>
		<description><![CDATA[By strict definition, search engine marketing refers to strategies that are aimed at boosting a company’s web-based visibility, meaning that it shows up near the top of search engine results (i.e. Google or Yahoo). This is typically done a couple of different ways: through paid placement, like Google’s Pay per Click model Adwords, and Search Engine Optimization (SEO).]]></description>
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		<slash:comments>0</slash:comments>
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