Category Archives: Marketing
Increased Awareness of SEO & SEM
Search Engine Optimization (SEO) is the set of processes focused on achieving high organic rankings on the major search engines such as Google. SEM (Search Engine Marketing) is actually a broader term that includes SEO and many other Internet Marketing processes including PPC advertising, Social Media Optimization (SMO) and Social Bookmarking. Businesses of all sizes are becoming increasingly aware of these terms and the relative importance of these processes as essential to online success.
Posted in Marketing Tagged Backlinks, Google, Off-Page Optimization, On-Page Optimization, organic ranking, SEM, SEO, smo, Social Bookmarking Leave a comment
Best Marketing Slogans
A great marketing strategy requires an identity; a strong presence for a brand or a company. This identity needs to be straightforward and should be able to reflect personal as well as emotional appeal to the consumer. What better way to appeal to the masses than with a powerful slogan? The main objective of a slogan is to leave the key message of the brand or product in the mind of the targeted consumer.
Posted in Marketing Tagged apple, brand, burger king, de Beers diamond company, m&m, marketing strategy, nike, slogans, target audience, word of mouth Leave a comment
Best Ways to Distribute Your Content
Content is an inescapable necessity when it comes to internet marketing and online visibility. The creation of unique and relevant content is one of the most important factors when it comes to increasing traffic to your website and generating revenue. However, knowing exactly what to do with the content is another piece of the puzzle.
Guerilla Marketing
Guerilla Marketing is a form of marketing through which consumers are targeted in places where they least expect. The term guerilla is taken from "guerilla warfare" which is characterized by unexpected attacks and ambushes when and where the enemy least expects it. *-In the marketing world, guerilla marketing is one of the most creative ways to advertise products and services. There are many different ways one can use guerilla marketing on numerous platforms; I am surprised more companies have not caught on. People remember things that surprise them and make them feel out of place. Guerilla marketing is demonstrated on the streets targeting high concentrations of pedestrian traffic, roads and highways in highly trafficked locations, and even online; but all guerilla marketing locations appear where people do not expect to be marketed to. Guerilla marketing is not meant to sell, just to spark a thought or idea that can lead one to want to buy. Like our COO Duran Inci always says "Nobody likes to be sold, but everyone likes to buy."
Posted in Marketing Tagged Alternative marketing, Ambient marketing, buzz marketing, experimental marketing, Grassroots marketing, guerilla, guerilla marketing, jay conrad levinson, Presence marketing, promotions, shock marketing, The Guerrilla Marketing Handbook, undercover marketing, viral, Viral Marketing Comments closed
Viral Ads and Emails
The Internet has revolutionized the way people communicate. Finding dates, friends, products, services, cool things to watch, secret societies, committing crimes are among the many things done online. Millions of people interact with each other, at the same time, in different areas and on many different topics all thanks to the way that the internet has revolutionized communication.
Posted in Marketing Tagged absolut vodka, email ads, emails, Internet Business, Internet Marketing, nike soccer, nintendo wii, ronaldinho, viral ads, Viral Marketing, viral videos, wii fit Comments closed
Top 10 Search Engines
The world uses Google every day. With all of their tools, maps, directions, Earth, docs, and oh yeah, the search engine, Google is the most visited website on the internet. But, there are other search engines out there that may be useful to you as well. Here I will highlight 10 that are seen in the industry as the best. Everything is compared to Google, if for no other reason, is the hands-down dominant player:
Posted in Marketing Tagged Google, Google Personalized Search, Local Search, MSN, search, Search Engines, SEO, Yahoo Comments closed
Being Creative with Internet Marketing