Category Archives: Link Building

Link Building Methods & Opportunities

Just as friends are important to your authority (influence) on Facebook, and followers are important to your authority on Twitter, Backlinks are important to your website’s authority within search engines. Backlinks are inbound links originating outside of your website to pages within your website.  However, not all Backlinks are created equal; Google et al value Backlinks differently based on how they are achieved and the source of the link itself.  You can buy your Backlinks.  You can register your URL on thousands of Directory sites … this will create Backlinks but it will score few points with the search engines as they are not highly valued.  The most highly valued Backlinks are driven by great content that is adopted or linked to by high value websites.  High value websites include those websites that have high Google PageRank (PR).

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Backlink Quality vs. Quantity

You need not go further … you need Quality AND you need Quantity when it comes to Backlinks.

Backlinks are links that originate outside of your website but point directly to your website.  Backlinks can be purchased.  Backlinks can be just signed-up for by filling in a form on several thousand different directory sites.  However, the Backlinks that are the most valuable, the Backlinks that really make a difference in SEO results are Backlinks that are neither easy to get nor are simply purchased; they are earned, almost always through the recognition received by producing great content.  Sites will not link to you unless you are providing something unique, something of value in the form of new content.  Good Content can come in many forms i.e. articles, press releases, blog posts, videos, images, cartoons et al.  The content must be unique, non-duplicate content.

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Effective Link Building Tips for SEO

Link building is an essential part of any Search Engine Optimization (SEO) plan to boost your website’s position on Google, Bing, and Yahoo! Unfortunately, it is also the technique that is most frequently done incorrectly by people who are new to SEO and all too-often ignored or avoided by SEO companies doing poor work and generating poor results. While link building is one of the strongest SEO techniques, it does need to be done right. Building links ineffectively will only waste your time and effort because it will do little to improve your ranks.

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