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	<title>Internet Marketing Articles &#187; Google Analytics</title>
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	<link>http://www.optimum7.com/internet-marketing</link>
	<description>Online Marketing Done Right</description>
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		<title>Measuring Conversions</title>
		<link>http://www.optimum7.com/internet-marketing/google-analytics/measuring-conversions.html</link>
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		<pubDate>Thu, 02 Jun 2011 21:06:42 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[increase conversions]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[match type]]></category>
		<category><![CDATA[measuring conversions]]></category>
		<category><![CDATA[omniture]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[search queries]]></category>
		<category><![CDATA[Split Testing]]></category>

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		<description><![CDATA[What is your call to action? What is important to you? Is it a phone call, a sale or a form submission? It is not enough to show up at the top of search engines anymore, you must measure conversions to increase your return on investment (ROI). This comes through conversions. Whether it is sales or submissions that you are after, you need to track everything to determine if your methods are working. You always want to know where your sales are coming from There are a few ways to track your marketing progress on the internet. A helpful tool to install is Google Analytics.]]></description>
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		<title>Most Important Google Analytics Elements</title>
		<link>http://www.optimum7.com/internet-marketing/google-analytics/most-important-google-analytics-elements.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-analytics/most-important-google-analytics-elements.html#comments</comments>
		<pubDate>Wed, 07 Apr 2010 02:02:37 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[search results]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO consulting firm]]></category>

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		<description><![CDATA[Google Analytics is a set of free tools offered by Google. They allow website owners to view detailed statistics about their websites and how viewers use them. Information is also available regarding where web traffic comes from. Because it is free, easy to use and simple to acquire, everyone with a website should be using it. While Google Analytics is loaded with features, there are several features that stand above the rest.]]></description>
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		<title>Analyzing Your SEO Results</title>
		<link>http://www.optimum7.com/internet-marketing/google-analytics/analyzing-your-seo-results.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-analytics/analyzing-your-seo-results.html#comments</comments>
		<pubDate>Fri, 05 Mar 2010 18:52:07 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[bounce rate]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO efforts]]></category>
		<category><![CDATA[SEO Results]]></category>
		<category><![CDATA[Traffic Sources]]></category>

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		<description><![CDATA[Any website owner who seeks to drive traffic by gaining search engine visibility, certainly has used at least some SEO (Search Engine Optimization) techniques and strategies.  SEO is an ongoing process and which consist of different elements that everyone can take advantage of. However, the structure of the execution process is what differentiates a successful SEO campaign.]]></description>
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