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	<title>Internet Marketing Articles &#187; Google Adwords</title>
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	<link>http://www.optimum7.com/internet-marketing</link>
	<description>Online Marketing Done Right</description>
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		<item>
		<title>Google AdWords Expert</title>
		<link>http://www.optimum7.com/internet-marketing/google-adwords/google-adwords-expert.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-adwords/google-adwords-expert.html#comments</comments>
		<pubDate>Thu, 02 Feb 2012 21:00:33 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[google adwords expert]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC Ads]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[Sponsored Search]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3463</guid>
		<description><![CDATA[Hiring a Google AdWords expert can help your sponsored search campaign be a shoe in for success.

A Pay Per Click (or PPC) campaign is not something that you can start and just let go. That’s where a lot of people lose money on the deal. They don’t understand the intricacies of PPC and how to maximize it so that they can make sure and successfully drive traffic to their site using it.]]></description>
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		<title>Advanced Internet Marketing Tips; Adwords and Sponsored Search</title>
		<link>http://www.optimum7.com/internet-marketing/google-adwords/advanced-internet-marketin.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-adwords/advanced-internet-marketin.html#comments</comments>
		<pubDate>Sun, 09 Oct 2011 23:28:38 +0000</pubDate>
		<dc:creator>Jose</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[seo internet marketing specialists]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=5611</guid>
		<description><![CDATA[Anyone can launch a website and become an internet marketer, which means that when you do, you will have a lot of competition. Once you have the basic structure in place, these advanced Internet marketing tips can help you set your site apart from the crowd.]]></description>
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		<title>Google Adwords Keyword Tool</title>
		<link>http://www.optimum7.com/internet-marketing/google-adwords/google-adwords-keyword-tool.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-adwords/google-adwords-keyword-tool.html#comments</comments>
		<pubDate>Mon, 23 May 2011 03:45:07 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[adwords certified]]></category>
		<category><![CDATA[Conversion Rate]]></category>
		<category><![CDATA[internet marketing campaign]]></category>
		<category><![CDATA[keyword tool]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[pay per click techniques]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Split Testing]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4213</guid>
		<description><![CDATA[One of Google’s most profitable products  is AdWords. It is a major sponsored search platform that allows users to capitalize on targeted keyword research. Implementing a solid internet marketing campaign may need to include the use of pay per click (PPC) techniques.]]></description>
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		<item>
		<title>Google Certification</title>
		<link>http://www.optimum7.com/internet-marketing/google-adwords/google-certification.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-adwords/google-certification.html#comments</comments>
		<pubDate>Mon, 09 May 2011 21:01:04 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Click through Rate]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[google advertising professional]]></category>
		<category><![CDATA[google certification]]></category>
		<category><![CDATA[internet marketing campaign]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Traffic]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=4116</guid>
		<description><![CDATA[If you want more traffic and conversions, you need to have a strong online marketing strategy. An effective marketing strategy might have to include sponsored search and several PPC (pay per click) strategies. These are paid ads that appear in the top and right column of search engine results pages.  Your ads are shown to the user if the search term is related to your ads and you only pay if a user actually clicks on your ad to go to your site.]]></description>
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		<title>How to Find Keywords for Google AdWords</title>
		<link>http://www.optimum7.com/internet-marketing/google-adwords/how-to-find-keywords-for-google-adwords.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-adwords/how-to-find-keywords-for-google-adwords.html#comments</comments>
		<pubDate>Wed, 05 Jan 2011 02:38:52 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[how to find keywords]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[keyword tools]]></category>
		<category><![CDATA[keywords for adwords]]></category>
		<category><![CDATA[PPC campaign]]></category>
		<category><![CDATA[ppc strategy]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=3493</guid>
		<description><![CDATA[Having the proper keywords is vital to launching a successful Google AdWords campaign. Clicks can range in price from $2 all the way up to $80 per click. Because of that cost, you want to make sure you’re using exactly the right keywords to target the right audience for your site. So, how can you do that?]]></description>
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		</item>
		<item>
		<title>Hiring a Google Adwords Certified Company</title>
		<link>http://www.optimum7.com/internet-marketing/google-adwords/hiring-a-google-adwords-certified-company.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-adwords/hiring-a-google-adwords-certified-company.html#comments</comments>
		<pubDate>Wed, 07 Apr 2010 02:27:55 +0000</pubDate>
		<dc:creator>Duran</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Adwords Certification]]></category>
		<category><![CDATA[Google Adwords Certified Company]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=2065</guid>
		<description><![CDATA[Making the decision to hire an outside consultant to help you with your pay per click management, campaigns and ad copy creation process can be one of the biggest decisions you make for the health of your company. If you have decided to hire a consultant, it is critical that you hire a Google Adwords Certified Consultant. This will ensure that your pay per click campaign will be setup accurately and effectively. We all know what a big impact a properly designed and implemented pay per click campaign can make.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>When Is Google AdWords Necessary?</title>
		<link>http://www.optimum7.com/internet-marketing/google-adwords/when-is-google-adwords-necessary.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-adwords/when-is-google-adwords-necessary.html#comments</comments>
		<pubDate>Thu, 11 Feb 2010 19:26:31 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Cost per Click]]></category>
		<category><![CDATA[cpc]]></category>
		<category><![CDATA[Google Adwords Campaign]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Search Engine Result Page]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1796</guid>
		<description><![CDATA[It's important to have an understanding of what Google AdWords is and how it works. With AdWords, advertisers pick keywords they believe will be relevant to their website and their marketing strategies. They then bid on the keywords and phrases, with the highest bidders having their ads above the top search engine results (shaded in yellow) and/or along the right side of the first Search Engine Result Page (SERP). The cost per click (CPC) is then formulated according to how the bids were priced; what makes AdWords so unique, though, is the advertiser doesn't pay for the placement itself. What's paid for is each click on the ad that brings the web surfer to the advertiser's optimized landing page.]]></description>
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		</item>
		<item>
		<title>Does Google Advertisement Work?</title>
		<link>http://www.optimum7.com/internet-marketing/google-adwords/does-google-advertisement-work.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-adwords/does-google-advertisement-work.html#comments</comments>
		<pubDate>Tue, 19 Jan 2010 18:48:02 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Organic SEO]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Social Media Optimization]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1619</guid>
		<description><![CDATA[There is a lot of hype surrounding Google Advertisement through AdWords, but does their program live up to it all? This is a really important question to answer, as Google clearly leads all online internet advertising brands. Google's PPC (Pay per Click) program works immediately to produce results that organic SEO can take months to achieve. However, in assessing Adwords, you must first define success.  Is Adwords your entire online marketing approach or is it part of a broader, more diversified set of strategies to promote your online business?  Is it a short, intermediate or long term strategy?  How many clicks does it take to make a sale?  What is your net profit / sale?  Is it worth it?  Clearly you have to answer these questions, be conservative and really do the math so that you know what success really looks like.]]></description>
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		</item>
		<item>
		<title>How Does Google Adwords Work?</title>
		<link>http://www.optimum7.com/internet-marketing/google-adwords/how-does-google-adwords-work.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-adwords/how-does-google-adwords-work.html#comments</comments>
		<pubDate>Tue, 22 Dec 2009 14:32:13 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Adwords]]></category>
		<category><![CDATA[Adwords Qualified Company]]></category>
		<category><![CDATA[Google Adwords network]]></category>
		<category><![CDATA[Google's advertising network]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1455</guid>
		<description><![CDATA[Google's advertising network is referred to as Google AdWords. The way the Google Adwords network operates is by allowing advertisers to bid on an endless selection of keywords that they believe may be typed into the Google search engine in search of information. When an advertiser bids on a specific keyword, and they bid a high enough price, the result is that their ad will appear in a special segment of the search engine results pages for that keyword which is located both above the regular search engine results (shaded in yellow) and along the right side of the page as well.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Internet Marketing with PPC</title>
		<link>http://www.optimum7.com/internet-marketing/google-adwords/internet-marketing-with-ppc.html</link>
		<comments>http://www.optimum7.com/internet-marketing/google-adwords/internet-marketing-with-ppc.html#comments</comments>
		<pubDate>Thu, 29 Oct 2009 20:58:08 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Google SERPs]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[ppc advertising]]></category>
		<category><![CDATA[Quality Score]]></category>
		<category><![CDATA[Search Engine Results Pages]]></category>
		<category><![CDATA[SERP]]></category>

		<guid isPermaLink="false">http://www.optimum7.com/internet-marketing/?p=1237</guid>
		<description><![CDATA[One of the most effective ways to advertise your online business is by utilizing Pay per Click (PPC) advertising. Under this model of advertising, payment is made only when a user clicks on one of your ads. These ads are typically keyword targeted and there placement is based mainly on the bidding position (the amount you are willing to pay for the click) and the historical performance of your ad (Quality Score). PPC can be an excellent way to increase visibility and locate new customers. Learning to effectively use PPC marketing can have a huge impact on your bottom line.]]></description>
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