Category Archives: Ecommerce

Boutiques.com and eCommerce; How Can I List My Products on Boutiques.com?

How users buy clothes online recently got a makeover from Google’s customizable product, Boutique.com.

Boutique.com is sort of an aggregator of fashion retail websites, but it takes it a step further by merely using the products as feeds on a unique site that caters to the user. The site effectively allows users to build a custom store that reflects their fashion sense, making suggestions based on previously chosen items as it goes along. It will remember designers that you liked, color preferences, accessory parings such as shoes and purses and style preferences. Each time you plug in a search term, as long as it’s not extremely specific, it will also suggest matching garments and accessories.

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Shopping Cart SEO (Search Engine Optimization)

What does that mean? It means that your shopping cart could be optimized for user experience to help you make the most conversions and cement your reputation with users—which will increase your ranking on search engine results pages as well.

Most businesses looking for shopping cart solutions are most concerned with the back end functions that will give them the most functionality in terms of inventory management, shipment options and  payment options. Indeed, these three simple parts of the whole are the most important for both the e commerce vendor and the customer, but each of them relate to these three functions differently and require different features from them.

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Product Feed Submissions

You have a plethora of products and it can be overwhelming to even begin to figure out how you’re going to organize your database, optimize your listings, categorize descriptions, analyze results of clicks, assess conversion, and revenue from conversion all while maintaining the day to day operations of your company. Seems nearly impossible, does it? Well here is a helpful guide.

What can be done?

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Feed Management

Optimizing and tracking your product feeds for your company’s entire inventory on all major shopping channels can significantly increase your traffic and sales. What exactly is done, you ask? You take products from your site, match it with feeds from other sites and handle the product management for you. What do you get in return? You get traffic! Through the optimizing of your products and careful weekly monitoring, you can assure that your products get substantial traffic, which is precisely what you need in this competitive market. Not only can you track changes in the market, you can also keep track of your company’s personal return on investment (ROI) to ensure that you are generating maximum profit for your efforts. Here are a couple of sites you can use;

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Shopping Comparison Sites and Data Feed Management

You have products to sell–tons and tons of products. Knowing this only creates another dilemma, where do you do to sell it all? Here’s a little suggestion for you, how about trying one (or all) of the many Comparison Shopping Websites? Unfamiliar with Comparison Shopping Websites, its management and how this may be an asset to your company? Ok, here’s a little crash course.

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Ecommerce Solution Package

The right ecommerce solution package can allow your online business to run like a well-oiled machine. At Optimum7, we bring high functionality to your ecommerce site, giving you all the integrated administrative tools and support you need to make your workday smoother. First, we will take a look at your current software needs and then tailor a custom solution that fits how your business operates.

An ecommerce solution package will be more convenient for you and your customer base because it will:

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Google Keywords

It is strange to think, but the day has come when the power of words can no longer be contrasted with the power of actions. The old adage, “The pen is mightier than the sword” has never been truer for online businesses. Not just in terms of cause marketing either; unless you are new to e-commerce, the general consensus is that it is well worth your ad dollars to bid for words and in general compete for them.

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Ecommerce Shipping Solution

If you currently do not have an integrated shipping system that brings all your shipping functions under one, easy to manage umbrella, then you could benefit from Optimum7’s ecommerce shipping solutions.

Do you have options for your customers to be able to ship items via DHL, USPS, UPS, or FED Ex? Does your business require shipping overseas to Australia, Canada or the United Kingdom? If so, how are you providing shipping services to your clients? Do you require drop shipping but don’t have a convenient way to manage it?

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How to Scrape and Crawl Data from Websites Like Amazon.com and EBay

Say you have an e-commerce site like E-Bay or Amazon, and you sell multiple products that you get from other vendors; you have to rely on all these vendors to provide you with the product details about all items available through your site. There are a couple time consuming ways to do this.

First, you can rely on the outside vendors to provide you with the pertinent information to implement piece by piece on your own site (called product feeds), or you can visit each vendor’s site and cut and paste from the specific web pages where the product is located.

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Nascent Commerce SEO

Nascent is a low-cost Ecommerce System  offering a customized solution from the outset. Their moto of “Everyone can create an Ecommerce Store” seems to be accurate judging from their solutions ease of setup. T  At Optimum7, we have reviewed several Nascent projects and we are very familiar with how this shopping cart system functions when it comes to SEO capabilities.

Nascent takes pride in responding to each client’s needs with a single phone call or email. The IT problems that frequently plague small businesses become Nascent Solutions issues to work on so that the business client can concentrate on growing their business instead of IT issues. Nascent Solution focuses on looking forward to link the software technology of the future to the present-day business applications and problems that their clients bring to them for solutions.

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Big Commerce SEO (Search Engine Optimization)

Big Commerce has been gaining in popularity in the past few years. As a hosted shopping cart solution, it is considered to be one of the easiest to install and implement. It is also known for its easy optimization integration, making it a popular choice for those looking to increase their visibility. This customizable solution offers several different design modes, social media integration and complete optimization services. At Optimum7, we have worked with several Big Commerce projects and we are very familiar with how this hosted shopping cart system functions when it comes to SEO capabilities.

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Cartit SEO (Search Engine Optimization)

Cartit can bring a comprehensive shopping cart solution to your ecommerce business if you are a beginner.  It’s an open source solutions which is free so it makes it ideal for individuals who want to test opening a new Ecommerce store. Optimum 7 understands how Cartit works, including its search engine optimization capabilities.

Cartit offers a variety of  services, including customer management that isn’t internet based – keeping your client’s identities and information safe, customer account features – allowing customers to create their own accounts, and an easy to navigate configuration – that allows you to personalize everything from the site’s appearance to shipping and payment options. It also allows for unlimited number of products.

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