Microdata and Google Authorship Data are today’s newest forms of metadata, a term typically described as “data about data”. Metadata has historically been used in libraries, as a tool for giving purpose to information that would otherwise be mere strings of words. The data was always intended to add meaning to such strings of words, but the ultimate goal of metadata on the web today is to improve the overall user experience. With the introduction of HTML5, Microdata, and Google Authorship data, collectively referred to by Google as “Rich Snippets” when extracted from web pages, search engines are finally making practical use of this notion and implementing metadata on a large scale.
Category Archives: Design
Adding Authorship Data on Your Website; Microdata and Practical Examples
Industrial Web Design
Industrial web design presents unique challenges. Industrial websites require a creative perspective to translate the work that gets done into attractive communication and marketing tools. They also require specific functionalities for purchasing and product options most of the time.
Search Engine Optimization (SEO)
At the heart of every website should lie a structure that the search engines can easily access and comprehend. The more attractive your site appears to the users and search engines, the higher it might rank on the search engine results pages (SERP), and the more traffic you can expect to your site.
Posted in Design Tagged higher ranking serp, Search Engine Marketing, Search Engine Optimization, SERP, Web Design Leave a comment
Making Internet Marketing Fun with Wufoo and CSS3 Animation
We believe that over-saturation is causing ‘snow-blindness’ to lead generation forms. By stepping outside the bounds of a typical lead generation form we are able to tap into a different part of the users psyche. Will it work? That remains to be seen. We assume nothing. This is just a first of many tests. You can see the actual animation here.
The only solid/concrete fact we do have is that this is a completely different approach. Its unprecedented … taking an unproven / untested and decidedly “edgy” lead generation form and implementing it on the home page of an already successful website.
CSS Sprites; Making Them Easy
When designing a website there are often graphic elements that are essential to the look and layout of your site. Often these designs can become very “image-heavy” requiring a huge time investment from the designer having to slice/cut/export all those graphics. It also requires the server to retrieve dozens of images which in turn puts a heavy load on the server. This is why it has become standard to use CSS sprites.
What are CSS Sprites?
Here is a good explanation by Chris Coyier on exactly what CSS sprites are:
Best Landing Page
If you want to be able to analyze the efficacy of your own landing page, consider for a moment the last five websites you visited, focusing specifically on their landing pages. (the first page you ‘landed’ on after clicking an advertisement or banner). Did you stay and ‘click through,’ exploring the website further, or did you close out of the site after just seconds? What ‘worked’ for the site? Now, consider your own landing pages. Take a moment to review analytical numbers for your site, focusing specifically on what visitors did once they landed. How long did they stay? Was that time frame enough to perform a specific action? How do they actually navigate through the site itself? Which links did they click?
Posted in Design Tagged bounce rate, call to action, Click through Rate, conversion rates, design elements, landing page, optimize Leave a comment
Pure CSS3 Spiderman Cartoon w/ jQuery and HTML5 – Look Ma, No Flash!
Update: 10/11/2011 New Animation; Making Internet Marketing Fun with Wufoo and CSS3
Dont have CSS3 animation capable browsers? Watch a video of the animation.
Inspiration
Searching YouTube for inspiration I stumbled on to the intro of the classic 1967 spider-man cartoon series. While watching I realized that the animation was very basic. It was the paper doll sort of animation that lends itself perfectly to css3. Hmmm… “I could something like that with a little css3″, I thought.
Also posted in Technology, Web Design, Web Development Tagged css 3, CSS3, Design, html 5, html5, jQuery 185 Comments
SEO Friendly Web Development
Whether you are designing a brand new website, redesigning an existing website or adding new functionality to your website i.e. ecommerce / shopping cart, blog, audio, video, article section, news or press release section, et al, it is essential that the objectives (the job description) of the website be the guiding criteria every time. All websites, particularly commercial websites have a set of objectives; generally these objectives absolutely depend on being found on Google and the other major search engines. SEO is all about being found through the search engines; all Web Development, from the basics through the most advanced techniques, need to be SEO Friendly first.
Posted in Design Tagged meta info, onsite optimization, SEO, SEO Friendly, site map, URL, Web Development Leave a comment
SEO Friendly Website Design
You may not realize it, but some of the advanced design techniques that you use for your website, such as Flash, or heavy use of frames may actually be hurting your SEO rankings. When designing a website, it is important to make informed decisions about each design element in order to optimize the site for search engine rankings. By learning which tools can negatively impact your rankings, as well as which are designed to improve them, your website will have a better chance at ranking high with the major search engines.
First, there are some design elements that should be avoided:
Posted in Design Tagged alt tags, Content, CSS, domain name, Flash, Google, Keywords, rankings, Search Engines, SEO, site maps, Web Design 3 Comments
Why You Should Outsource Web Design?
So, you have a great idea for a product or service that you want to sell on the Internet. How hard could it be? You just need a web site right? A little bit of typing, a little bit of flash and you will be all set, right?
Designing and building your own website is one way to go, but there is a much easier way – outsourcing your website design. Many start up business owners won’t want to spend the money on hiring an outside designer, but for a truly professional and impressive website, it simple is the best option. Outsourcing your website design is important for several important reasons.
Posted in Design Tagged Backlinks, hyperlinks, Internet, Keywords, outsource, photoshop, Search Engine Optimization, Search Engine Results, SEO, site map, Visibility, Web Design Leave a comment
Web Design Tips
The most important aspect of successful web design is relevance. The look and feel of the website should match the industry or sector the website resides in.
For instance, it would not make sense to create a website for an “old-world” Italian restaurant, using metallic gradients, hues and futuristic icons. It would be more logical to use realistic elements; dark wood to represent the paneling, old brick textures to represent the brick ovens and checkered patterns to represent the traditional table linen. By considering these details before beginning the design process you can save many wasted hours.
Knoxville Web Development
Looking for web programming in Knoxville? Consider looking outside of Knoxville for excellent web programming talent that is worthy of creating, maintaining, and marketing your website. Fortunately the progression of computer technology has allowed us to seek products and services from anywhere in the world that could better fit our needs and satisfy our visions and expectations of what a successful site should be.
Posted in Design Tagged Content, Copywriting, Internet Marketing, Search Engine Marketing, Search Engine Optimization, SEM, Web Design, Web Development, web programming Comments closed
Web Design Jacksonville
If you’re in the Jacksonville, FL. Area and can’t decide on a web designer or a web design company, maybe there are a few things you should consider before picking a firm. With today’s technological capabilities, you don’t have to limit yourself to someone that is in your town. You should also consider hiring a web designer that is also a full service internet marketing firm. For E-commerce businesses, it makes more sense to hire an internet marketing firm to design your website in order to implement important SEO strategies during the creation of your website. After the creation of your site, the internet marketing firm will maintain your site, through updates and changes as needed, but more importantly institute the regular ongoing processes of seo or search engine optimization to generate the coveted high organic rankings so necessary for online success. No matter how great the design is, it won’t matter if no one can find you.
Posted in Design Tagged Backlinks, Content, E-Commerce, Internet Marketing, Search Engine Optimization, Web Design Jacksonville, web designer, Website Optimization Comments closed