How to Prevent Criticism for Your Content

How to Prevent Criticism for Your Content

Criticism. It can be said that it’s a writer’s Achilles’ Heel, and the Kryptonite of a writer’s creativity. It’s a response that can either boost or kill an article. As a copywriter, we write with the goal of delivering a solid message to our readers. Ideally, we want to believe that what we’ve written is […]

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New Rules of SEO and Content Marketing

Ranking algorithms are becoming smarter and methods that used to work at boosting rankings are quickly falling out of favor with Google and other search engines. Let’s look at what best practices are going to benefit online marketing efforts in 2015. First we need to ask ourselves…what is value? Rather than appealing to search engine crawlers, […]

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How to Incorporate Trending News into Your Content Strategy

How to Incorporate Trending News into Your Content Strategy

Trending news and topics are essential to unlocking what motivates a society by revealing what people are influenced by and what they really care about. And that’s good news for marketers, because it can give us an in-depth look at what drives a specific audience and new ways to engage their interest. There are other […]

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Revamp Your University Website and Marketing to Target International Students

The US has become an educational mecca for international students because it’s home to some of the best institutions and programs of study the world has to offer. Yet foreign students often require additional support as they research universities, programs and suitable opportunities. So if you want to recruit the best talent the international community […]

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Content Marketing: It’s Not Just About the Sale Anymore

Conventional sales messages no longer work in visual or print media. Explaining why your company is better than others only results in rolling-eyed looks of skepticism and the subsequent, taunting question of our youths – the “Oh, yeeah?” that silently challenges your authority. While you may not believe that this is significant, it is time […]

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What is a Power Article?

There is a bit of a buzz among SEO professionals over the past few days since Duran Inci, COO of Optimum7 made a presentation at SMX-Toronto speaking of real and very specific strategies Optimum7 has been using for its clients in the Panda-Penguin phases of Google’s algorithm updates. One of the strategies is the writing […]

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