People start blogging for many reasons but a blog that allows you to express your passions and interests always comes through as more genuine. Creating a blog begins with an idea and a desire to share information; but in order to be successful you must have a plan set in place. A plan will help ensure, that your blog will continue to grow in visibility, popularity, and bring in a continuous, steady flow of web traffic. Not just blogs but any site on the web needs to be able to be found by the right audience. It’s one thing to write a great blog. It’s quite another thing to actually be found and “heard.” It’s kind of like the saying “if a tree falls in the forest but no one is there to hear it, does it make a sound?” If you’re already taking the time to share what you have to say to the world, make sure you also take the time to build a blog that is easily found by the search engines with an SEO (Search Engine Optimization) friendly foundation.
Author Archives: melissa
Melissa Gonzalez
How to Set Up an SEO Friendly Blog
Posted in Blogging Tagged blogging and seo, creating a google friendly blog, how to create an seo friendly blog, how to equipment an seo friendly blog, how to make an seo friendly blog, how to run an seo friendly blog, how to start an seo friendly blog, Search Engine Marketing, seo friendly blogging platforms, starting a blog, wordpress seo 2 Comments
How Does Google Rank Pages?
Since the first days of the search engine, web developers have been chasing the number one spot in search results. Their attempts have occasionally included unethical or “black hat” methods of manipulating results in their favor. To fight this search engines like Google have started using complex and intuitive algorithms for determining which sites should rank highest.
The Google Algorithm
While updates are constantly being made to their system, Google’s so-called Panda seems to be geared toward one main goal. It drives what Google considers to be high-quality sites up and drops those of lower quality by penalizing content farms.
Tips for Building an Adwords Ad Group Structure
Creating a Pay per Click (PPC) campaign using Google’s AdWords could seem like a large, tedious task. However, with proper planning and organization, there is no reason you can’t build and structure the right ad groups in a breeze. Putting a PPC campaign together entails keyword research, building ad groups, and creating actual ads. This article will focus mainly on tips for building the ad groups and organizing them properly. If you are a business owner and/or are new to AdWords advertising, I hope you’ll find this information useful.
Posted in Pay Per Click Tagged Adwords, Conversions, improve roi, Paid Search, Pay Per Click, PPC Leave a comment
SEO for Plastic Surgery
Plastic surgery is increasingly popular. New treatments, techniques, and tools are encouraging patients to consider plastic surgery as a viable option. Technology is changing the way we accomplish many tasks today. A great example of this? Most patients will find their plastic surgeons on the Internet.
Gone are the days when people exclusively used the Yellow Pages to find medical care providers. Simple word of mouth in small social circles can no longer compete with the instant power of the World Wide Web. The Internet is where plastic surgeons will cultivate a huge portion of new customers. Competition is wild and fierce. It’s not enough to have a stellar website. Doctors need targeted traffic and lots of it. Quality websites need quality search engine optimization or SEO.
Doctor Internet Marketing
Today’s doctors cannot afford to ignore the internet and the need to market their practices through search engines. Often, patients and consumers will research a doctor and the doctor’s specialty before contacting a physician for an appointment. As a result, it is important for doctors to be aware of the need for a website and search engine optimization (SEO).
Search Engine Optimization (SEO)
Search engine optimization is the method of creating an internet presence which increases website traffic and, ultimately, increases the visibility of your business and services. For doctors, SEO is important because in many cases, patients’ first impression of you and your level of knowledge and expertise will be based on the information they see on your website or on the internet.
SEO for Education; Educational Companies and Marketing
Many governments are predicting that the education industry will be the only one to successfully defy the financial crisis. Consequently, businesses providing educational services must make hay while the sun shines and do their best to compete in a market, which will continue to be just as competitive as ever. The increasing value of an effective internet marketing campaign must not be ignored, and Education Businesses everywhere are overhauling their websites to achieve maximum online visibility through the process of SEO (search engine optimization).
Posted in Internet Visibility Tagged Backlinks, coding, Content, education, Google, Keywords, On-Page Optimization, SEO, Visibility, wordpress Leave a comment
How Does Google Find and Crawl Websites
There are three basic parts to how Google returns search results for any given search. The first of these three parts is known as a crawler, also called spiders or bots, followed by indexing and then the query processor compares its indexed pages to the search query, resulting in links to pages most relevant to the query.
Posted in Search Engine Optimization Tagged crawl, Google, Google Friendly, Google Webmaster Tools, Indexing, metadata, xml sitemaps Leave a comment
Internet Marketing or E-marketing; Which is Better?
There are roughly three schools of thought within the marketing industry, as to what e-Marketing means. Each of the three are explained below.
The basic or entry level school of thought uses e-Marketing interchangeably with internet marketing, and alleges that e-Marketing and internet marketing are essentially the same thing. They both cover a very broad range of marketing platforms, media, tools and strategies. This view of e-Marketing interprets “electronic marketing,” as all marketing methods used on the web; everything from search marketing and SEO to social media, PPC and paid ads, and any other marketing method or tool available online.
Posted in Marketing Tagged digital marketing, emarketing, Internet Marketing, marketing industry, Online Marketing, paid ads, PPC, RSS, SEO, sms messaging, Social Media Leave a comment
Apparel Internet Marketing
As more people develop trust for online shopping, one of the industries that has been able to find a good market is the apparel industry. Most well-known walk in clothing shops have developed an online presence to capitalize on the market of online apparel shoppers. In order to capitalize on the apparel Internet marketing industry, an apparel website must include good SEO techniques, such as great content about apparel, high quality backlinks and on page optimization. Great SEO does not happen overnight.
Posted in SEO Consulting Tagged Backlinks, Content Management System, Internet Marketing, Search Engines, SEO, seo techniqiues Leave a comment
SEO for Manufacturing Companies
With the development of the internet in recent years, manufacturing companies have come to realize that it is important to integrate internet marketing into their overall marketing strategies. Recent research has indicated that many consumers will investigate products over the internet before making a purchasing decision. As a result, manufacturing companies are finding that they need to give attention to search engine optimization (SEO) in order to promote their products and increase sales.
What is SEO?
Construction Internet Marketing
When promoting your construction company online, it is important to incorporate effective SEO (search engine optimization) strategies that will help draw customers to your site. Not only will your website enjoy more traffic, it will attract the types of clients that are likely to hire your firm to complete their next project. Effective internet marketing techniques will greatly enhance your business’ online profile and lead to more paid jobs.
Insurance Internet Marketing
Insurance continues to be an extremely competitive and lucrative field. Consumers expect to quickly jump online and compare quotes between insurers, giving the search engine optimized insurance sites an advantage over any competition.
Getting to the top of the search engine results page (SERP) is the goal of any online marketer, but it’s even more important in the insurance field. When your website gets an opportunity to be directly accessible to customers,it doesn’t matter who they compare you to, you will get more chances to win the conversions. You need to be certain that customers find your site at the top of the SERPs when they seek quotes.