Today Google launched an “algorithm improvement” that looks at the layout as well as the amount of content “above the fold” of a page. For those unfamiliar with the term, “above the fold” refers to the content visible to the user from the moment they enter the page without having to scroll. This change aims to target and punish pages filled with ads and useless information upon first entrance and it will only affect 1% of search results. However, this is just a reiteration of what Matt Cutts posted on Google’s Webmasters blog.
Author Archives: Jose
Jose Vera
Jose Vera is an SEO Marketing Specialist in charge of analysis, development, and execution of Optimum7′s Search Engine Optimization strategies. With a passion for learning and the determination to grow for and with his clients. His attention to detail, creativity, drive, and emphasis on improvement have made him an important asset to the Optimum7 team.
Google Launches Page Layout Algorithm Changes
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Future Proofing your SEO; Avoiding Future Algorithm and Panda Updates
Let’s take stock in this past hectic year in the Search Engine / Marketing Industry. In 2010 alone, former Google CEO Eric Schmidt reported in front of Congress, that over 516 individual changes were made in the Google search algorithm. This was the first time that Google publicized any precise data on the quantity of changes to their algorithm. It’s speculated that their algorithm underwent more than 600 changes in all in 2011.
Overstock and JC-Penny SEO Debacles
Web Store Design – Ecommerce and How It Affects SEO
Ecommerce websites have it tough with search engine optimization (SEO). It can be hard to come up with unique descriptions for all the items in your web store. You may be tempted, like so many others, to copy the manufacturer’s descriptions for your products. Unfortunately, this sort of SEO strategy can bury you in the search engines, especially with the most recent Panda updates.
With so many online purchases beginning with a search, your ecommerce site must appear high on the search engine results page (SERP), or potential customers may never see your products.
Unique Content
Open Source Ecommerce Integration
Businesses have many options when choosing an open source e commerce platform because different platforms are designed for the needs of different businesses. Before you begin any kind of open source e commerce integration with your inventory systems, you will want to research the available options and choose the platform that best suits your needs.
Factors When Choosing an Open Source Platform
Keep in mind that you will not only want to look at the features each offers, but also visit sites running on the platforms to see if you like the way they look and the way they feel.
How to Get in Google Search via SEO and PPC
If you have a website, you expect that people will be able to find you in the search engines. In fact, you need them to find you there because more than half of all searches begin online. Of course, Google is the global leader in search, so your first concern should be how to get in Google search.
New sites
There are a few things you can do to make yourself more visible to Google when you are starting out:
1. Create a Google friendly website by using a Content Management System (CMS) such as WordPress. Make sure that you have informative and great content on your site.
Reputation Crisis Management; Reviews on Google and Online
Every few weeks, it seems we are served up another example of corporate or personal disaster that has gone viral on the Internet. For a week or two, everyone knows about it, and then it fades away.
Not always. Nothing persists so well as bad press on the Internet. Long after your company has made amends with an unhappy customer, the incident can appear prominently in searches related to your brand name. What should have been a blip on everyone’s radar for a day or two can become a permanent scar on your record.
Remove a Company Complaint from Google
Do you need to suppress a complaint against your company on Google? If you respond quickly, you can minimize the damage and rescue your reputation. You may even be able to remove a company complaint from a third party site.
Get to the Source
As soon as you learn of a complaint, you should attempt to contact the source. If you can, leave your phone number where the complaint originated. Try to resolve the disagreement in a phone call rather than in messages that are easily misunderstood. You must take the conversation offline.
Make Amends
Branding Your Company Online and on Google
Building a brand takes years, but a negative comment, especially one that is highly visible on search engine rankings, can tarnish a company’s image in a small fraction of the time. SEO (Search Engine Optimization) is a central Internet Marketing process which effectively serves to establish a brand; those actively engaging in onsite and offsite SEO processes are actually also engaging in Brand Reputation Management.
How Can I Get More Customers Online With SEO and PPC
The best way to improve online business is to increase the number of qualified prospects that visit your site. With the right search engine optimization (SEO) strategy and targeted pay per click (PPC) campaigns, you can improve online business by connecting with those most likely to become customers.
1. SEO Foundation
A solid SEO foundation on your site should guide everything you will do.
* Keyword research feeds right into any pay-per-click campaigns.
* Content management systems publish new content with accurate SEO structure.
* A link-building strategy develops relationships with others in your field.
How to Remove My Name From Search Engines Like Google, Bing and Yahoo
Are you concerned about what searchers see at the top of search engine results page for your name? Perhaps you have wondered how to remove your name from the search engines. Maybe the offensive links refer to someone other than you, and their tarnished reputation is reflecting poorly on you.
Unfortunately, it is very hard to remove bad publicity from the search engines. Worse, in trying to do so, you might actually draw more attention to the offensive pages.
When a reputation crisis occurs online, there are two things you can do.
1. Take the argument offline.
SEO Checklist (Search Engine Optimization); On-Site, Design, Content and Quality Backlinks
Once you have a website in place, traffic from the search engines is vital to connecting with new prospects. The search engines promote content they believe will be most useful to users. Unfortunately, search engines might not always see content the same way humans do. Webmaster must ensure their sites employ search engine optimization (SEO) tactics to show both the search engines and the users the value of their sites. These are the items we examine when working to improve SEO on a website;
SEO Checklist – On Page Optimization
How to Market a Website Using Google SEO and Adwords
If you build it, will they come? Websites need promotion in order to be able to get any traffic. Pay-per-click (PPC) advertising and search engine optimization techniques can market a website and start building a reputation that attracts customers.
PPC Marketing Campaigns / Google Adwords
Search engines take some time to recognize new sites, but PPC ads let you pay to place ads on the top page of the search engine results for your chosen keyword. You only pay when a potential customer actually clicks through to your site, so your spending is very focused.