Microdata and Google Authorship Data are today’s newest forms of metadata, a term typically described as “data about data”. Metadata has historically been used in libraries, as a tool for giving purpose to information that would otherwise be mere strings of words. The data was always intended to add meaning to such strings of words, but the ultimate goal of metadata on the web today is to improve the overall user experience. With the introduction of HTML5, Microdata, and Google Authorship data, collectively referred to by Google as “Rich Snippets” when extracted from web pages, search engines are finally making practical use of this notion and implementing metadata on a large scale.
Author Archives: Jenny
Jenny Sharps
Jenny is responsible for the front-end Web design for PPC and conversion optimization clients. She particularly enjoys developing new WordPress plugins that facilitate and maximize WordPress functionality. Her expertise in coding HTML, CSS3 and jQuery enable her to design Web sites that increase visitor engagement and lead conversions.
Adding Authorship Data on Your Website; Microdata and Practical Examples
Dynamic Google Analytics Event Tracking for WordPress
What Is Analytics Event Tracking?
Event tracking is a method made available by Google Analytics using the ga.js tracking code. It is used to track custom user activity with UI elements, known as “Events”. With Event Tracking, the total number of pageviews is never skewed–as is the case when using urchin.js to track user activity. Event Tracking provides for hierarchical organization of events into Categories, Actions, and Labels.
Though Event Tracking can be used in as many ways as you can imagine, this article focuses on dynamically tracking outbound links on a WordPress site.
Dynamic Outbound Tracking in Action