Ingrid is an SEO Specialist responsible for day to day operations, content management, link building strategies and research. With experience in arts, design & fashion, Ingrid assists Optimum7 clients in those industries. She specializes in high-profile backlinking, blog commenting, and social media sharing. She also collaborates in the research and strategy for reputation management clients.
The most frequently asked questions on the Internet include: “What is a Backlink”? “Why is backlinking so important to drive traffic and online visibility?” “Why does Google pay so much attention to Backlinks”?
For those who have no clue what a backlink is all about, here’s a brief description.
What is a backlink? And Why does Google pay so much attention to Backlinks?
Backlinking can be a very time-consuming process. However, it’s an important process in SEO strategy. I personally enjoy backlinking because it requires research, analysis and practical thinking. This actually gives me the opportunity to search the web and get involved in discussions, conversations and most importantly, trends.
All websites need to have a backlinking strategy. There are many tools that we use to research, identify and acquire backlinks. I personally like to use RavenTools and Spyfu.
Developing niche term research can be quite challenging. Especially when you are not very experienced or not aware of how proper keyword topic research is executed. However, it is not as difficult as you may think. In order to successfully do niche research, you need to determine which keywords may be beneficial to your bottom line. There are several factors that take place before doing – Niche Term Research. Here are some suggestions that will help you:
Research Tools:
There was a time when all it took to sell your product or service was a classified ad. “Hey, we’re in business!” was all it took to bring the world to your door. Not anymore. With the increasingly competitive business environment, you have to find new and more efficient ways to meet the consumer where they’re more likely to look for your products or services. And in case you haven’t noticed, the old stand-by of the area phone book doesn’t work anymore. Why? Because people don’t use phone books anymore, except maybe to prop a door open or boost that little one up to the dinner table.
Today, people turn to the Internet when they look for the products and services they need. Why search tiny classified ads when all they need to do is to input what they need, and a multitude of names and phone numbers pop up on their screen for the asking?
If you own or manage a business, your number one job is to keep the customers you have as well as to attract more business. After all, current customers can become former customers at the drop of a job or a move. You can, however, build a customer base with effective advertising. The key is to make your promotional efforts meet the eyes of potential customers. But how and where?
The advertising world isn’t what it was only a few years ago. With a few old stand-bys, businesses could count on advertising messages to reach customers. But with the development of the Internet, the old methods of traditional advertising are gone forever. Marketing mediums such the phone book, newspapers, television and radio do not work like they used to.
Local radio stations suggest that radio advertising is a great way to advertise a business, but this is just not the case, especially for smaller businesses. The main reason is because the audience is not targeted. This means that most of the people listening to the radio at any given moment are not necessarily looking for what an advertiser is offering. This is a costly way to advertise even if the radio commercial does not cost a lot of money, because it does not bring more traffic to a website or more foot traffic into a brick and mortar store.
During print media’s heyday, local newspaper advertising was the only real way to reach your target audience. With the rise of the Internet, however, newspaper subscriptions have been in rapid decline. In 1972, over 70% of adults over the age of 25 read the newspaper daily. By 2000 that number was starting to dip below 40%, and it continues to fall. Today even the staunchest supporters of traditional print newspapers are forced to admit that the medium is dying.
While some newspapers have adapted by building an online presence, many are still clinging to the vain hope that technological progress will somehow stop. Their answer to dwindling subscriber numbers is to make that profit up on the backs of advertisers, providing fewer services for more money.